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Basic SEO: How to Optimize Your Platform

Let’s say you’ve started a website and have no idea how to get it off of the ground. You’ve tried everything that you can possibly think of, and you can’t understand why you aren’t getting more traffic. Maybe you’ve never thought about it like this.

Preparing your website for optimization is an extremely simple procedure. Start by thinking of your website as two different layers, with the bottom layer supporting the one above it. If there are structural problems on your website, you won’t get the amount of views that you want and you’ll likely have a lack of understanding about basic website SEO.

The first, being the structural layer, is the design. Having a great design for your website will result in more of your audience wanting to revisit for the content on your website. These are the people who will see everything that you have to offer. A design doesn’t mean having a lot of vibrant colors, fancy words, or funny backgrounds. A good design will have logical placement, basic colors, and readable text. Though basic website SEO doesn’t have much to do with the actual design, it does support and uphold the content of your website.

The second layer includes the actual content that you have on your website. This is where basic website SEO comes into play. Great descriptions, titles, and strong content allow for search engines to pick your website out from the rest. Think about it as if you were trying to find your website through a search engine. What kind of subjects would you search for? Let’s say that you had a blog about cats (just pretend here). Would you just search for “cat blog”? Or would you search for something a little more specific?

These two layers go hand in hand with one another, are incredibly important to your website, and will help make basic website SEO come to you in a significantly easier way.

The Hidden Importance of Social Bookmarking

If you’ve already heard of social bookmarking, you may not fully understand why it’s a particularly useful method to invite additional traffic to your website. However, there is something vitally important about it.

Social bookmarking (which usually takes place on pages such as on Facebook and Twitter) is a marketing tool. When you bookmark a name or website into a comment or a post, you are creating a link to that site. These links that are naturally popularized by readership and interest, which can have a huge influence on the number of people who visit your page.

Though it has been around for an increasingly long time, social bookmarking is still overlooked by most online presences. The false assumption that the “old-fashioned” way of sharing articles is ineffective often stands in the way.

Social bookmarking isn’t just for backlinking. It can also be useful for keeping tabs on products or businesses that you want to share with others, or that you want to keep track of yourself. Backlinking can, however, occur when a person or business has noticed that you’ve bookmarked their page and chooses to return the favor by bookmarking yours.

The social bookmarking method is often more significant to your website if a large amount of people are already interested and you are looking to expand. That way, you have a base of customers to help spread word about your products and posts. Without that base, you won’t be able to take full advantage of the social bookmarking audience.

After reading this post, you should understand the hidden importance of social bookmarking. Whether it be a simple tag that you put on your website’s Facebook account, a retweet from someone with thousands of followers, or even if a site that has added you to their own page, the return will be well worth the effort that you put into social bookmarking.

5 Vital Keys to Small Internet Marketing

The term “Small Internet Marketing” refers to advertisements that reach an audience through websites, social media platforms, and search engines. A store’s online presence will show shoppers the products that you offer and how well those products have been received. There are a number of ways to commercialize a small business via the internet, including social media, mass e-mails, newspapers, personal content, and search engine marketing.

1.  Social Media

Social media is a great way to spread the word about your existing business, or a prospective company that you plan on creating. Facebook, Twitter, and Google+ are currently the most popular places used to share information, deals, and products. Pinterest and Instagram are also upcoming platforms.

2. Mass E-mails

If you have existing customers (or a strong base of interested buyers), sending e-mails is a useful way to share new products or vital information. Sending out e-mails is also a simple way to show your current customers that you’re still there and that you still want their business.

3. Newspapers

Newspaper companies are constantly losing readers because of their limitation to paper. As such, many companies are looking for a way to spread their horizons and introduce themselves to the online scene. These kinds of companies are usually on the lookout for other businesses interested in small internet marketing, as they are often willing to purchase an advertisement. This is your opportunity to present yourself to a larger audience.

4. Content

Make your content appealing by having a solid understanding of who your target audience is. Once you figure out what content is most sought after, keep delivering similar content or introducing sales and information surrounding that product.

5. Search Engine Marketing

Search engine marketing is usually only possible if you have extra cash in your wallet but that’s why you’re here. It is what the name implies; pay someone to advertise your business on Google, Bing, or your favorite search engine. Search engine marketing is probably the easiest route to take if you want your website to be seen.

Small internet marketing isn’t a hard thing to do, and we’re here to help.

Increasing Your SEO Traffic

Organic SEO is still a relatively new concept in the world of web pages. If you have a new website, it can sometimes be difficult and time consuming for you to work your way up on Google or other popular search engines without emptying your wallet. But what is Organic SEO?

Instead of hiring a freelancer or company to increase your traffic, Organic SEO is all about utilizing your available resources in order to make your website more easily searchable. If you choose to go organic, there are two main points that you should focus on: link building and keyword usage. These will expand the optimization of your site.

By using specific and unique keywords numerous times throughout your articles and pages, you’ll be able to naturally increase search traffic on your website. Having important keywords in the title of your article or page will also help. The repeated keywords will be recognized by search engines and, though it might take several weeks, will have an effect on your website’s placement.

