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Keeping up with Advertising and Marketing Updates

 

In the field of marketing many opportunistic marketers use social media as third party advertising strategies. These social media dashboards are being updated constantly with up-to-date- new advancements! Tweets, through third party dashboards, are set up to “tweet” in advance however, Twitter has now integrated an option to set up scheduled tweets!

Twitter’s Ad Products accounts now have the option to set up a specific date and time to post a “tweet”. Marketers have up to a year in advance in order to set up tweets for the future. These tweets also can be scheduled organic or as promoted tweets! This option isn’t solely for existing marketing or promoted Tweet campaigns but for new ones as well. This opens a new door for all marketers’ using Twitter to advertise their product or service. Planning your real-time campaigns at your convenience may be one of the best opportunities.

Each advertiser’s account now has a new “creatives” tab located on top of the navigation. Here is where the new format to schedule future tweets can be done.

Keep in mind, that while marketer’s all over the world are in different time zones, the user’s time zone will be presented in order to complete the process. This may be an important display because tweets will be able to be scheduled in increments of one minute up to a year in advance.

Understanding that the marketing and advertising industry is constantly changing, updating and adjusting new features it is important to keep up with them as well!

Boosting Page Views Using Organic SEO

Marketing is an important activity to any business as its primary aim is to increase sales. There are many different ways to do this, both online and offline. One of the most useful online marketing techniques is organic SEO and the improved visibility in search engines it offers.

Cost Effective SEO
One of the advantages of online marketing is its ability to reach a global audience. This has seen a movement by companies around the world to build a strong web presence so that they are able to be part of this revolution in marketing.

Traditional advertising can be very expensive and includes television, radio and print. A website is available 24/7 and search engines can put the websites details in front of the audience whenever they search for related terms.

Flexible SEO
One are that areas the organic SEO has a major advantage over traditional marketing is in its flexibility. The content of the website, blogs and social media can be quickly and inexpensively modified to respond to the market. The entire marketing and market response cycle is so much quicker that online marketing can be fine tuned.

The ability to track sales conversion rates, page views and referral links in virtually real time allow marketing changes to be assessed and fine tuned in time frames that traditional advertising campaigns are not capable of.

Using the Right SEO Strategies
It is important that when online marketing techniques are considered that they form part of a cohesive strategy. This allows each activity to build on each other activity and this gives a multiplying effect of how effective the overall strategy can be.

Every online activity helps to boost visibility and by linking content, online advertising and social media a network is formed that helps to capture prospects and encourage them to visit the website. There may be some temptation to use ‘black hat’ techniques but the risks can far out the supposed benefits. Reputation is a valuable part of your brand and internet marketing should help to build reputation not place it at risk. Organic SEO is a positive way to do this and helps to build your brand and sales.

Affordable SEO: Get the Most from Video Marketing

Videos are a great tool to show a product or how it is used but how can it be used as a marketing tool?

Search Engine Optimization for Videos
Search engines deal with words not pictures so to ensure your video searchable then proper affordable SEO techniques need to be used. The title of the video should include the keyword that is most appropriate.

The description of the video should also include the keyword that you are targeting. It should be positioned in the first sentence of the first paragraph to be most effective. The description should be as complete as possible and give information on your product, why it should be bought and your website.

Location Information
The best technique in affordable SEO to include location information is by adding it to the keyword in the description. This has maximizes the overall SEO value and helps to also make it visible in searches that are narrowed by location.

Including a telephone number can also prompt people that are searching to click your link. There is only a limited amount of information returned in search results so to be seen it needs to be in the first 150 characters of the description.

Links
Links help to increase the ranking of your entry in the search engine results for the keyword used. The more links to quality trusted websites that point to your video the better you are ranked. When people link to your links the value also increases. This is an affordable SEO technique that can be applied to all areas.

You can help the process by uploading your video to video sharing sites and linking to these with your blog. Social media is also great to build links so having social media accounts like Facebook, Pinterest, Twitter, LinkedIn and Google+ let you start the process of creating a web of valuable links.

Interesting video content is very valuable and can be a great marketing tool that generates interest in your product and in your brand. Producing a video of acceptable quality just requires a little practice. The latest generation smart phones and digital cameras have the ability to record content with good quality.

