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The best SEO company?

When it comes to choosing the best SEO company, how do we determine what is the best fit? After all, our business’ well being is at stake. SEO companies are designed to improve the visibility of a web site or web page, to “organically” place them at the top of ranking results of search engines inquiries. What you must keep in mind, is just how successful is a potential SEO company in placing their clients at the top.

Some things you might want to ask yourself before choosing the right company for you:

  • Will the SEO firm be writing the content on your site, or will they be using existing content?
  • What references will they be able to provide you with?
  • What is their preferred marketing strategy?
  • How will they be monitoring and maintaining your site? and how often?

Identifying these important facts will help you make a much more clear and concise decision to ultimately commit yourself and your business to lasting success and higher rankings.

Use your Business’ Local Knowledge with Local Internet Marketing

Small businesses often make the mistake of trying to compete against market leaders. The market leader is committing a lot of resources to stay on top and even if you could commit similar resources it would be a losing proposition. There is a much better way to get better targeted results that are much more cost effective and it is using local internet marketing.

What Is Local Internet Marketing?
This is to use marketing techniques that are aimed at your local area. This makes people that are searching in your local area much more likely to see your results and because you are local it also makes it much more likely that they will purchase from you.

Pay Per Click
One of the most widely used marketing tools that work really well with local internet marketing is pay per click campaigns. The cost per click of popular keywords can be expensive but by narrowing the focus by adding location the cost quickly becomes much cheaper. There are partner companies that help to organize the campaigns and provide exact cost breakdown.

Online Classifieds
One of the areas that a properly orchestrated campaign can have very positive results is in marketing using online classifieds. This is where as many locally focused classified sites are used so that your business becomes highly visible. This can generate many locally based leads and can be adjusted easily to market particular products usually on a monthly basis.

Popular Local Sites
One of the techniques that marketing companies use to find good locally popular advertising sites is to localize searches and then use the results to target advertising and other marketing activities. This can be simply done by doing a localized search in the area targeted and then search for ‘forum’ or ‘blog’. This may return many sites that are not suitable but there are always several that rank highly and are popular in the local community.

Then they can be approached about including advertising for your business on their site. Having a presence on local forums and discussion groups also raise the businesses profile and allows targeted offers to be posted. These are a great way to market to the local community and are very inexpensive.

Social Bookmarking 101: Understanding Dofollow

A social bookmarking site allows us to link posts, videos and web pages in a single place. These favorite places then become much easier to check on for updates and new information. The reason that they are popular is that we can use the bookmarking site on our phone, home computer and work computer anywhere that has an internet connection.

Understanding Dofollow
These bookmarking sites rely on being popular and protect their search engine ranking at all costs. The users of these sites can back link so they have SEO value and have become a favored tool of SEO companies. These back links can be set as dofollow or nofollow and they indicate for the search engine crawler whether the link should be followed or not.

The bookmarking site may find that it is losing its ranking because too many of the back links are rated as poor and its reputation suffers. This can result in a policy of nofollow back links so that low quality links do not pull down the reputation of the social bookmarking site.

Dofollow Is Better For Our SEO
The social bookmarking sites that allow dofollow are therefore the sites that we want to use so that our site gets the most benefit. We can help by trying to only link good sites and by removing links to old content that is no longer being looked at.

Good Content
On our site it is important to have some unique quality content so that we benefit from being ranked by the search engines and from the link we have placed on the social bookmarking site. While good links are important and our site gains reputation from back links to high reputation popular sites this alone cannot turn a bad site with no content into a highly ranked site.

The best way is to have a balanced approach good content, good links to good content and letting as many people know about them as possible. Bookmarking sites, social media, blogs and forums are all great places to give your site a boost. This will improve your sites reputation and help you to be visible in search engines.

Web Pages

 

Web Pages

Web Pages not only add a visual to a business, in a sense, it is the “first impression”.  A web page adds character to a business, while allowing potential clients to view and understand exactly what it is you do, and offer.  Whether you are explaining company prices, explaining services that you offer, or displaying contact information, owning a web page will allow you to do just about anything to assist in the growth and enhancement of your company.

Maintaining a Web Page

Along with owning a website, there comes a certain amount of maintenance and care. Maintenance of a website is what ultimately keeps your site fresh and up to date.  In order to keep customers satisfied and coming back for your services, maintaining and constantly updating your web page is crucial.

