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Custom Blog Creation as a means to pull in traffic



We’ve spoken recently about how companies can use blogs to pull in traffic, and to help the business rank higher on search engines too. But why is custom blog creation so effective, and how exactly does it lead to more traffic for your website?

There are many reasons why blogs have such a powerful magnetism for traffic, though the most general reasons that they work so well are pretty simple to explain. The first way is a well known rule in sales, and basically means the more people you approach to make a sale, the more sales you’ll make. It’s true that you’ll have more rejection too, since the rate of rejection is higher than success, but all you need to care about is those successes slowly racking up. And this is a little bit like how blogging works.

If you run a busy website and over a 3 or 4 year period you write 500 blog posts, you can guarantee that not one of your customers of viewers is going to read every single one of them. In fact most of them will go totally ignored, in fact your customers might not even check your blog. However your blog posts will still come up on Google, and the more you have, the more chances you have that someone searching on your subject will arrive on your page.

If they do, and appreciate your content then you have a new potential customer, if not, you still get a spike in your traffic coming in to your website, and this is good. The more consistent traffic your site pulls in, the higher it will list on search results, thus bringing in more traffic, and so on.

The reason all of this happens over a blog is to separate it from the main, more specific pages of your website. If all of your blog ramblings were on one page then few viewers would stay for long to look around.

New features of responsive web design to look out for



With the growth of the mobile web we’ve seen fascinating new way of extra responsive web design cropping up, and they’re changing the way we browse the web in a beautiful way. Recent developments are beginning to make the way we browse the web more effective, more responsive, and more beautiful.

It seems like every day some new revolution is making the news, but here are our favourite recent developments in responsive web design, you’ve probably seen some of them already, but might not know much about them.

– Ghost buttons
Ghost buttons are small transparent icons that take replace the buttons you’re more familiar with clicking on. Traditional button icons which you use to move from page to page, or make selections were very solid, and seemed fixed in place. Ghost buttons seem like a layer above the content below, and can blend seamlessly with the background, giving design the foreground, while functionality becomes more discrete.

– Hidden Menus
Very popular now for shopping sites, especially in the fashion industry, but by now popular in pretty much any industry, hidden menus. Again menus were traditionally more solid, now menus can slide or fade in and out of view as you navigate the page. This is great for a few reasons, firstly it allows for far more ease when browsing, not needing to return to a fixed menu, now it comes with you.

Also because the menu hides when you’re not using it, the whole page space can be dedicated to the content, far more focussed. Focus is a trend in design more generally too and is changing the colour of the internet.

– Colour
When the internet was new, it was “cool” to be flashy. Bright colours, text, elaborate font, and a general lack of taste were “in”. Design has recently got much classier though, and more gentle tonal colours help the user to focus on the content, and not the page it’s on.

How Mobile Website Design is Changing Everything

 

When the mobile web was first released it was a good half-decade or so behind the progress of desktop browsers. Over the past decade in particular though this gap has steadily been drawing to a close. In the past couple of years though something happened, the mobile web overtook the desktop, as more people were browsing on the go than at home. As this happened, the need for mobile website design became more important than ever.

There are a number of reasons for this including new generations of smartphones making the technology possible, as well as cultural phenomenon like social media making browsing on the go commonplace, especially for the younger generation.

– significance of mobile traffic

As we’ve said mobile browsing has overtaken the desktop, but even more significantly – shopping is moving more and more in the direction of mobile users. What this means is that the way people spend money is changing, and that means that having a mobile website might be the difference between healthy or unhealthy revenue from your website.

This paradigm shift has been massive, and the response from web developers has been powerful. We’ve seen a real rapid response to mobile design, and the way it’s transforming the internet is profound.

– need for responsive design

The first important thing to make clear is what responsive design is. Basically because of the variety of devices now used with such range of screen sizes, it can be complicated for the code for web page to know how to display. This is why when browsing on your mobile you sometimes find that websites don’t display properly, or at all.

This means that the website isn’t responsive to your device, and you’ll have to look elsewhere. If you’re the business however, that’s a customer lost. Websites can now be custom built to work for any mobile device, tablet, laptop as well as your trusty old household desktop.

 

Why First Page Placement IS achievable

 

It seems like finding a web page from your site on the first page of Google is a little like winning the lottery, however this is far from the case. First off winning the lottery comes by chance, achieving first page placement takes skill, hard work, and innovative ideas.

– The best content

First of all in whatever your industry is, you need to compete with the best, and you need to be better than them. However with recent development in Google the way this is worked out is fairer than ever, and even small websites can get on the first page with the right approach.

First of all you need to do your research. Look around at what your nearest competition, or the competition you aspire to, and see what they’re doing that you’re not. Once you have a good idea on what’s on offer it’s your turn to make something even better.

Check out the skyscraper theory, it tells us that nobody ever searches the second highest building (or at least far fewer than who search for the top). For this reason you need to do everything the competition does, and more. The reason this isn’t such a mountain as it sounds is that you can use others for inspiration.