Taking Advantage of Custom Blog Creation on Your Small Business Blog

When you hire a company to perform custom blog creation for your business, you get a direct line of communication with your client base — but you also get a powerful marketing tool that can win you a lot of search engine traffic. It’s no secret that blogs are commonplace business adjuncts these days, bringing visibility and sociality to a corporate website that may not offer either one innately.

Visibility
The thing about custom blogs is that they give you a place to write passionately and intelligently about your business — and when you do that, you have a tendency to write things that other people interested in your business will search for. Say, for example, someone searches Google for the phrase “direct line of communication with our client base”. Now the chances are good that there are several other websites out there that feature that phrase — but probably not so many that this very blog post won’t show up in the first few pages, and we’re really not even trying.

That kind of thing happens every day as a regular consequence of blogging.

Sociality
There’s not really a lot of reason for some random person to go and link to your homepage on Facebook or Twitter unless you’ve done a phenomenal job of wowing them. But when you put interesting, emotional, controversial, useful, or jawdropping content on your blog — and you should be shooting for at least one of those with every blog post you make — they might. Even moreso if you put a Like, Tweet, Pin, Digg, or other social media button on every blog post you make.

How Much to Blog
Some of that depends on the details of your custom blog creation. Various plugins can change the SEO quality and other details of your blog posts, allowing you to blog less often but to more effect. If you just open up WordPress and start typing, you’ll want to blog almost daily. With a blog created for SEO purposes by an SEO company, once a week should be more than sufficient. Just remember to stay interesting and relevant, and more than anything else, post like clockwork, even if that means writing a bunch all at once and scheduling your posts weeks or even months ahead! (Full disclosure: this post was written on July 15th, 2013. It will be posted on September 29th, 2013. That’s what we’re talking about!)

Key tasks for managing PPC accounts

PPC Management evolves busy tasks, that with some time set aside can be done effectively. The following main points will quickly brief you on the main tasks to complete while managing a PPC project.

 

1. Keyword Research

Keyword research is a vital skill for PPC managers. This may require a bit of time to complete, but if done correct will benefit you in the end. Preparing a long list of keyword suggestions may be the start of this process, unless you have an intern to save you the time.  Who ever completes the list should be finalized by the PPC manager as the final decision on keywords.

 

2. Search Query Reports

Side-by-side with keyword research, search query reports accompanies keyword research as necessary task. Identifying negative and potential positive keywords will be critical for your searches and a great profile to have once dealing with the client.

 

3. Competitor Research

Along with any service or company comes competition. With PPC competitors, staying on top of them can feel like a full-time job, however it still doesn’t take away that it needs to be done. There are several tools and software’s available to help nevertheless, reports are still required to be reviewed.

 

Pulling data from competitive tools should be the start. Running AdWords Insights reports on a daily basis is another great way to stay on top of competitors. Possibly, in time, individual reports will be help to use in order to create graphs, which will enable examples of changes over time. This may be a great forecast to a competitor strike!

 

5. Audits

Having the highest HTML-savvy representative would be ideal. Audit the site set up for PPC management and request the client to complete a test form, along with having them check conversion tracking codes each step of the way.

 

Finding ad groups with extremely high amounts of keywords or keywords with low quality scores will be some extent of performing PPC account audits.

 

6. Reporting

Reporting can be the ultimate grunt work in the agency world, as the first few days of the month may be consumed by reporting obligations. On the other hand, reporting and organizing data will help with a simpler flow of PPC management in order to add proper insight or an analysis.

 

 

The Pros and Cons of Responsive Mobile Website Design

Responsive Web Design is the Google-approved way of creating a website so that it appears differently — but functionally — on desktop devices, tablet devices, and mobile devices. Because an ever-increasing percentage of search traffic is coming from mobile devices, it’s essential for any Internet-oriented business to have a website that can deal with mobile devices — and your choices are to have an entirely separate mobile site, or a single Responsive site that handles both sources of traffic.

Pros
The most significant benefit to responsive website design is usability — people accustomed to your desktop site will find your mobile site has the same basic functionality. It may (and probably should) appear differently, with some content moved onto tabs or deeper within the site — but it’s all there. Brand recognition is instant, as the same style appears across both types of device.

