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How to Achieve the Best Search Engine Rankings – Use Website SEO

If you want a visible, successful business on the internet, you need to know how to get your website ranked in the search engines. You need to use something called website SEO to do this; this is what the search engines look for when they are ranking your page or website.

To make sure your website SEO is successful, you need to consider 2 separate areas:
·On-site Optimization. This means making any relevant changes to the HTML code that is present on all of your web pages.
·Off-site Optimization. Making sure your backlinks are relevant and of quality – not covered here.

On-site web SEO is important. If changing the HTML code sounds complicated, you need to read this list otherwise you will not be able to achieve success in any format:
Keywords are vital. Knowing which ones a will achieve the best result involves using research tools. You need to know what search terms people are using to search for your business niche and using them in the correct manner.
Meta Tags – Title. Make sure your title Meta tag has the right amount of the requisite keywords – no more than 70 characters in total, including spaces.
Meta Tags – Description. Use a bit of your web page if you like but it must be a brief description of what you are offering – no more than 160 characters including spaces.
Webpage Content – Text. You should write a short piece of copy, between 150 and 30 characters in length that contains sufficient keywords. This is known as keyword density and is an essential part of website SEO. This is what is used to rank your page correctly.
Webpage Content – Image, Audio, Video. Self-explanatory, make sure you include this type of content as it is good for your rankings and it makes your website far more appealing.

Following these website SEO tips will ensure that your website is seen by the search engines. The more professional and unique your content, the more likely it is to be ranked highly, thus making it visible to potential customers.

Market Your Business Using Custom Blog Creation

There are a lot of blogs on the internet some successful, some a waste of time. Custom blog creationis crucial for communication with your existing and potential new clients and it is also a way of ensuring that you retain your high page ranking.
If you don’t already have one, create a blog and link it to your website. Custom blog creations are a point of interest and, provided you keep it up to date and relevant, will succeed in keeping our name visible. They are a vital part of the page ranking system as each new post is classed as new content; thus it is ranked as opposed to repeated content and blogs that are left untouched, which are not ranked.

Consider hiring a custom blog creation company to help you. The will ensure that it is written in such a way that it will gain the best possible ranking. If required, they can also write your content and keep them updated; handy if your advertising has provided you so many clients that you haven’t got the time to do it yourself.

A custom blog creation company will provide the correct plugins for use with social network websites; this will increase your visibility, which is the name of the game. Bear in mind that your blog is not a one-off; it has to be added to constantly. When you hire a custom blog creation company make sure that they have experience.

Quantity is as important as quality. The custom blog creation company you hire must be willing to update your blog on a regular basis with information that is relevant and of a high quality. After all this method is your way forward; the entrance to a world of targeted, high quality traffic.

Regularly updated blogs are seen as new and fresh content by search engine spiders so it is important that the service you hire for your custom blog creation is professional and dedicated to you and your business. It isn’t an expensive business and it’s well worth the investment to ensure you get the 14 best results for your business.

What Is Mobile Website Design?

Although we live in a world that is technically mobile, website design has traditionally been used just for desktop and land line web services. Now, with the increase in use of Smartphones, there are more and more companies that are starting to provide a mobile website design service, optimized for use on mobile web browsers.

Using Mobile Website Design
Mobile technology is used everywhere; QR codes are now being used to make life easier. It’s a simple method that employs the use of a picture and a barcode – using an application on the Smartphone; you can scan in the QR code and get taken to the company website immediately. It’s an attractive and easy way of promoting your business and driving traffic. This is where mobile website design technology comes in.

How To Do It?
The most foolproof method is to hire a mobile website design expert. They know how to get round the difficult task of being able to transfer a website designed for desktop over to mobile, without losing any data or quality.

What Mobile Website Design Agencies Do
They are experts in designing websites specifically for the mobile platform, using 5 pointers:

Speed – With mobiles this is the most important point. Mobile speed is generally slower than traditional so this must be considered in mobile website design.

Navigation – This is completely different on a mobile due to the restrictions in space and speed.

Less Text Entry – As with navigation, mobile browser text entry has to be reduced.

