PPC Management through Spreadsheets

Having to deal with PPC Management on a daily basis can certainly become a hassle if you don’t know how to expertly handle some form of spreadsheet software. Of course, with some basic knowledge you can track some information, but I assure you when push comes to shove you are likely to start going a little crazy. Some common spreadsheet tools, however, can make the difference between exhaustion and sanity and you will find a list of them below.


Formula Functions

  • Vertical Look up: If you can figure out how to use this nifty tool then you are already on the way to a better PPC management. Try to list and pack a file with how things have evolved during the past month, six months or a year. It is also useful to check for repetition of keywords within a list.
  • Concatenation functions can also come in handy when creating or better say joining two URL’s with their respective keywords together.

Software Functions

  • Find and Replace: Since different search engines utilize different formats of web addresses (or URLs) this can be certainly helpful at transforming or adapting one string of characters to the other, or even create new ones. Most Find and Replace functions can be found by pressing: Ctrl+F. Just to be clear, this is not a formula but a functionality embedded into the software.
  • Some software allow for a special formatting to appear when certain conditions are met. If you can get yours to tell you with a color scheme the evolution you’ve had in the past months then you’ll certainly analyze data faster.

Problems with Cases

You can fix and change upper and lower cases to their opposites in and within strings by using formulas as well as software functions, or they may even change if you don’t pay careful attention to what you do, so be sure to double check your string outcomes (or results) and verify that they are properly addressing the keywords and links you wish to reach.

These are but some basic skills which any true PPC manager should have… are you familiar with them?