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Reputation Management

Being a business owner or administrator involves not only budgeting, marketing and sales, but also monitoring reviews about you and your business. Keeping track on what is said about your company is crucial to building a better business.  Relationship development is as important as reputation management.

The differences between the two are good and bad news. The “good news” pile is where there is room to develop a positive business relationship. In other words, finding other opportunities to share your content, other’s content, link with them, “follow them” and thank them for their tweet! In all reality, what begins online via the internet can quickly lead to phone calls and in-person meetings. The “bad news” portion is dealing with the negative substance. Dealing with reputation management is very essential in order to dilute what you don’t want said about your business brand. Damaged online reputation is going to happen, but make sure you have the capability to resolve and restore it!

Where to Start

There are many tools provide to assist your company monitor and control what the face of your company is being viewed as. Without any cost there are Social Mention and Google Alerts provided to allow you to correspond with social networks and respond as well.

For larger organizations, abide by this checklist and make sure that:

  • Whoever is in charge or touching the company’s brand on social medias are communicating on a daily basis.
  • Be aware of what your competitors are doing.
  • Projects, sales, anything pertaining the company, is being analyzed and reported.
  • Everything that is said to be done is acted on.

A key factor about monitoring your business’s reputation is also another great tool to help understand what people are or are not interested in.

How to Get Signups for Your Targeted Email Marketing Campaign

Signing up with an autoresponder and scheduling a year’s worth of amazing emails is a great step toward forming a long-term relationship with your customers and prospects…but how do you get those people to actually opt in to your email list?

Website Placement Strategies
One of the simplest ways to get signups is to put a place on your website that encourages people to sign up in exchange for some sort of bonus. It should be ‘above the fold’, or able to be seen on your website without any scrolling necessary. It should be easy, with no more than an email address and first name entered in order to sign up. And it should be on every page of your website, in the same place on every page.

Incentive is Everything
Few people are going to sign up for an email list no matter how amazing you make it sound — but if you give them a little extra incentive, you’ll find that they’re more than willing to sign up for your targeted email marketing scheme. Maybe the first email that they get when they sign up has a coupon or coupon code in it. Maybe they’re not signing up for “an emailing list”, but rather for a “seventeen part email course” on a subject related to your industry — and opting into receiving marketing emails just happens to be part of getting the course. Whatever you do, the stronger your incentive, the more signups you get. Just be careful that your initial emails are high-quality, useful-content emails or you’ll get just as many cancellations.

Offline Email Marketing?a
One of the least-used but most useful techniques for building readership is marketing your email list. Most cash registers, for example, allow you to put some short comment on the bottom of each receipt. Point out on your receipts that signing up to the email list will get you a coupon good for next visit. Or mention it in your newsletter. If you sell an eBook, mention in your eBook that more information on the subject can be had for free by signing up for the email newsletter.

The opportunities are limited only by your creativity — get your list built, and start profiting!

New Website For Your Small Business? SEO Is In Your Future

If you’re just starting to promote your small business’ new website, you’re going to have a lot of people trying to get your attention. They’re going to try to sell you on a variety of different ways to promote your website and get visitors to come to it. Before you say ‘yes’ to any of them, however, you should read a little bit about what they’re trying to do.

Black-Hat Crap That Will Get Your Site Nuked
If you have someone come up to you and offer you an opportunity to partake in their “link exchange”, “link ring”, “link swap”, or basically anything else that starts with the word “link” and has a second word that means either “trade” or is a form of construction like a ring, pyramid, tesseract, or some such, they’re almost always a black hat SEO guy. Black hat SEO works — and it works fast — but it’s not anything you want if you intend to be in business for more than a month or three. That’s because black hat techniques are inevitably discovered, and once discovered, they’re penalized so hard that you’ll never get a first page placement on Google ever again.

Grey-Hat SEO That Will Rank Your Site, but Not Much Else
If someone says that your small business’ SEO should consist of “backlink building”, “link building”, “link generation”, “link creation”, or other phrase that sounds like they’re going to create links themselves out of thin air and effort, you’re dealing with a grey-hat SEO company. Google doesn’t like grey-hat SEO, but they don’t nuke it. Grey-hat SEO works, but it’s not ideal — you’ll pay your money, and you’ll probably get some decent ranking, but there’s better to be had.

White-Hat SEO That Will Build Your Brand
The best SEO is based around content, not links. It’s more expensive, so for many cash-strapped small businesses, grey-hat SEO is actually preferable at first — but white-hat SEO has benefits. Because it’s based on getting high-quality content onto the Internet, it creates positive vibes through social media, builds brand awareness, and get you ranked on the search engines at the same time.

It’s possible — even normal — for a single company to offer both white-hat and grey-hat SEO, depending on what you can afford. If you want the best, ask about ‘content marketing’ and ‘linkbait content’. That’s where the gold is.

