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Manual SEO vs. Automated SEO

Obviously, everything is easier when it is done automatically, but does it make it better? Software has made it easy for people to sit back and relax while the work is being done.  Manual SEO has been around for a good while and any expert will let you know that it is time consuming and takes quite a bit of dedication and effort.  So, like any good plight to the future, online marketing has now moved into an automated format as well! This is both good and bad because while you are able to implement the SEO without any effort of your own (save for downloading the software and clicking a few buttons), you may not be getting the same quality performance.  In essence, automation strives for quantity over quality.  Manual, on the other hand delivers substantial quality, but at a slow rate.  So which method is better?  Truth be told, manual methods will always be the better choice when it comes to SEO.  Although SEO relies heavily on beating out the competition, it really comes down to how much real effort you have put into your SEO.  Especially since the launch of Google Panda, search engines are dissecting the campaigns of all websites, ensuring that they produce quality backlinks, content and keywords.

  • Quality Backlinks- You cannot produce a quality SEO campaign without backlinks.  Furthermore, backlinks can be hard to come by.  This is why it is crucial to make this a manual process.  Automated SEO can bring you backlinks, but most of the time, these aren’t quality backlinks at all.  In other words, all those automated results can be a waste of time and money.  When you do these manually, you are guaranteeing quality because you are able to track and pick these yourself.

  • Content- Content is also a component of SEO that cannot be done through automation.  Algorithms are constantly searching for fresh content and this can only be done by hand.  Content has to be relevant to your website as well as be able to captivate and hold your audience’s attention.
  • Keyword Optimization- Knowing what keywords will be most effective for your marketing campaign requires you to not only understand your business to the fullest, but also do some research online.  You will have to view which keywords are the most searched for, which are most highly used by your competition and which will benefit your business the most.  Don’t leave it up to automated optimization to determine these things!