1-866-930-0367


mobile websites

Are you reaching out to the needs of your on-the-go mobile users? Visibility is not only done through computers or laptops but through mobile devices too! It is important to acknowledge who is viewing your site along with these tips to help guide you through a proper mobile website layout.

Keep it simple:

Primarily, when setting up a layout, you must determine the content you will be including. It is important to target and make clear your key pieces of information, given the restricted amount of screen space available. Be cautions to include information your viewers may be looking for. Such as “contact” information.

Plan your layout:

Keep in mind that mobile devices will load web pages slower than usual web pages. Insuring that your viewers don’t get frustrated and leave your site, it is important to keep your pages to a minimum so your site will load faster.  This also reflects back to keeping it simple.

Coordinate your standard site to your mobile site:

Yes your mobile site will be more simplified; however you want to distribute and incorporate equal branding elements. Remember, having a mobile website layout doesn’t only make it easy for mobile user’s navigation, but also reflecting and promoting your brand essence. Also, for traditional users it is important to keep them familiar with your company, your designs, your colors etc.

Avoid Flash or Java:

Apple products do not support Flash. Because iPhones hold about 30% of smart-phones, a large amount of viewers are automatically excluded. In other notice, several phones don’t support Java. If they do, this can conclude to a longer loading time. Save this for your standard site.

Reduce the Amount of Text Entry Necessary

When probable, resort to dropdown menus and checklists for data entry. More than few have difficulties typing on touch screen or smaller keyboards. Avoiding the most amount of text within reasons, helps increase trouble-free experiences.

Targeted Email Marketing Tactics: The ‘X’-part E-course

A lot of people have difficulty trying to get more people on their marketing opt-in list, but that doesn’t mean that there aren’t ways and means. Lesson number one is always to offer something. Give your potential clients a reward, something that gives them a reason to sign up to you. Why? Simply, because adding your details for a company is nothing short of a pain in the backside if there’s nothing in it for you! All you really need to do is to ask yourself whether you would sign up yourself. If the answer is currently no, then you have some work to do.

For many people, finding the time to change the way you look at your email marketing efforts is somewhat tricky. There’s enough work on for most people already, without having to spend the time to find more! That’s why as lot of people look towards SEO companies to run a Targeted Email Marketing campaign on their behalf. This takes the work away from you, but it also ensures that you have someone who fully understands the importance of email marketing.

However, a lot of people want to maintain control of their marketing list. After all, you know your business, and therefore your customers better than anyone, so it should be you who deals with this side of the business. With this in mind, you need to ramp up your understanding of Email Marketing to ensure that you get the most out of your list, and to make sure that your list is big enough! How do you do this? One of the best ways is to take an E-course in Email Marketing – this is information delivered to you by way of several emails over a short period of time. Each topic relating to email marketing will be covered in individual emails which will really allow you to get to grips with how to tempt your potential clients into leaving their details with you.

Key to finding a good E-course is of course finding a good and Affordable SEO Company who can put you through the course. Once you are up and running on your course, you will soon find that operating an email marketing campaign was easier than you had ever thought possible!

B.L.O.G.

Better Listings On Google

Blog creation is not all just for entertainment but for business matter as well. Here’s how it works. Blogs, no matter what the business may be, can increase your visibility on search engines; if done right. The way Google ranks companies is by initiative. If there are continuous blog postings, or links in regards to the same matter of business you’re dealing with, then Google will pick up on your main keyword phrases and keep you in mind when those specific keywords are typed into a query. Blogs help small business gain top page placements on Google. You have to remember, that search engine optimization, also known as SEO, takes great partnership with blogs. Because you are sharing productive content about subjects associated with your organization, you receive these higher rankings above those who don’t take the time to do so.

Here are some options to begin blogging:

Blogger

The grandfather of blogging started off with Blogger. Blogger is a easy, quick site for begging bloggers. Blogger is also owned by Google. In other words your content will be set live on the server.

Tumblr

Tumblr & Posterous are very similar. They both are “Twitter-like” and break the posts into specific categories. These categories can be divided into photos, quotes, music and more. This is a great way to keep a live stream going. Tumblr is known to be an effective place to create a community around your findings and sharing your new ideas.

WordPress

As one of the most popular blog platforms today WordPress is free and easy to customize. WordPress is available for everyone and anyone to begin right away. WordPress is also known as a hosting service, so do not be confused. WordPress is supported by a volunteered community who work very hard to improve the platform every day.

Trick or Treat?

Search engine optimization is now an essential part of any business’ marketing strategy.