Though keywords are fairly easy to include in your content, link building is a hard task to accomplish early on. In the beginning stages of a website, you won’t have enough established content to “link back” to your own writing (which increases viewership). However, it is possible to add hyperlinks to other established pages.

It is also vital that you create and share quality content that establishes a genuine interest within your audience. Valued content will result in the sharing of your website; building even more organic traffic. A great way to do this is by having well-known writers or guests create posts on your page. Eventually, you will have the ability to “link back” to your own popular articles and pages.

The benefits of choosing Organic SEO are that there are no fees or monthly payments, you’ll get a sense of self-worth when you see your site’s traffic increase (knowing that you did the work without “cheating”), and doing your own optimization will make users more prone to continue visiting your website and look at new information and posts. Organic SEO is, in majority, about the quality of your work.

Though Organic SEO takes more time than purchasing help, it establishes a more stable base audience for your page. Focus on keywords, linking, and content, and watch your website rise.

The Ropes of Proper Mobile Web Design

If you think that mobile web design is not of the upmost importance when developing a website, I should tell you that you are in for a rude awakening from a long journey of denial. Today, there are more people surfing the web from a mobile device in their hands and away from a hard line than ever. On the other hand if you agree with the fact that it is actually peaking and perhaps even displacing common website design then here we have some starting points to make sure you are on the right track:

 

Screen Size

Screens on mobile devices are not the generally accepted 15’’ or more that home computers have and their resolutions tend to be somewhat lower in pixel quantity. However, newer devices have a bigger pixel density, which actually may result in a higher definition even if it is in a smaller surface. Take this into account and develop nice websites with images and layouts that fit the intended audience’s screens.

Don’t Waste Your Audience’s Patience

Being on the run means you don’t have time to wait for long load times or to look for a button on the screen. All the information should be relevant and neatly arranged with navigation buttons that make the user feel comfortable to click around and read the website, if it is not friendly to the user you will drive him away.

Break It Up

If it is necessary, break articles into smaller parts that are easier to read and that also load faster. This way you will have your visitors compelled to keep reading and browsing your site. Also, by breaking down an article into smaller parts you promote internal linking which is beneficial for search engine rankings.

Whatever You Do

Don’t take up space or time from your visitor with unnecessary text or images. Users nowadays look for precise information regarding a subject and usually get out – don’t fight this just try to find a way to keep them interested so they come back. If you flood their screens with things they don’t want to see they’re unlikely to become avid readers of your news even if they do have an interest in the content.

 

 

 

PPC Management through Spreadsheets

Having to deal with PPC Management on a daily basis can certainly become a hassle if you don’t know how to expertly handle some form of spreadsheet software. Of course, with some basic knowledge you can track some information, but I assure you when push comes to shove you are likely to start going a little crazy. Some common spreadsheet tools, however, can make the difference between exhaustion and sanity and you will find a list of them below.

 

Formula Functions

  • Vertical Look up: If you can figure out how to use this nifty tool then you are already on the way to a better PPC management. Try to list and pack a file with how things have evolved during the past month, six months or a year. It is also useful to check for repetition of keywords within a list.
  • Concatenation functions can also come in handy when creating or better say joining two URL’s with their respective keywords together.

Software Functions

  • Find and Replace: Since different search engines utilize different formats of web addresses (or URLs) this can be certainly helpful at transforming or adapting one string of characters to the other, or even create new ones. Most Find and Replace functions can be found by pressing: Ctrl+F. Just to be clear, this is not a formula but a functionality embedded into the software.
  • Some software allow for a special formatting to appear when certain conditions are met. If you can get yours to tell you with a color scheme the evolution you’ve had in the past months then you’ll certainly analyze data faster.

Problems with Cases

You can fix and change upper and lower cases to their opposites in and within strings by using formulas as well as software functions, or they may even change if you don’t pay careful attention to what you do, so be sure to double check your string outcomes (or results) and verify that they are properly addressing the keywords and links you wish to reach.

These are but some basic skills which any true PPC manager should have… are you familiar with them?

Handling Your Press Release Service…with Wires!

When it comes down to generating exposure there is probably not a better tool for business managers than public press releases. Now, before hiring a press release service it is probably better to know what you are getting yourself into so let’s review what they are all about:

 

  • Writing: all the factors that comprise a successful publication are really too many to get to in a single article, but let’s just say that it is much more than just typing a few words on a specific subject. Press writers have a special talent to attract attention and deliver a message shortly and effectively to the media and that is just what you are looking for
  • Releasing – Wire Services: After the publication has been specially designed to convey a specific message and attract certain attention it is released into what is called “a wire”.  Every company sends their news or announcements through a wire in order to call for publishers, writers, newscasters and reporters who may be interested in finding out more and covering the story themselves.

