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Understanding the Role Social Bookmarking Plays in Your Business

Businesses who want to stay relevant and increase sales needs to embrace various forms of Internet marketing including social bookmarking which could make or break your business. We are going to look at the benefits of bookmarking and why you need to implement this bookmarking concept with your business.

So What Is Social Bookmarking?
The majority of people who use the Internet also use social networking websites like Facebook and Twitter. These individuals communicate with family and friends over these networks and can also discuss experiences they had with businesses like yours. If your business has a profile on these social networking websites then consumers can “bookmark” your business. This bookmark let’s all of the friends of the person who bookmarked you know about your business.

What Makes Social Bookmarking Beneficial?
When a person bookmarks your business then all of their friends are made aware of your business. If these friends also buy from your company they will bookmark your company and their friends will become aware of your company as well. As you can see this social bookmarking will create a chain reaction where more and more people are aware of your company and what you have to offer.

Sounds Easy Can I Do This Myself?
The short answer is “no” these social bookmarking projects require a considerable amount of planning and deployment which takes time and experience. You should seek out organizations that specialize in this social networking/marketing and have them take care of the implementation process.

How Do I Select The Right Company To Integrate This Social Networking Initiative?
You should look for firms that have been working with social networking and search engine optimization (SEO) for a considerable number of years and have a well-documented track record that can be verified. The money you spend on this social networking project will really pay off when you see a dramatic increase in the total number of sales you are generating. Another benefit of this social networking is it helps you rank higher in the search engines. These “social signals” will help your website climb higher up the search rankings which is a nice additional benefit.

Simple Ways to Get SEO Popularity

SEO Marketing and blogs are extremely important, especially if you want to have your website rank higher in search engines such as Google, Yahoo and Bing. Here are some very simple steps you can take to gain popularity, which results to higher rankings, more viewers and builds a name to your business and web page.

• Optimizing your site for search engines is extremely important. Titles and descriptions are always helpful.

• Using any chance to promote your site for free is very important.

• Link building and management.

• Efficient content.

• Performance – how fast and properly your site is working. No one likes to wait.

• Adding a blog to your page only adds more character and personable, leaving your reader with a better idea of who you are and a better sense of your personality. That only leads to a feeling of familiarity.

Skipping the basics of SEO only leaves your site’s foundation messy and prevents you from fully maximizing growth opportunities.

 

What You Need To Know About Small Business SEO

Entrepreneurs trying to generate more sales need to get their business ranked prominently on the search engines. If you have small business, SEO will be a powerful tool for your business. In order to rank prominently you need to invest in your small business so we decided to put together these suggestions which should help you make the right decision.

I Have A Website So I Don’t Need Small Business SEO Right?
Having a website is the first step but without search engine optimization you have a website that prospective clients cannot find. When a consumer goes to a search engine they are going to type in whatever product or service they want and based on the search results buy from that business. If your website is not ranked on the search engine for the specific keywords related to what you have to offer then you are missing out on sales.

I Can Do This Small Business SEO On My Own?
Effective small business SEO requires a full time commitment by professionals that understand the finer nuances of search engine optimization. If you tried to do this on your own it will end up backfiring in your face so don’t even try it instead engage the services of a firm that specializes in SEO for small businesses.

How Do I Select The Right SEO Company?
What you need to do is look for firms that have been working in the community for many years and have a well-established track record. This due diligence is going to take some time to complete but it is necessary if you want your business to gain a competitive advantage on the Internet. Once you have identified the SEO firms that have experience with small businesses you need to ask each of them for proposals.

What Type Of Results Can I Expect?
The results will vary depending on the niche you are in and the SEO Company you hire so bring up this question with the SEO firms you are screening. Ask these firms what type of return on investment you can expect from this project. If the SEO firm offering these services is experienced and has a well-established track record they should be able to provide you with an accurate projection.

How to Benefit From Press Release Services

In business reputation is everything and you need to reach out to the public and let them know about the products and services you are offering. A great way to make the public aware of what you offer and build a positive reputation is using a press release service. There are organizations that will distribute a press release on your behalf for a fee and the majority of SEO firms will also help you with this need.

What Are the Benefits of This Press Release Service
The press release will be distributed over the Internet for people to read and review. If this release is well written and structured then you prospective clients will want to contact your business about the various products and services you are offering. Another benefit is this press release can help your rankings on the search engines. When a person does a search on the Internet for whatever your company offers they will find the press release which gives your business a more professional look.

