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New Website For Your Small Business? SEO Is In Your Future

If you’re just starting to promote your small business’ new website, you’re going to have a lot of people trying to get your attention. They’re going to try to sell you on a variety of different ways to promote your website and get visitors to come to it. Before you say ‘yes’ to any of them, however, you should read a little bit about what they’re trying to do.

Black-Hat Crap That Will Get Your Site Nuked
If you have someone come up to you and offer you an opportunity to partake in their “link exchange”, “link ring”, “link swap”, or basically anything else that starts with the word “link” and has a second word that means either “trade” or is a form of construction like a ring, pyramid, tesseract, or some such, they’re almost always a black hat SEO guy. Black hat SEO works — and it works fast — but it’s not anything you want if you intend to be in business for more than a month or three. That’s because black hat techniques are inevitably discovered, and once discovered, they’re penalized so hard that you’ll never get a first page placement on Google ever again.

Grey-Hat SEO That Will Rank Your Site, but Not Much Else
If someone says that your small business’ SEO should consist of “backlink building”, “link building”, “link generation”, “link creation”, or other phrase that sounds like they’re going to create links themselves out of thin air and effort, you’re dealing with a grey-hat SEO company. Google doesn’t like grey-hat SEO, but they don’t nuke it. Grey-hat SEO works, but it’s not ideal — you’ll pay your money, and you’ll probably get some decent ranking, but there’s better to be had.

White-Hat SEO That Will Build Your Brand
The best SEO is based around content, not links. It’s more expensive, so for many cash-strapped small businesses, grey-hat SEO is actually preferable at first — but white-hat SEO has benefits. Because it’s based on getting high-quality content onto the Internet, it creates positive vibes through social media, builds brand awareness, and get you ranked on the search engines at the same time.

It’s possible — even normal — for a single company to offer both white-hat and grey-hat SEO, depending on what you can afford. If you want the best, ask about ‘content marketing’ and ‘linkbait content’. That’s where the gold is.