The second advantage is in having a unified website. This reduces maintenance costs, SEO costs, design costs, and so forth. That’s not a trivial consideration — in fact, it’s probably the single biggest consideration in this entire article. With lower costs involved, the responsive style of mobile website design has won a lot of adherents.

But it’s not the only thing to consider, naturally. There are also the…

Cons
The biggest con to responsive website design is that it can take a long time to get right. It’s relatively simple to put up a responsive website, but getting it right, so that your mobile customers really are being fed the content that they need to see the most and so that the site flows naturally from both desktop and mobile devices, can be a long trial-and-error affair.

There are also some browsers and rarely devices that don’t support the kind of CSS media query that responsive design uses in order to display content correctly. These kind of technical issues don’t come up often, but they do come up.

Finally, there’s the issue of purpose: there are some industries in which mobile users and desktop users simply have very different priorities. If you’re in the movie rental business, for example, a mobile user is much less likely to use your website to watch a streaming movie because their plans are bandwidth-limited — so having a separate mobile website devoted entirely to information about renting physical movies is more appropriate.

Social Media – Facebook Updates

With constant updates and changes to social media, Facebook has taken the leap by drastically changing its contest rules for business profiles. Businesses are now able to hold promotions and contests, without the use of a third-party app, on their own timelines.

Facebook announced they are allowing Facebook users to “like,” comment or create posts on a page as a voting method, or entering into a contest. As business pages were prohibited to do so, this no longer in violation of the rules.

Business Profiles are now able to:

  • run promotions right on their timelines
  • Accumulate entries by users posting, commenting, messaging or liking a page
  • Utilize likes as a voting tool

Facebook is taking social media advertising up another level however, another factor that might have been in danger of this new addition were the apps. These apps that were previously used for entering contests and even with the new updates are not dead and won’t be anytime soon. Actually, Facebook offers insight in order to decide between utilizing an app or business timeline for contest entries.

Through the use of apps, there is a higher branding strategy creating a more personalized experience for your viewers. Apps offer more space for content than page posts. Promotions are often run under apps in order to collect data securely. This may be more appealing to larger brands and advertisers.

On the flip side, promotion through a Page is more easy and fast. A big plus with Page posts are being able to be viewed on the News Feeds. People who have liked the Page can be promoted. This opens a broader audience viewing your promotions.

The great part is businesses will always have the choice of apps or their page to distribute promotions. Facebook’s Promotions Help Document briefly explained they want to make an easier experience for all sizes of businesses to create and manage promotions on Facebook. Facebook is looking to altering polices in order to align the needs of marketers.

The SEO First Page Placement Guarantee is Almost Always a Scam

There are a lot of companies out there who use words like “guaranteed” when they announce that they can get your website on the first page of Google. But that’s almost never actually a guarantee they can back up. Even Google’s Webmaster Tools puts is succinctly: “Beware of SEO’s that claim to guarantee rankings.”

So why do people fall for it so easily? We have no idea — probably it’s because people expect, when they buy a service, to get specific, measurable results. When you pay for a maid, you expect a clean house. When you pay for a chauffer, you expect to get to your destination comfortably and on time. When you pay for an SEO, however, you’re not buying a sure thing. As prominent SEO speaker Rand Fishkin once wrote:

SEO scams have used ‘guaranteed rankings and traffic’ as a slimy catchphrase to lure in gullible buyers with too-good-to-be-true promises. That association has stained the entire industry. SEO’s cannot control the search results the way FedEx can control shipping packages or Coca Cola can guarantee the taste of their beverage. The search engines alone are responsible for…the rankings

Now, there are exceptions — every once in a long while, you’ll find an SEO company so confident that they don’t take any money from you until they’ve delivered a first page placement. Those groups are amazing — and usually quite expensive; moreso than you’d have to pay a typical SEO company for the same placement.

It’s a sad situation, but the fact is that SEO is a ‘magic pill’ kind of industry — people want there to be silver bullet-style solutions, fast workarounds, and guarantees, and there’s just no way to go about doing any of that. So long as there’s opacity in the system — and there has to be because Google requires it — there will be people out there willing to take your money, do nothing for you, and then claim that they worked their butts off to no avail.