How Much Does These Press Release Services Cost
The costs of these press release services vary but this is something your SEO service provider will address. When using a press release service you need to be willing to pay for quality and we cannot stress this enough. If the press release is not well structured or doesn’t reach your targeted audience then it will not provide the results you want and in some cases could actually compromise the reputation of your company.

What Makes A Great Press Release?
For any press release to succeed it needs to reach the targeted audience is was written for. Your business will appeal to consumers in a particular demographic and if the press release does not reach this group then your results will be greatly diminished. The content within the press release needs to be engaging and capture the attention of the readers, only when these two items are addressed can you hope to reap the maximum benefits.

Best Time to Issue a Press Release
There is no bad time to use a press release service but you should consider having a press release at least once every other month. By putting having regular press releases it will make your organization look more professional.

How to blog like a pro

Blogging is the process of updating and/or adding material to a section in your web page called “Blog”, hence the name, Blogging. A blog can consist of informational entries or posts, along with many other themes and topics such as, current events and updates.

Adding personality to your blog allows your reader to get a feel of who you are. Allowing your readers to get an idea of your personality makes your blog more interesting and personable and worth taking the time to read what you have to say.

Publishing a blog and just forgetting about it is one of the worst mistakes a blogger and website owner can make. Your reader may leave comments or questions once they have read your posting, responding to the questions posted allows your reader to feel they are in a two way conversation. They will feel important, and also feel assured that you as a blogger, are showing interest and a sense of responsibility. Also making sure you are constantly updating your blog.

Adding pictures and illustrations is also a great way to attract your readers attention.

Your reader is taking time out of their day to read what you have posted. Your blog posts should say something in your own voice and in a conversational manner.

Adding illustrations and graphics adds character and excitement to your entries. Also adding subheads, bulleted/ numbered lists bold fonts and “captions” adds character.

Keeping these simple, yet crucial tips in mind and constantly working on new strategies and techniques along with practice, will get you started on the right foot!

Elite SEO Marketing offers an affordable way to start your own business blog!

Los Angeles, CA: Elite SEO Marketing offers an affordable way to start your own business blog! It is true, for a limited time only Elite SEO Marketing will build a custom blog for your business and they will make professional blog postings for 8 weeks absolutely FREE! This is an awesome deal that no business man or woman should pass up.

Blogs are extremely important, especially if you want to have your website rank higher in search engines such as Google, Yahoo and Bing.  At Elite SEO Marketing the inner saying is that a BLOG stands for “Better Listings On Google”, and guess what friends they are absolutely right.  Google themselves approve and promote the use of blogs on websites in order to get better results in their SERP’s.  And after many successful blog creation campaigns, Elite SEO Marketing decided to do something that no other competitor is doing in the industry of SEO Marketing! What can that be? Well here it is. They are going to offer their famous blog creation and posting service with every SEO marketing campaign that they will be engaged in.  That is huge value added according to Alex Blitshteyn who is the owner of the Los Angeles based SEO Marketing Company!

Essentially, Elite SEO Marketing will approach the blog creation services in two different yet very effective ways: 1) they will create an inner blog that is part or is embedded in the existing website of their clients, or 2) they will create a new outer blog with a similar or a completely different domain name, depending on the needs of the marketing campaign set forth by the marketing guru’s at Elite SEO Marketing. The objective of this is to comprehensively work in tune with other search engine optimization techniques in order to get websites ranked higher in all major search engines.

Google loves blogs, they even say so themselves! Blogs play a very important role to every business because this helps with critical business relationships, customer satisfactions, surveys, feedback etc… But the most favorite aspect of blogs is that they make your website more relevant because fresh new content is being added regularly.  This will make your website look more important and much bigger in the eyes of the ever so changing algorithms that are used by all of your favorite search engines.

Visit EliteSEOMarketing.com and view the intuitive video about blogs or just read more information about the importance of having your own blog on your website.

How to Select the Right PPC Management Firm

If you want to maximize your profits from the Internet you need to invest in pay-per-click advertising. When PPC is done properly it can give your business a tremendous increase in sales and revenue but you need to hire a professional PPC management company to help you.

I Am Smart Why Can’t I Do My Own PPC?
In order to do PPC well you need to be smart but you also need experience which is something that most of us don’t have the experience so you must hire a firm to do this work. If you don’t hire the right firm you could spend a fortune without seeing results.

Things to Consider When Screening These Prospective PPC Management Firms
When you are screening the prospective PPC management firms the first thing you have to look at is how many years they have been providing these services. The majority of these firms also offer SEO (search engine optimization) services so you shouldn’t have any issues finding these firms.