Operating Systems – Each mobile operating system is different; some use touch screen some don’t; and some use a combination. Mobile website design companies have to consider how this affects performance and factor it in.

Native Functions – All mobile include native functions and these can react with a mobile web browser. This must be taken into account by a mobile website design company.

Can Mobile Website Design Help My Business?
Mobile website design is the way forward with internet access predicted to increase by 40% in the next 5 years. If your business can’t be taken onto a mobile platform you will potentially lose out on a lot of new customers.

Promote Your Business Using a Press Release Service

Press releases are one of the more traditional ways to promote a business. Consider hiring a press release serviceto help you write and distribute the articles, in a timely fashion and to the right places.

These are a highly effective method of getting your name out there and of advertising your business. It’s not easy and it can be time-consuming. Using a press release service will ensure that your articles are professional, to the point and grab the reader’s attention. They will make sure the correct keywords are used and are placed correctly for the search engines to pick up on.

The search engines are responsible for ranking your business; the higher the ranking the more likely people are to see your website and visit it. That’s why it’s important to use a press release service, rather than agonizing over the job yourself. They are highly skilled at providing you a top quality service which will generate the results you require.

Press release services are not cheap but using the right one will ensure that your return is well worth the cost. You can use free sites but you have to write your own articles and they are not nearly as effective at getting your business recognized. You can also use PR Submission services but these charge per submission and are not a cost effective method.

Press releases are suitable for all types of business, large or small. Even if you are looking for traffic to your social networking business site or your blog, using a press release service will do the trick. As well as targeted traffic, a press release will also be seen by the media, giving you valuable free coverage, especially if you get a mention in a prominent publication.

Take a look at the social networking sites; Facebook and Twitter are two of the biggest and they wouldn’t be where they are today with media coverage. Getting your name in Google News is the result you want; if you can do this you can take your business just about anywhere so hire a press release service to get you there.

Cut Cost, Increase Profit with Small Business SEO Services

To be successful with an internet business it is essential that you use SEO techniques. This is especially true of the small business, even those with limited budgets. Using small business SEO methods will ensure that your website receives maximum exposure with the minimum amount of fuss and cost.

Small business owners will want to look around and get the best deal for their money. Small business SEO techniques are neither quick nor are you paying for a one-off service. It is an ongoing method of ensuring that you get the best return on a regular basis. There are plenty of firms who offer small business SEO packages these days at an affordable price.

Small Business SEO Strategies:
1) Original Content: Search engines rank better on original and new content that is relevant to the business. A small business SEO provider will make sure your website is optimized with at least 10-20 pages of relevant content, all of which are highly relevant and don’t contain repeated or filler content.
2) Keywords: Keywords and the use of them is the single most important part of small business SEO. Selection of the right keywords and their placement is vital if you want to achieve top results and high rankings. Depending on your business and its location, you will either use Local or Global SEO practices in order to reach the intended targets.
3) Quality Traffic: You want traffic to your website but it has to be quality, not quantity. A small business SEO consultant will ensure that you only receive traffic that is liable to purchase your product or service. It’s better to have 5 quality visitors than 50 passers-by. Making sure your content is relevant and up to date is the best way of ensuring the right visitors.
4) Link Building Services: All online business needs to carry out link-building – it’s the only proven way to get traffic flowing. For the small business, an SEO consultant will employ different practices, as opposed to a large business. He will use local services rather than global to ensure that your website reaches its target audience.

Promote Your Business with Affordable SEO Methods

One of the most important parts of any business is website promotion. Do it right and your business will take off; do it wrong and it’s likely to come crashing down. You can do it yourself but is best to hire a professional for the job. It doesn’t need to cost the earth either; there are plenty of affordable SEOservices that you can use.

By affordable, we mean a service that is competitively priced, dedicated to your needs and provides the required results. Many businesses refuse to use these services but, in today’s cut-throat business world, only the best advertised businesses will be successful. Finding an affordable SEO consultant will pay its own dividends and is well worth the initial cost.

A badly designed website will cost you your ranking on the search engines, your business and your reputation. When you think about hiring a consultant to help you, think of the tax incentives you may be entitled to, and the reductions in overheads and labor. Take these off of the cost and you’ve got your affordable SEO service.