Tricks to Getting Noticed

Probably you are wondering why someone would pay particular attention to your advertisement having so much competition since there are thousands and thousands of companies out there all battling for attention. The trick is to compel the audience by researching what people are into, what news are becoming trendy and then find a way to make your story relate to those in order to benefit from its vitality.

First Impressions Count

And when we say this we mean the first impression on a screen, so you have to make your article’s title stand out from the rest without straying away from the news you want to be associated with. It can take a while to get the hang of it in terms of creativity and appeal but it will certainly be rewarding to your traffic.

Whatever you do, remember to be careful with the angle you will exploit so that it doesn’t end up back firing, and if you are sure you have found a good opportunity try to hire a professional copywriter from a public release service in order to generate the desired effect with precision.

Making Money through Social Bookmarking

Is This Really A New Trend?

It is certain that some online trends are new to our lives, but have you ever questioned yourself if they are really new at all? Perhaps the reinvention of an old custom is the case of social bookmarking. Bookmarks used to be a very common thing for events, or reading through a book, curiously enough they weren’t something you would share but today it has become something different – so different that it can actually help you make money by impacting your website.

How It Works

On these social websites for bookmarks different people share information, products or links they have found on the internet for everyone to see. This way, each time that someone posts or shares something related to your webpage it creates a back link, which in turn ranks you higher up in search engines’ results, therefore driving more and more traffic to your website.

Making Money from It

If you have a product to sell or a service to offer, this can surely be a game changer if done correctly. Generating affiliate links can be achieved by paying attention to trends, and see what other people are bookmarking in order to determine a compelling title that will most likely interest a network of people or at least have them pay attention to you.

Make Sure You Are Doing It Right

You should, however, make sure that whichever social bookmarking site you sign up for, has enabled link following in the robot configuration, since if it isn’t enabled your search for an audience and back link building will be in vain. You may build something of an audience but it will not benefit your search engine ranking unless they post it somewhere else where this feature is enabled.

Also take into account that it is possible to pay for some sites to bookmark you, some even for a very small fee but this can help you as much as hurt you if you are not careful. Some of these sites have been banned, or carry adult content or aggressive material, which perhaps are not the best things for your business to find itself to be associated with.

Building Traffic by Integrating Social Media Presence with Blog Posting

In this day and age where online competition is so fierce, increasing your traffic is determined by many variables. Luckily some are easy to handle and that is creating links and back links to your site by promoting it on social networks and blogging. But how about linking your blog to your social network profiles? This is a way to ensure all your blog postings out there reach your potential customers while hoping they go viral along the way.

Don’t Overfeed Your Audience

But before you do, you should determine a precise strategy and manner of linking the content. If you have some idea of how each network works then you probably know that the behavior of its users varies as well and something that can be very appealing to one audience can scare away the other – let’s say for example the frequency with which you post some new article, can be very interesting and thorough in one social network while appearing to be a total spammer on the other.

Link but Don’t Duplicate

In coherence with the statements before, linking these accounts and articles may be tricky, so be sure not to end up duplicating your articles. You should also look for bugs or problems with plug-in configurations and also think about if you wish to really tie the profiles together or maybe just one-way (meaning that something which is published in network A is published on network B but not the other way around).

Seek the Help of an Expert

If you need help, you should always seek help from people with the appropriate expertise, at least for a first set up to get you going. It is also advice able that you research when and how to communicate with each particular subset of users in order not to drive them away.

Lastly, think about the consequence that a bad <a href=”http://www.eliteseomarketing.com/link_building.html“>blog posting</a> implementation could produce! It is very unlikely that a user who has stopped following or liking you will look you up again and change their status so take this into account before deciding to take matters into your own hands.

Making Your Small Business SEO Stand Out From the Crowd

If you can make your business rank high in the results of a search engine you are most likely on the way to drive a lot of customers to your store, but this is not something easy to achieve! A lot of things can be done in order to increase your audience and taking to small business SEO can really turn your business around – let alone your bank account.

 

SEO Is Also a Means of Marketing

When people are talking about SEO, usually they are relating the term of “search engine optimization” to a programming or a purely technical matter when they should actually be seeing the opportunity behind this development as another means of properly advertising and marketing your product. One of the greatest parts of investing in it is also the fact that it does not change or vary with seasons and is not restricted to events on a calendar so you can work on it once and benefit from it in the long run without needing major adjustments.

 

SEO Is Also a Process and an Art

But this is not a simple task at all, it is more like an art and it certainly is a process so it takes time. Many businesses think they can handle it themselves, and with the premise that time is money they jump into this complex world and try to save a buck by learning SEO themselves. This is not our advice at all, even if it is true that an expensive consultant could charge up to $15,000 for a search engine optimization, unsuccessfully managing it yourself could end up having a greater cost indeed. So, the key thing is you need to seek professional help to have it done.

 

Conclusion

If you look for a specialized small business SEO consultant instead of a major corporation, you will probably have a better experience since they are budget as well as results oriented – the truth is also that bigger sites require less work because they already have a large audience and a big client base while smaller businesses have to make a bigger effort to stand out from the crowd that online competition represents.