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Mobile Website Design: The Killer App

Millions of people around the world are addicted to apps. Around the office, every time a sweet new app is discovered, it spreads like wildfire through the personnel. And we can’t count the number of times that a owner who was visiting for some small business SEO reason or other lamented the fact that it’s not really reasonable to create an app just for his business.

“But wait,” we tell him, “that’s not the case! We can create an app for your business…kinda!”

Generally, small business apps are kind of…silly…all things considered. But there’s one thing that every small business interested in creating a mobile presence for themselves can easily do: get a mobile website designed for their business. A mobile website is essentially a stripped-down version of your current website built with a few rules in mind.

It has to load fast.
People on mobile devices have bandwidth limitations, and they’re not any more patient than people on desktops — if your mobile site takes more than two seconds to load, you’ve lost them.

It has to do what they want, up front, with no bull.
Imagine climbing a set of stairs with a five year old prancing around your feet, a bag of groceries in your arms, trying to navigate a website with one thumb while you hold your iPhone in the fingers of that hand. Consider that normal for mobile browsers, and let them instantly assess your site and do what they want to do with that one thumb while they use half of their attention to avoid the five year old.

It has to link to, but not itself contain, more information and other relevant actions.
For those mobile browsers that need more than just a call to action — say, the ones that are on a three-hour bus ride and want to learn about your company along the way — all of your mobile pages should link (through footers to keep the links out of the way) to the same kinds of informational pages that your normal website does — Services, Solutions, and so on.

By putting together a proper mobile website like this, you can “mobilify” your business — it’s the closes thing that most of us will ever get to having our own killer app.