In short, the lesson is this: if your SEO company is guaranteeing results, be suspicious — and ask them for specifics. Ask them for a timeframe, and if they don’t deliver within that time frame, don’t hesitate to ask for all your money back and switch companies.

Simplify Your PPC Management With These Five Tips

PPC campaign management is a tough job — but there are a few things you can do to simplify the process and make it easier on everyone.

Clean Up Your Ad Groups
It might seem at first that throwing all if your keywords and ads into one massive ad-group is going to be easier to manage — but that’s not the case. If you take the time up front to create several (dozen?) tightly-focused ad groups, each with a few highly-relevant keywords, ads targeted toward a specific market segment, and landing pages that match the ads, you’ll find that the amount of work you have to put in on the back end is significantly smaller. You’ll also see your Quality Scores rise, which is huge!

Make Bulk Changes
Using campaign-level tools like Google’s AdWords Editor, you can change bid prices on dozens or hundreds of keywords at a time, or change which landing pages your ads are pointing to all at once. Because they work offline and then connect once to make all of your changes simultaneously, they don’t have any issues with network latency and they don’t end up with the occasional user getting stuck ‘mid change’.

Use Negative Keywords
Negative keywords are every PPC management firm’s best friend. There’s no point in having your ads show to people who type “free” or “info” or some other tire-kicker giveaway into the search engine. It not only reduces the amount of profitless clicks you pay for, but it also simplifies the campaign data analysis down the road by reducing statistical “noise”.

Dynamic Keyword Insertion Is Your Friend
Dynamic Keyword Insertion is the art of writing ads with variables in them — ads that will fill in the variable with the user’s exact search term when the ad comes up. They’ll see that the ad has their exact search term included and bolded in the copy, which will improve your clickthrough rate as well as your Quality Score. Cleverly used, it can also allow you write significantly few ads. Just switch from broad-match to exact-match, or you’re likely to end up writing ads that don’t make sense at all in context.

Use Ad Scheduling to Turn Off Your Campaign at Night
Ad Scheduling allows you to only run your ads during particular times of day or days of the week. If your data analysis has shown that the majority of your conversions come in particular parts of the day or week, you can simply only run your ads during the most profitable times.

The Many Business Benefits of Regular Blog Posting

Attract More Traffic
It’s a simple mathematical law: the more pages on your website that are filled with high-quality content, the more natural search visits you’ll see in your Analytics. That’s because each unique article that’s meaningful to your business will quite accidentally end up having a few long-tail keywords that people are actually searching for. You don’t need to do research to find these keywords; they’ll come up as a natural part of writing passionately about the industry you’re a part of and the products and services you offer.

Attract More Traffic Deliberately
If you DO get into keyword research and deliberately develop a blog posting style that can incorporate those keywords naturally and simply, you can drive traffic quite deliberately as well. In addition to the coincidental long-tail keywords, you can focus on the deliberate, shorter keywords, and nail serious traffic that way.

Demonstrate Your Competence
One of the greatest challenge for startup businesses is establishing themselves as authorities in their field. There’s few better ways to do that than writing about your products, services, industry, and expertise — and there’s no better place to do that than on your blog. When someone visits your blog and they find a mixture of useful how-to posts, recent industry news, changes within your company, and details about what you do best, they’ll see how competent you are, and you’ve just overcome the their reservations.

Develop a Following
If you can write your blog posts in a way that encourages a response from the reader — perhaps in the comments section, perhaps in a social media venue — you’re developing a following. In business speak, that’s called “building a brand”: making yourself a strong entity in the customer’s minds and carving a place for yourself in their thoughts. At the positive end, you may even get social mentions and shares, which help your SEO (again) as well!

Give Browsers a “Home” For Your Brand
When your blog kicks butt, you have a ‘targeting system’ that you can use from almost any webspace. It doesn’t matter if you’re marketing to teenage moms on Facebook or to black senior citizens on Twitter, if you post often and passionately on your blog, you’ll have at least one page that’s the right page to send them to in order to further interact.