What Are the Costs Associated With This PPC Management Services
The fees vary from company to company but what you need to do is look at the potential return on investment. By investing money into PPC you should be able to attract new customers who should be long term clients. The small amount of money you invest will yield long term benefits provided you hire the right management company to handle your PPC campaigns.

Important Questions to Ask the Pay-Per-Click Management Firm
The first question you need to bring up is what type of results they have produced on similar projects in the past. You need to have realistic expectations on the return of investment you can expect. You need to speak with other clients who have worked with the PPC managers to find out what type of results they achieved. Once you have identified the firm that has the best reputation and track record you can hire them for this important task. PPC is one of the best marketing tools available to you and when done properly it can give your organization a massive increase in revenue.

Why broken web links are killing your web page (and business)

Web links provide a complete method of posting links to your web site, it is also known as a hyperlink. Link building requires creativity and quite often,  a budget. But having a broken link, completely changes the ball game. Broken links can negatively impact your web page. When a page that is linked is deleted, or a URL address is changed without a correct update of the URL, your page page can display 404 errors on your web page. What do 404 errors do? In more simpler words, they nicely tell the viewer of your web page to keep it moving and search else where. No one wants that for their web page or business!

Search engines also keep a close eye on your links. Google, which is known to be the top search engine in the WORLD, is all about providing their users with excellent service and pulling up the best of the best web pages matching with their search inquiries. If you would like to rank well with Google, making sure your are fixing your broken links would be the first and smartest step towards success.

Keeping these few tips in mind can make a great difference in the success and progress of your web page. Always monitoring your links and making changes can make the greatest difference!

Three warning signs your SEO might not be working for you

Signing up and collaborating with an SEO company that promises you first page results can be a huge step towards success, or a leap towards failure. Investing money with the hopes of more views to your web page can cause a lot of anxiety and create a lot of worries. What if my business fails? What if I lose money? What if I do not end up on the first page as promised? These are all common questions business owners find themselves asking when beginning the journey of SEO marketing. Of course, the best thing to do would be working with a well respected and trusted company. Sadly, we cannot always determine who the very best and the worst are. Here are some warning signs that your SEO marketing might not be working in your favor:
• Always make sure to ask your SEO marketing rep to show you some examples of past or current web pages they are working with. Some SEO companies might even pass on information that does not belong to them. Doing your own research and looking into the company names they are providing you with may uncover some vital information which ultimately may show you that this company is dishonest or great at what they specialize in.
• Looking into how they are ranking on their own key terms also may help you understand how they might work with your own keywords. If their company is located for example, close to the West Los Angeles area, then their web page should be listed on the first page as an SEO company in the West Los Angeles area. Make sure they are choosing keywords with a reasonable number of searches where the competition might not be as strong.
• Make sure the “legal” pages on your site are present. By simply adding a couple of pages with links in the footer, you can see a great difference. Your SEO representative should have an About Us link , Privacy Policy, Terms of Use, Contact Us and an anti- spam policy.

Why You Need To Consider Mobile Website Design

Most consumers access the Internet through their smartphones and if your website is not optimized for mobile viewers you could be missing out on an opportunity. What you need to do is seek out companies that can help you with mobile website design. When an individual is using a smartphone to access your website it may look completely different than what you see on a normal desktop computer.

What Are The Benefits Of Making My Website Accessible To Mobile Devices?
The majority of people who are accessing the Internet use their smartphones and if your website does not adhere to the mobile website design best practices these visitors will not have a positive experience. If your visitors do not have a positive experience then they will not want to do business with you and may speak negatively about your business at the same time.

How to Implement These Mobile Website Designs
This is not a project you can do on your own. What you need to do is engage the services of a SEO firm that not only knows how to design your website to conform to these mobile viewing requirements but can help you generate more “clicks”, conversions and sales for your business.

How to Spot the Best Mobile Website Designers
You need to start screening all of the organizations that offer mobile website design services. Try to find out how long the firm has been offering these services and whether they have a well-documented track record with their clients. Never hire a firm unless you can speak with a few of their clients.

Consequences of Not Having a Mobile Friendly Website
If you do not take action now then your prospective customers will not have a pleasant experience with your website and go to one of your competitors. Facing this hard reality you need to take proactive steps right now and reach out to an organization that specializes in this type of website design. With each passing day the competition is going to get stiffer so now is the time to take action before you lose marketshare.