Reaching Out to Potential Clients

Reaching out to large, well established corporations can be intimidating. What are you doing to make sure you are making a bold professional call? Whether you are reaching out to a company for the first time or even returning their call it is important to make a remembering impact in order to do business and/or ensure your company’s good name.

Making a professional first impression will always be remembered. While making business calls you are representing yourself and your company. The pressure may be high but so should your presentation! Make sure the objective of the call is being delivered clearly and thoroughly. Be well prepared, say everything you need to address in the order it should be addressed in and stay confident. Perhaps pre-writing a script is a good idea. Also, plan all your details out, like whom it is you need to talk to etc.

How to start off the call:

If you are calling with a recorded voice system it is important to notify the person you are speaking with about it right away. If not, introduce yourself with your name and the company you are calling with –an additional “Hi, how are you” never hurt anyone.

Make sure the person or department you need to contact is available to have some time to talk and if not, schedule a better time and date to go over your important call. (With rescheduling, make sure you make clear note to call back so you won’t have room to forget)

Keeping it strictly business:

Using notes to help guide you through your specific points may be a good idea as well. Stick to the main target and try as politely as possible not to get lost in side or meaningless conversations. Asking if the person understands you or if you should rephrase the purpose of your call is important to guarantee you both are on the same page. Using everyday analogies are great ways to have a person understand and relate to what you are talking about.

 

End it with a BANG!

Review all your important points of the discussion and ask if there are any questions that went unanswered. Make sure you both are on the same page and if need be, set an additional call back date and time. End the call on a pleasant note, and thank the person you are speaking with for their time!

Utilize new technology: Video Marketing

 

Video media is a new technology brought to search engine optimization. Over the past few years video technology has grown to be another tool used to enhance higher visibility on major search engines.  In earlier years, the use of a video was solely another form of social media marketing. The difference between these two uses of video technology is speech recognition technology. Google audio indexing was introduced prior to search platforms in 2007. Search platforms were operated based on audio content and keyword content of title tags in order to search through videos. In relation, video SEO strategies placed a video on a hosting website, such as Google Video or YouTube in order to increase higher visibility. These videos link back to the original video page placed on client’s home page, bringing more traffic to your site.

What use to be known to digital marketing companies was, Google was unable to index media content. Uploading or creating any sort of video technology was thought to be destructive for Google’s search spiders; however now with new technology, more and more SEO companies are recognizing there is more to an online strategy with video marketing! Utilizing video SEO for search engine optimization will enable websites ahead of the game!

Local Internet Marketing The Google Way: With Professional Help

The first thing that a small business owner needs to do to take advantage of the plethora of new Google-based local search marketing is to make sure that their website is in good standing with Google. Your Google Plus Local listing needs to match up with your details on your website perfectly, and your site needs to be abiding by all of the content rules of Panda and all of the linking rules of Penguin.

If you make a commonplace mistake, like keyword stuffing your site’s description, it can cost you valuable traction with Google’s ranking algorithm. That said, Google makes mistakes of its own surprisingly often, so make sure when your Places listing gets merged with it’s Plus Local page (which may have already happened) that it’s correct.

The most difficult problem to resolve — and yet, one of the most common — is having your business listed multiple times on Google Maps or within Google Places. This happens most often when Google finds a citation somewhere on the website that gives your business, but with a different phone number, address, or name. If you’re “Tea Leaf II” in Lacey, WA, but someone’s website lists you as “Tea Leaf 2” in Lacey, WA, you can end up with two separate listings for the same business. Google penalizes you for this even though it’s not in any way your fault. Even having your hours updated incorrectly can mess you up.

If you’re not following Google’s local internet marketing forum and their email list, a lot of these things can escape you. It’s a full-time job just to know what kinds of things could be causing problems, much less to keep them from actually penalizing your listings. Even many local search experts have been boggled by the rapid-fire changes and mistakes that Google has made — you could hardly be expected to keep up with them and run your business at the same time.

That’s why we suggest getting a professional to help you with your local online marketing — it’s just about the only way to do it right.

What Are the Modern Website SEO Standards?

A modern website’s SEO standards look very little like they did when we first got into the game several years back. But rather than reminisce about the olden days, let’s look at what you need today to make a website rock.

Content
Content breaks down into a few different sections. First, it needs to be formatted properly, with proper spelling, grammar, and vocabulary. It needs to be concise, feature a variety of formats (i.e. not just 800 “top 7” lists), and yet be consistent in it’s quality and the material it covers across the entire site. The content must be high-quality in that it should cover the depth and breadth of the topic appropriately, and it should be very close to 100% original.

Content should also have elements that are stable, including company mottos and their ilk, but also content that is often-referenced or important to the site’s theme, and other elements that are updated or transient. This reflects that the company is both offering value and keeping itself up-to-date.

Code
The code must have all of the critical elements in the right place (no broken pages). It should also have all noncritical elements correct (no stupid errors). It must be as simple as possible, with no redundant code. It should also have perfect HTML semantics (i.e. no unclosed tags, tags nested properly).