 Tips

·         Regularly checking your website for links is important to help detect if there may be any broken links.

·         Constantly update your web page with new updates, links, blogs and information to help keep your page looking clean and maintained.

·         Posting blogs on your page adds a great depth of character and personality, and properly allows you to add point of views and opinions.

SEO Marketing – The best form of marketing.

 

SEO Marketing
Which is also known as search engine optimization, is an advanced and highly effective form of internet marketing, that is considered to be one of the top marketing strategies out there today. Business owners’ world-wide can agree; their business is their prized possession. So why not expose your company or web page in the most effective and rewarding way possible?

Elite Marketing Solutions
Here at Elite Marketing Solutions, our specialty is  SEO Marketing . With the combined talents of our highly trained staff, we work together to organically place our client’s web pages and businesses on the front page of well known search engine websites, such as Google. We feel strongly about the use of  SEO marketing method, because we generate organic traffic, and therefore, we build a strong foundation for success.

SEO marketing is an excellent method to help businesses expand and advance. Whether you own a car dealership, clothing store, toy store or even a manufacturing company, SEO  helps boost the visibility and traffic of a web page, which ultimately leads to long-lasting success.

 

Things to know about Guest Blog Posting

There are a lot of good reasons to write blog posts that can help you and your website. When you link back to your site then the SEO benefits from back linking will improve your websites ranking. If you can post blogs as a guest regularly on several sites then it not only hugely improves the value of the back links but introduces you and your company to a much wider audience.

Here are some tips that will help you to be more successful in landing a guest spot on a bog but in also posting in a way that will see you being asked to regularly contribute.

Stay Organized
One of the most important tips is to be organized and have a schedule that lets you have enough time to prepare your blog posts ahead of time so you are not rushed by a deadline. If you are not on top of things then what you write can suffer. This can result in you being not being asked to post again so do not fall into this trap.

Pick the Bests Blog Sites
It is important to only pick relevant sites that are top notch. It can be tempting to start out blog posting with lesser sites but this can end up locking you into wasting your time for little benefit. It might take longer to get accepted but the value is in the site being popular and well liked so do not accept less.

Join the Blog Sites
A great tip to get the inside running on guest blog posting is to join the site. Don’t just join and be passive make reasoned insightful comments and help other users out with information where possible. It gets you know on the site and helps you learn about the site so when you get the chance your blog post will nail it.

Take Care of Your Posts
It is important to take care of your blog posts answering comments and drive discussion. This will impress the site owner and cement your place on the team. It is also important to check site traffic and to look how much traffic your guest blogs are generating for your website.

Improve your Website SEO with Keywords

Search engine optimization is a hot topic that almost everyone with any sort of website is interested in. The ability to appear as close to the top as possible when someone does a search is great it makes it more likely to be seen and for people to click and be brought to your website.

Website SEO and Keywords
The choice of keywords is one of the most important steps of Website SEO. People search by typing in a few words in the search engine so finding words that most relate to people that want to buy your product or service is vital. These key-words are then made the focus of your website and its content. This helps to make your website more highly ranked when people use these keywords as part of a search.

Keywords and Content
One of the areas that is important is having content on your website that is interesting and uses the keyword in a way that will we seen as positive by the search engine evaluation software. This means being used in context, having related terms and having authoritative links. All of these things will make the webpage they appear on be ranked well in search engines.

The great thing about keywords is that you can use several or many. This means having several pages or even hundreds of pages of content but this then gives you a wide base of website SEO to work with. The statistics on page views and conversion rates will then allow you to see what is working and what is not. This both allows you to focus on what works and to try new areas in your efforts to increase traffic and increase conversion rates.

Links and Ranking
One of the areas of website SEO that sometimes is not understood is the value of links. This does not mean have every second term linked to something but relevant links to older articles, blogs, suppliers and social media will improve the pages ranking. As the links become more complex then they also become more valuable. This means that having a presence on social media and a blog site are great ways to build SEO value.

How to Select the Best Los Angles SEO Business

A website used to be said that a website was only as good as the information contained in it. Now even having a fantastic website is not enough, SEO is so important that having the right company is very important.