Many internet marketing companies will either trick or treat you! When choosing a specific SEO marketing company, one must abide by these 5 steps:

  1. Choosing who you trust is not an easy matter. Who you rely on as your SEO partner is the same process and shouldn’t be rushed into. Become more familiar with search engine optimization as much as possible before you decide whom to sign with. When done properly a reliable relationship should be formed.
  1. Most salesmen will promise you that they can fulfill top results of major search engines. They promise you top rankings, but do they have top rankings? Also, ask if the SEO company has a proven record of success.
  2. Be cautious to verify references. Realizing whether or not the SEO firm actually has improved their clients’ rankings is extremely essential. Take time to review testimonials about the company.
  3. What can they offer you? Do they have any guaranties? Well rounded marketing companies will not only target search engine optimization campaigns but PPC Management, social media options as well as much more. Giving you these options and references towards what will benefit you most is what you fundamentally need. This becomes a very fine line with trust. Trust is always a tricky matter, however in the long run the marketing company needs to be on the same team as you and offer you strategies best fit for your company.
  4. Does the consultant elaborate what they are actually doing? Do they discuss why they’re doing it? In other words are they just suggesting to already trust them? This method should set off some sort of trigger. Of course you won’t need every tad bit of information how to micromanage your campaign although, your SEO process should be able to either be viewed in some sort of a client area or be explained properly. Especially in the beginning process, the consultant should discuss with you their recommendations and why they feel this is the best method for you.

The influence of proper Search Engine Optimization has the potential to sky-rocket your sales or hurt the recognition of your brand. This visibility and credibility towards potential customers if not done well, can be damaging to your company. With the vast amount of SEO and marketing companies available please take the time to do your research and be aware of any red flags.

Big Corporate vs. Small Business SEO: Money Changes Everything

There’s no doubt that SEO works wonders for large companies. You only have to type in some big broad brash search terms into Google to find that out. Type in the most popular toy into a search engine today, and you can guarantee that you are going to return some results from some of the biggest stores in the world. Of course, many of these companies have a head start – Google already know they are important, so give them credence even before their multi-million dollar SEO campaign has begun.

We know that these huge companies spend huge amounts of money on their SEO, and this of course means that it can be impossible to compete at times, but that doesn’t mean there’s no place for Small Business SEO. If you enlist the help of an SEO company you don’t have to have a huge budget to make a difference to the way your business operates. A few small changes to the structure of your page can often have huge results, and that’s before you even consider the possible effects of viral campaigns, ethical link building efforts and some fresh and relevant content on your blog site.

Smaller companies often choose to focus on Local Internet Marketing because they feel that they have a better chance of competing, and this is often the case. While the major corporations are likely to dominate the search listings for big national phrases, if someone is searching for a product in their local area, they are just as likely to want to go to a smaller store, which means Google is just as likely to want them to find a local store through their search. The important thing is to make sure that it is your store that is found!
A lot of large businesses are juggernauts, and there’s no stopping them, but as a small business, you don’t have to stop them to find success. A good SEO agency will find areas of the market that you can improve in through Organic SEO techniques, and will implement these to help you to become a stronger and more financially viable company. It doesn’t mean that you are going to be playing with the big boys, but increasing profits and traffic should be eminently possible.

How Google Places Is Changing Local Internet Marketing

It is quite incredible to think that these days there are around three billion local searches made on the internet every single month. This clearly means that if you are a company looking to make inroads into a local market, you absolutely have to have a focus on Local Internet Marketing. Of course, three billion searches are spread all around the world, but when you consider that there are only around 6 billion people in the whole world. This gives you some idea of just how many people are making local searches!

The great news about local searches is that you don’t have to spend a fortune to make sure you have a good presence when people are searching locally. The first thing you need to do is to look at your Google places profile.

This is a simple profile which can be accessed by signing your business into Google, and it only requires basic information. The key here is to make sure that the information you add to your profile matches the information that you may have on other directory sites. Synergy in this respect is going to do an awful lot for you in local search results. This consistency is going to be very helpful to you, so don’t just restrict it to copy. You can also make sure that you have the same images available on your multiple place pages, and you should also think about linking as many of these place pages together as possible. As well as where you are and how things look, make sure you force home your branding on all of your place pages too. You should also make sure that you fill out all of the required information too – even if it’s not compulsory. A belt and braces approach can never hurt.

Finally, you have to share the information, for a variety of reasons. People may already be aware of you, but you want those people liking you on Facebook, +1’s on Google aren’t going to hurt either, and some reviews are going to make a huge difference to the way you rank.
If you’re after First Page Placement in local search results and you don’t think you have the time to work at this yourself, find a great Organic SEO company to do it for you.

What you need is what we have!

Optimizing a website for top search engine results takes time and strategy.

A statement from a doctor towards your health is far more trust worthy than your friends opinion right? Why is that? Because the Doctor has a degree and profession in health care. Same goes for Internet marketing. You can’t have your friend tell you how to market your company nor attempt to do it! That’s why there are professionals to take over the hassle for you! Search Engine optimization or any type of internet marketing campaign needs the statement and expertise from a professional! Elite Marketing Solutions; free of charge, offers you a chance to speak with one of many Senior Web Analysts. These professionals will go over the type of work you and your company may need to expand your visibility successfully.