Things to Know About SEO Services
1) Out of the 85% of people who use search engines, 75% don’t get any further than page 1 of the results.
2) There are over 100 million websites, each of which wants to be at the top of the list.
3) Online businesses are growing at around 20 – 25% per year – visibility is of the utmost importance if you want to succeed.

Using an affordable SEO service will ensure that your website receives the correct ranking on the search engines for the most visibility and the best exposure.

How much traffic you receive will depend entirely on how your SEO consultant works. If he uses underhand techniques, your website is liable to be banned. Most affordable SEO services will need at least 4 or 5 months to start generating any significant results. If they tell you they can do it within a week or even overnight then don’t waste your money. Hiring a company that is experienced and ethical will ensure, not just a worthwhile return but that you will get an affordable SEO service.

Stretch Your Budget Further With Local Internet Marketing

For the small business, understanding how to carry out effective marketing is a minefield. Local internet marketing should be your starting point- ensuring that your name reaches people in your locality through the internet. Done correctly, it’s the best way to ensure success for your business, bringing you the right customers at the right time.

Local internet marketing provides for a much more impressive ROI than any other method. While there are some businesses that prefer to use the more traditional methods of advertising, they are finding that it’s not as effective anymore. It can also work out extremely expensive.

Best Way to Carry Out Local Internet Marketing
Before you come up with your strategy, think about the effect local internet marketing will have on your business – can you handle the possible explosion in customer numbers and still provide a good service? Strategy is important in any form of internet marketing, but particularly for the local approach.

Choosing how your implement your local internet marketingstrategy is vital for success; traditional SEO methods are highly successful at getting your business rated on page 1 of the search engine results. If you can reach the top 3 then your business will be an unqualified success.

Online directories are a very important part of local internet marketing. Take Google+ Local, for example. Businesses listed in this directory will be shown at the top of the search listings, with a map marking their location and address. Treat your listing as a miniature version of your own website.
Video marketing is fast becoming one of the most successful forms of local internet marketing. People prefer to see what they are getting rather than reading about it. Provided the video is clear, concise and looks professional, it will work.

You can spend as much money and time as you like on your local internet marketing campaign but it will be wasted if the most important tool you own is not right. Every link leads back to your website – if it doesn’t look good, it simply won’t matter what you do. Potential customers want to see a professional website that is easy to navigate and inspires confidence. If it doesn’t, they’ll leave and that’s another sale lost.

Be Seen – Use a Directory Submission Service

There are many different forms of online marketing but one of the best is directory submission. In today’s touch business virtually all websites have got their URL in at least one, if not more, directories making sure that they are seen by the search engines.

Directory Submission Explained
Think of a web directory as a kind of telephone book; instead of phone numbers it’s full of websites. There are hundreds of these directories on the internet and picking the right ones is essential for maximum exposure. You submit your URL to your chosen site/s; they categorize it under the relevant heading. Users can look through these directories and select your website by clicking the URL, which takes them to your site. Directory submissions can result in increased traffic to your site. If you use the service of a directory submission service you will get better results as your links will be created correctly.

What is a Directory Submission Service?
There are 2 types of directory submission service – manual and automated. Manual are the best because your URL will only be submitted to quality directories whereas automated ones will submit to several but there’s no quality control. Manual service providers will always make sure that your URL is filed under the correct categories and they also make sure the title is relevant and SEO friendly and that the best keywords have been used. Choosing manual directory submission ensures that only a few, top quality directories will list your website. Using an automated service can result in you being blacklisted and classed as a spammer for submitting your URL to too many places. To make sure that your website receives the right kind of exposure, always go for a manual service. It’s also the cheaper option of the 2.

Using a manual directory submission service ensures that search engines will index your website correctly through the use of search engine spiders. This method ensures that your website is seen by as many people as possible as it will appear in search results; this results in increased traffic to your website which, in turn, could result in increased profit.

First Page Placement on Google: Two Routes To The Top

When you’re shooting for the elusive first page placement on Google, you have two simple choices: the overnight-celebrity option or the long-grind option.