Finding the Best
When you are looking at Los Angeles SEO businesses then it is important that you believe that you can trust them and what they offer. Contacting them and find out what they offer can be a good way at judging how they come across to you. A company that has team members that can build rapport and work with you are much more likely to be become a partner in growing your business rather than just a company that is doing SEO work.

SEO Knowledge
There are unfortunately some Los Angeles SEO firms that are more about hype presentations and trying to sell you the most expensive SEO plan available. SEO is not a one size fits all solution and having a knowledgeable business that understands your how your websites works and can explain how to get more pages views and conversions without using jargon is vital.

Jargon and explanations that are not understandable and make no logical sense are a classic sales technique that is used when there is no substance to sell a product or service with.

Is It Too Good?
If the Los Angeles SEO company that you are considering is making claims without even looking at your website and business you have to ask yourself how likely are they to deliver. It is to make empty promises but much harder to deliver.

It takes SEO techniques time to work and a timeframe of six months to implement a strategy, update a website and fine tune the campaign is normal. You can see results in a month but it takes longer to get the full impact. Claims of a top ranking in a week are just not possible unless an ineffective keyword is selected or techniques that can end up damaging your websites reputation are used.

Looking at websites that have been optimized by the business and talking to the site owner can be helpful. This may not always be possible but it can never hurt to ask.

How to Get the Most Value from Small Business SEO

Every small business that has a website needs SEO to make certain that it is as visible as possible on the internet. It is amazing how just a few changes in the way a website is structured can make searches show your website at a higher ranking.

Does SEO Have To Cost A Lot To Be Effective?
Companies that specialize in offering value small business SEO services can plan a strategy that works on any budget. There is no reason that a staged plan cannot be used. This is where the ‘low hanging fruit’ are first improved so that the lowest cost items are optimized first.

This can then be added to when the traffic increases. In most cases where websites have not been professionally made or SEO optimized there are coding changes, content changes and linking strategies that can be made that will help page ranking.

Investing In SEO Is More Cost Effective than Advertising
One of the areas that small business may be able to better allocate funds is to divert some of their advertising budget to an SEO campaign. Advertising is a tricky area and many small businesses are paying for advertising because it is what they have always done.

Small business SEO can be tightly targeted at the local area and because of smart phones, pad devices and mobile internet local people are much more likely to use internet searching to find local businesses.

Understand SEO Metrics
Your website is a valuable asset and to understand how it is helping or hindering your business then understanding metrics that give you information about your website is vital. Do you know how many people view your website? If not how will you know if any your small business SEO changes are working.

When you can quantify how many visitors, you have what they look at and where they come from then you have valuable information. If you get a tripling of visitors from SEO improvements but only a few more sales then you can see that you need to change your sales strategy. A good SEO provider will relay this information and also give you solutions that help you make the most of every situation.

Get the Most for Your Pay Per Click Dollar with PPC Management

The pay per click industry is huge and it is important to get the most ‘bang for your buck’ this is where a complete PPC management solution can be the right thing for your business.

SEO and Pay Per Click
The reason that many SEO specialists also offer pay per click or PCC services is because they both use similar analytics to work properly. It may be tempting to log onto a pay per click offer chose some likely sounding keywords and sit back. The company will happily accept your money and you will more than likely find little or no difference while the campaign runs. So, pay par clicks doesn’t work? It does work but it needs to be tightly focused on your business and what it sells.

Price versus Results
When you use a PCC management service they take care of everything. This means finding the best pay per click advertising and then selecting keywords that will bring customers wanting to make a purchase to your website. They will also allow you to monitor the traffic generated and the conversion rate.

PPC Management and Data
It is vitally important to have hard data on your pay per click campaign so that decisions can be made. This includes pulling the plug if it is not working. The conversion rate or the amount of people that buy something for the amount of people that click and come to your site is the primary measure of how successful the campaign is. The cost per click can factor in because of the cost per sale.

Bundling Pay Per Click And SEO
When you hire a PCC management service then you might consider using them to improve your sites SEO and offering a bundled solution that can keep costs down. The big advantage is the two pronged strategy of pay per click and search engine traffic that gives a much broader traffic profile. A managed solution with full traffic data clearly shows where the traffic is coming from and what the conversion rates are. This allows an evolving campaign that can quickly adjust to changes in the market.