– Solid keyword research

Next you need an expert to help you with high level keyword research. By tapping into more elegant keywords than your competition, and by differentiating your keywords you can really pick up steam, increase traffic, and climb the search engine result pages in no time.

– Take advantage of your locality

Finally take a shortcut to the top by using your locality to target your main audience – your locals.

By placing the name of the town of your business in conjunction with your keywords you can guarantee at least local searches bring your web pages right to the top of the rank. Once you have these pages in place your traffic will grow organically, and you’ll soon see a snowball effect start to grow your traffic from over unexpected angles.

What makes blog posting unique – as a way to pull in traffic

 

You’ll no doubt have heard about the fantastic response that many websites get from blogging, and the attention that blogs draw from users and consumers alike. Blog posting in some cases might not seem relevant to your company, however studies have shown that even the less likely industries can benefit from setting up a blog as a part of your site.

What is blogging?

So first of all, what is blogging? Well blogging describes web posts made which are usually a little shorter than full articles. Blog posts might just be outlining a single thought, or a few comments on a certain topic. But what sets this apart from normal posts on your website?

Well a big part of what makes blogging unique is that it allows much more detail to be made, but which is separate from the main article so that only the particular users who find that post of interest need to read them.

Your main site will have several or more pages of essential information for your customers and users. These pages will receive high volumes of traffic since they will usually remain fixed for weeks, months, or years. Let’s give an example.

If your website is all about how to cut hair, and you have 12 pages which go into real detail about how to cut a particular style. Now there are plenty of offshoots to this topic which many viewers might want to know about, however none apply to all.

For this reason you might direct your viewers to your blog which may feature short articles about what equipment to use, where to find the equipment and so on. It’s true that this info could be put on the main page, but you’ll find that this might mean that your pages go on forever, making them a pain to read for your users who now must rummage through tonnes of info to find the bits relevant to them.

 

How it helps your website

In addition to giving you a place to store extra info for your customers, there is one other big advantage to blogging for your website.

By having a consistent flow of content to your website you will benefit from higher placement on Google. The more active your website seems, the more it will be prioritised by google, and the more traffic you’ll receive. It will also allow you to reach out to different types of customer, widening your reach.

 

The most effective and affordable small business SEO tricks

 

If you’re considering making the investment in an SEO specialist to help to bring your online business up to scratch then it’s handy to know what you’ll get in return for your investment.

There are plenty of different packages out there offered by different firms, and many will give you a unique quote specifically for your business’ needs. Here are some of the main basic small business SEO techniques which most websites can benefit from though.

– be design savvy

One of the biggest turn offs for visitors to your website is a poor or over complicated website design. If your site is packed with menus on every margin, pop ups for joining newsletters, and bright colours everywhere then your user will quickly get fed up.

The best way to keep your user happy is with a clean, simple, easy to navigate website. Try to do away with unnecessary multimedia, especially anything that is on auto play.

– design for mobile

In the past few years web browsing on a desktop device has been overtaken by mobile browsing for the first time. This is certainly one of the major trends of the decade, and the importance of browsing and shopping online is only likely to move more in this direction.

Designing your website so that it can be viewed across devices with different screen sizes is called responsive design, and it’s so important today because users browse with different mobile phones, tablet devices, as well as traditional desktop screens. Missing responsive design means missing big chunks of your possible audience.

– long-tail keywords

The traditional tactic for using keywords involved trying to monopolise on the most popular keywords for your industry, today though things are a little more subtle. By researching longer, more specific key phrases you can bottleneck the most relevant searchers toward your individual pages.

– quality backlinks

Finally your web developer will work on building long-term high quality Backlinks with websites which will in time become your partners if things work well. The way this works is that if your business fixes bicycles, you will link relevant pages of your site to bike providers and so on, extending the usefulness of your site for your customers, through other websites.

Are you missing out on Local Internet Marketing?

 

Another big way that companies are taking strides forward in SEO for their online business is by taking advantage of local internet marketing. There are a range of ways you can use your local area to to boost traffic, and increase your rate of return of traffic converted to customers.

Who should use local internet marketing?
The relevance of attaching your local area to your web strategy has become more and more useful over the years. For some companies which sell from the website it can simply be a case of improving trust, having accountability, and customers preference for using local suppliers and so on.

For other businesses using local internet marketing is even more important, and this applies to none more than businesses which trade in store. Any type of business which is based in a retail premises, including businesses like restaurants are the prime candidate for making big gains by using local internet marketing.

What difference can it make?
In today’s culture if somebody wants something, whether it’s a shirt or a cheese burger, he’s sure to have plenty of choice in most local areas. He or she will often pull the mobile from the pocket, perform a quick search, and instantly he’ll see all the competition nearby with the option of GPS navigation to his or her chosen location. By utilising local area marketing you’ll become a competitor in this respect, and will begin to attract a new type of customer.

