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PPC Management: It’s How Startups Start Up

Have you ever wondered what happens to a brand new website created for a brand new company in its first few months of existence? The answer is not a lot. With the best will in the world, a new site is a new site, and a new company is a new company. No one knows you, and that includes Google. You could build the most beautiful website using the best web designers known to man. You could employ Matt Cutts himself to optimise the site, but you would still have no history, no reference point, and Google wouldn’t rank you highly because you would have no authority. Building up authority takes time, and putting a good SEO campaign together takes time, over months and year’s great sites are built.

Of course, this is problematic for companies who want to get going and find the business that they desire on the net. From day one they are a needle in a haystack no matter what their prime search terms are, so how do they get the business? The answer of course, is from PPC.
The first thing on the agenda for any company with a new site is to action a PPC Management campaign. A well worked PPC campaign can be a wonderful thing for any company, but it is absolutely critical for a start up. It’s likely to be the only source of income for an online company in the first few months, so not only do you have to make sure you use PPC, you also have to make sure use it well.

Finding the right SEO Company to deal with your PPC campaign is of course very important. It’s not a case of plucking terms out of the air and hoping that this term is going to match with what your potential customers are searching. You need a company who will work hard to find out what you should be bidding on, and how much you should be bidding. A good quality Organic SEO company should be able to offer you the expertise necessary to get your business kick started.