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Organic SEO Is Worth the Effort

Laboring as we are under the black and white tyrants called Panda and Penguin — Google’s updates that have invalidated a good chunk of what website SEO people used to do for a living — isn’t actually as bad as it sounds. Sure, we’re not building backlinks like we used to, by submitting automated requests to hundreds of directories, portals, and other link-gathering sites, or by outsourcing hundreds of thousands of words of content to our favorite Bangladeshi writers. But what we’re doing today, while it takes significantly more effort per link, is worth it.

A Level Playing Field
A good part of that is because everyone is playing by more-or-less the same rules. It used to be that there were people who believed in paying for quality and putting together profiles with a limited supply of high-quality backlinks — and then there were people who were a little less conscientious about the quality of their links, and made up for it in quantity. These days, the high-quantity/low-quality crew is gone, but all that means is that everyone’s backlinks profiles are easier to compare.

Still The Best Investment In Town
Because everyone is playing the same game now, there’s a lot fewer people offering — and a few less people even looking for — “secret SEO tech” that can boost their sites. Everyone knows what you’re supposed to do now:

  • Create content.
  • Put that content out there.
  • Link that content back to your site.

It really is that simple — there are a lot of variations on that plan, but essentially, that’s it. You may be creating content in the form of words, content in the form of videos, content in the form of infographics (or just plain old graphics). You could be creating content for marketing, content for social networks, content for linkbait, content for specific links, or content for specific end-user intent. But organic SEO is all about content, and getting that content in front of the people who want to see it.