Ways of implementing local internet marketing:

– local keywords
Though it might be hard to compete with the main keywords that define your industry, by piggybacking the name of the city or town you’re based in in your keyword strategy you can pull in more traffic, and the right traffic.

– Maps
The way search engines work is constantly changing, and google now doesn’t necessarily need a local keyword to know where you are thanks to gps. If a customer simply types florist into their browser, a local map of the businesses will often be the first thing they see.

 

Affordable SEO for your business, large or small

 

I’m often asked how the biggest, most popular websites for each industry manage their SEO differently to smaller firms who make far smaller investments. The great thing is that while it’s true that big companies have significant marketing budgets to ensure their SEO success, the techniques used don’t actually differ much from any other technique.

The main difference with SEO for big multinationals is that firstly they know the value of SEO, and are sure to spend lots of time and resources to ensure their SEO is in constant development. The only other difference is that for those few big companies who sell their products in large part because of brand name, it’s easy for them to direct consumers in since no other company uses that brand name as an SEO keyword, and this helps to pull big numbers in.

While a small electrical wholesaler might focus more on relevant keywords for the products they sell, a company like Nike can also focus simply on attracting customers with the brand name. It’s true that this is a big advantage for these companies, but it isn’t how the majority of users search, and the most affordable SEO techniques when properly applied can still help your small business to compete with the big dogs.

Firstly take advantage of keywords particular to your business. If you specialise in baking bread then it’s unlikely you’re ever going to feature that highly for a search like ‘bread’. These searches are reserved for general searches about the product, and will display the few of the biggest names in the industry.

Instead focus on long-tail keywords that apply more to your business than even the biggest names. This may look something like ‘traditional hand baked bread’ or ‘artisan bread in Central LA’. This way you serve your content (any maybe your bread) directly to those users most likely to make a purchase.

There are plenty of other ways to utilise affordable SEO techniques to get the better of your competition, but the best way to see what’s on offer is by viewing the services offered by the professionals. (Link to services)

Long-term Website SEO tips

It’s true that the best practices used for website SEO are constantly growing, evolving, and developing. For this reason it’s always going to be necessary to update your website SEO from time to time, and in fact many services will even look after this for you as part of the service. None the less this doesn’t mean that we can’t kind of gauge the direction that things are going and plan for the best long-term strategies for achieving success in advance.

Great competitive keyword research is one of the most important aspects of SEO and it’s also one of the most traditional ways of optimising for search engines. For this reason it’s a sure fire bet that good investment in keyword research and implementation is one great way to guarantee long term yields.

However the most effective keyword research will still need constant revision as the rules which govern keyword use change. Previously websites did fairy well out of monopolising the most important keywords, today though the right words need to be used in the right content if you’re going to draw in traffic in the long term.

Finally for effective long-term keyword research your business should consider if taking advantage of your local area could boost your traffic. If your website is more for drawing customers to your store or restaurant then using local area keywords could be one way of carving down your competition to stand out.


building long-term back links, which become business relationships is another main way to get great SEO results. Be sure that you direct your customer to reputable related websites so that your customers can leave even better informed, and more likely to return.

By working together with the websites you link to you can also make sure that you’re not stepping on each other’s toes, and not wasting time duplicating content across both sites.


simple design and layout is the final essential way to determine if your traffic is likely to be long-term rather than one off visitors. Your site should be simple and minimal in design, and made for clear and direct navigation. A difficult to navigate design is one sure fire way of frightening users off, and it can also be more costly.

What is Organic SEO and is it expensive?



SEO is almost a catchphrase in the modern age, and we hear it possibly a little more than we’d like to with so much web chatter devoted to the subject. If you’re a business owner who operates online and are looking for a simple explanation for exactly what you’ll be paying for by investing in Search Engine Optimisation – and how much it will cost – you’ve come to the right place

SEO describes techniques used by developers to make a website act with more magnetism toward search engine users, via the search engine. Because the search engine, especially Google, is constantly being updated and revolutionized, so are the techniques of SEO, and this is why it can often be complicated to keep up, as well as more variables plucking up making calculate costs more tricky.  

Basically though anything which makes your website adhere better to the codes set down by search engines like Google constitute organic SEO, and these range from things like avoiding common mistakes, to ticking the right boxes. The websites which the search engine deems the most appropriate fit will arrive higher in the search results whenever something is searched, meaning these sites will get far more views, and in turn business.

This describes one of the most simple ways which organic SEO techniques can make a big difference to a website. When popular search terms are fought over competitively they’re called Keywords, and knowing which keywords to have on the pages of your website takes research, and can yield powerful results.

Other simple techniques like decent, attractive, and easy to navigate website designs are important, and increasingly services like responsive design for mobile devices are becoming more and more important. One other main form which SEO takes is in link building, which we go into in detail in a later blog post.