Sure, Baby, I can make you an Overnight Celebrity
If you want the glamour and sparkling lights of topranked placement now and you’re willing to spend to get it, pay-per-click marketing is the option for you. Pay-per-click, or PPC, marketing is what creates those “Sponsored Links” at the top and sides of nearly every search.

The advantages of PPC are simple but powerful:

  • you don’t pay anything unless someone clicks on your Sponsored Link.
  • everyone who clicks on your Sponsored Link goes straight to your landing page, where you have the chance to turn them from a surfer into a customer.
  • the sponsored links start appearing the moment you’ve finished setting up the campaign, so there’s no delay; your customers arrive minutes after you’re done.

On the other hand:

  • Compared to a mature SEO campaign, the cost of PPC visitors is obscenely high.
  • If you don’t do your keyword research carefully, you can end up paying for a lot of visitors who are looking for information rather than a product or service to buy.
  • When you stop paying for PPC, it stops working instantly, too — there’s no ‘residuals’.

The Long Grind
The other option for first page placement is straight up organic SEO — doing everything you can to make your website look good to Google. This is a huge field and it takes an SEO company to do the job well.

If you think you might like SEO, it’s probably because:

  • SEO, once it’s matured, is extremely efficient money-wise, almost to the point of generating free traffic.
  • Visitors that come from a well-designed SEO campaign almost always arrive with the intent of buying what you’re offering.
  • Once you start getting traffic from SEO, you’ll keep getting traffic from it for quite a while, even if you stop paying for it for a while.

On the other hand:

  • SEO takes a long time to mature — six to twelve months is normal, and double that in particularly competitive markets — and until it matures, it can feel like you’re just throwing money down a hole.
  • Because of that, you can’t be guaranteed results when you pay for SEO; the best you can be guaranteed is that your website will move upward in the search rankings, which is not nearly the same thing.

PPC Management And The Power of Shoestrings and Bootstraps

PPC management is a service offered by many SEO companies — it’s the service of taking your pay-per-click marketing campaign under their wing and nursing it to health. Or just creating it from scratch if you don’t already have one; the point is, they manage the campaigns and make sure that they’re profitable.

Why is this important? Because for a great many entrepreneurs, ‘profitable’ is a line that’s hard to get across — it’s not that hard to make money, but it’s pretty tough to make more money than you had to spend in order to make the money in the first place. PPC management is the art of, forgiving the mixed metaphor, pulling your shoestring budget up by it’s own bootstraps.

Here’s how it works: you have a product with a profit margin. Let’s say you sell widgets for $8 at a cost of $3 per widget and a monthly cost of $5000 for rent and other expenses. Obviously, you need to sell a thousand widgets to break even. But in order to sell widgets, you need to advertise, and that takes money.

If you’re advertising online, you have two basic options: Search Engine Optimization (SEO), or Pay-Per-Click (PPC). SEO is amazing stuff, capable of driving huge quantities of traffic to your site for almost no money, but even the most affordable SEO services take months to build that traffic up to an appreciable amount.

PPC on the other hand gets your traffic today, but it costs significantly more money (on the vicinity of 16x as much per customer) as SEO. But let’s do the math. Let’s say you have to spend $.04 to get a single visit to your website from PPC. Then let’s say that, on average, only 1 in 25 visitors to your website actually buys a widget — that means your total cost-per-sale is $1 per widget.

That means that your profit per widget has just dropped from $5/widget to $4/widget, meaning you need to sell 1,250 widgets in order to break even. The question then becomes: can PPC help you sell 1,250 widgets in a month?

The answer is yes, of course it can, that’s why it works. You’ll need to sit down and talk to your PPC management company about the exact numbers in each scenario, of course, but it’s well within the power of a solid PPC campaign to drive a thousand visitors to your website every day (assuming you’ve done your homework and a decently-sized audience for your product actually exists) — and you only need, on average, 1041 to break even.

Is it extremely efficient? No — but when you’re working with shoestrings and bootstraps, the question is simply will it work? And for most businesses, the answer is yes — PPC management works.