Four main topics to review:

Keyword phrases: Which keyword terms your company will be first page placed?

Your competition: Who is ranking above you and why?

Exposure & Location: What areas would you like to provide your type of service to?

What are you online marketing goals? Recommended strategies to achieve those goals!

What is the importance?

  • Keywords target inquires related to your business.
  • Learn techniques to surpass your competitors; BE the competition!
  • Are you providing your service nationwide? Or local? Different methods are taken towards both.
  • Knowing what you need is important to accomplish what you want!

With the knowledge and advice from an expert here at Elite Marketing Solutions, there is no stopping you to achieve your branding, visibility and exposure triumph! Call now and set up a date to have a free website review.

 

KEYWORDS

What are keywords, first of all?

Keywords are a specific term/phrase/word you would like to target to gain branding, visibility and exposure.

Some options to take into consideration while constructing keyword phrases would be:

  • the type of business you are proving
  • the city your business will take place in
  • your targeted audience

While the length of your chosen keywords will vary, we will recommend a few suggestions about keyword length:

  • 0-5 character keywords more often reflect to be too short for advertisers to gain any meaning. In other words, these short keywords don’t create significant impressions, clicks, or conversions for the majority of advertisers.
  • 6-10 character keywords produce a higher number of impressions than0-5 keyword characters. Although, they fail to generate a proportional amount of conversions and clicks. Searches of this character length do have feedback; in spite of this, they still are not persuaded enough to actually ‘click’ and renovate onto the paid search advertisements or PPC management.
  • 11-20 character keywords will virtually turn into 60% of all impressions and clicks. Also including 21-25 character keywords bringing us to 80% call conversions.
  • 26-40 character keywords create fewer impressions. Initially, 11-20 character keywords signify 62 percent of clicks whereas, 26-35 character keywords reflected a 6% of clicks
  • The impact, click and conversion volume with +40 character keywords come out to be very minimal. The efficiency on these keywords outcome to very low results

Mobile Website Design: The Killer App

Millions of people around the world are addicted to apps. Around the office, every time a sweet new app is discovered, it spreads like wildfire through the personnel. And we can’t count the number of times that a owner who was visiting for some small business SEO reason or other lamented the fact that it’s not really reasonable to create an app just for his business.

“But wait,” we tell him, “that’s not the case! We can create an app for your business…kinda!”

Generally, small business apps are kind of…silly…all things considered. But there’s one thing that every small business interested in creating a mobile presence for themselves can easily do: get a mobile website designed for their business. A mobile website is essentially a stripped-down version of your current website built with a few rules in mind.

It has to load fast.
People on mobile devices have bandwidth limitations, and they’re not any more patient than people on desktops — if your mobile site takes more than two seconds to load, you’ve lost them.

It has to do what they want, up front, with no bull.
Imagine climbing a set of stairs with a five year old prancing around your feet, a bag of groceries in your arms, trying to navigate a website with one thumb while you hold your iPhone in the fingers of that hand. Consider that normal for mobile browsers, and let them instantly assess your site and do what they want to do with that one thumb while they use half of their attention to avoid the five year old.

It has to link to, but not itself contain, more information and other relevant actions.
For those mobile browsers that need more than just a call to action — say, the ones that are on a three-hour bus ride and want to learn about your company along the way — all of your mobile pages should link (through footers to keep the links out of the way) to the same kinds of informational pages that your normal website does — Services, Solutions, and so on.

By putting together a proper mobile website like this, you can “mobilify” your business — it’s the closes thing that most of us will ever get to having our own killer app.

Easy Content Strategies

Trust us when we say less is more. Blog creations are a big fan of this “less is more” statement. It was studied that people are more likely to take more interest in reading content within a 100 to 200 word-span rather than anything longer.

When it comes to larger ideas you wish to expand on, try working on a brand you can easily market to build a value long term.

Gaining visibility with proper content

  • Don’t solely aim for Google’s first page placements as your route to market. Coordinate across different directories – social, website and off page.
  • Take into consideration your timing. Just as hours of the day affect email rate along with social sharing, so does content publishing. Arrange accordingly for maximum results.
  • When planning content, also consider:
  • Growth in audience
  • Engagement and improvement
  • How you create revenue
  • Acknowledge your targeted audience. The more you know about your customers the more you are able to address a specific tone to use and how to write for their understandings.
  • Understand your customer’s wants. Different People have different needs. Segment your customers and provide them the results they wish to see.
  • Be creative with your content. Search engines despise the same repetitive writings. Strategize your content for every channel, so they deliver the same catch but with different pitches.
  • Easily forgotten, yet extremely important is your content flow. Make sure what you are saying is understandable and flows well.