Hosting
Hosting is simple: the site should be hosted by a service that has a fast connection, and as close to 100% uptime as possible.

URLs & Internal Links
The domain should be old and trusted, as should the homepage. Internal pages should range from older to newer, with ‘background’ pages like the About Us, Privacy Policy, and other similar pages being older and content being updated more frequently. Internal links should never be broken and should avoid redirects (though redirects are a very minor issue.)

Backlinks
Backlinks should come from authoritative sites within the industry or niche of your site. They should come from the largest possible variety of unique root domains, and they should be as old as possible.

Most SEO efforts go into that last heading, but in reality, backlink building should only be prioritized after the other elements are satisfactory.

Organic SEO Is Worth the Effort

Laboring as we are under the black and white tyrants called Panda and Penguin — Google’s updates that have invalidated a good chunk of what website SEO people used to do for a living — isn’t actually as bad as it sounds. Sure, we’re not building backlinks like we used to, by submitting automated requests to hundreds of directories, portals, and other link-gathering sites, or by outsourcing hundreds of thousands of words of content to our favorite Bangladeshi writers. But what we’re doing today, while it takes significantly more effort per link, is worth it.

A Level Playing Field
A good part of that is because everyone is playing by more-or-less the same rules. It used to be that there were people who believed in paying for quality and putting together profiles with a limited supply of high-quality backlinks — and then there were people who were a little less conscientious about the quality of their links, and made up for it in quantity. These days, the high-quantity/low-quality crew is gone, but all that means is that everyone’s backlinks profiles are easier to compare.

Still The Best Investment In Town
Because everyone is playing the same game now, there’s a lot fewer people offering — and a few less people even looking for — “secret SEO tech” that can boost their sites. Everyone knows what you’re supposed to do now:

  • Create content.
  • Put that content out there.
  • Link that content back to your site.

It really is that simple — there are a lot of variations on that plan, but essentially, that’s it. You may be creating content in the form of words, content in the form of videos, content in the form of infographics (or just plain old graphics). You could be creating content for marketing, content for social networks, content for linkbait, content for specific links, or content for specific end-user intent. But organic SEO is all about content, and getting that content in front of the people who want to see it.

What is Social Bookmarking?

Social bookmarking is a great method of sharing high quality websites and pages with other people. They are free and are a great way of increasing relevant, targeted traffic to your website and creating those all-important backlinks.

Get the Right Backlinks
Using one of the many social bookmarking sites, you can easily promote your business. Look at sites such as Reddit, Delicious, StumbleUpon and Digg to start with, as these are some of the most popular ones. Submit the URL of your website to as many of these sites as possible; make sure you have a catchy title, high quality, up to date content, and the right keywords in the right place in the title.

If you have a blog that you update regularly or you’ve just added a new page to your website, you will find that your site will be indexed very quickly in the search engine rankings. Use as many social networking sites as possible as this will ensure that you get more traffic to your website.

Online Business Promotion
Social bookmarking sites are a way of sharing top quality website content, ensuring your brand or service is recognized worldwide. It’s one of the quickest ways to find new resources for your business and to build up these all-important customer relationships. You can also find out a great deal about your competitors and become an expert by bookmarking a lot of sites with the same keywords.

You can use social bookmarking sites as way way of sharing your business portfolio; track links to find out who looks at your pages and learn more about your audience. You can also use it to work out which areas of your campaign are just right and what needs to be worked on.

If it is carried out properly, social bookmarking is an extremely cost effective way of managing your marketing needs. It’s an efficient tool that will help you to promote your business, bring in the traffic you need, and get your website out there for all to see for a cost of absolutely nothing bar a little time.

Why Use a PPC Management Service?

PPC, or Pay-Per-Click, is a form of advertising that can have a significant impact on the amount of traffic that your website receives, and it can happen in a very short amount of time. However, the nature of PPC is that you have to pay for every click on your website — making sure you only get relevant ones is a tough business. One of the wisest courses of action is to hire a professional PPC management service to make sure you don’t end up paying a ton of money for useless clicks. They will ensure that your keywords are the right ones to draw in quality and qualified leads and they will make sure that your ad design is done in such a way that your website becomes visible almost immediately.

It will take you a great deal of time and energy to set up your PPC campaign and even then you can’t guarantee its success. Hiring a PPC management service will ensure it is done professionally and within a matter of hours. Right away, your money is being spent on leads that will convert to sales. If you want a quick result, choose PPC over any other form of internet marketing method.

PPC management professionals will make sure your keywords are the most effective ones for your product. They will keep your costs as low as possible while working to increase your profits. They will track reports from your campaign so they know what’s happening and where more energy needs to be directed.

PPC management companies are experts in running PPC campaigns; they know exactly what is required to make your business work for you, with the minimum amount of work and the least cost. Using a professional service means you have more time out concentrate on your existing customers and on processing new customers.

PPC management companies also provide a full monitoring service. This ensures that you get the best return for your investment and you can be confident that not just your business, but your budget and your reputation are safe in professional hands.