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PPC Management: What If You Could Hire Warren Buffet For A Day?

Imagine for a minute that you had ten grand just sitting about, but a contract that said if you spend it, you must invest it in some form of long-term financial instrument. If you’re like most people, you have almost zero idea of how to do that. You’d probably put it in the safest vehicle you can find just to make sure you didn’t lose any of it.

Now imagine the same scenario, but you have Warren Buffet on your payroll for a day. He’s perfectly willing to share his massive pile of investment expertise with you. Do you think you’d be more willing to put your money in investments that were ‘higher risk’ knowing that one of the best investors in the world was there to guide your decisions?

Hell yes, you would.

Now imagine you have one grand sitting around, but a contract that said if you spend it, you have to invest it in pay-per-click advertising. If ever there was a piece of software more occult than the investment industry, pay-per-click advertising is it. It’s so easy to lose a grand doing pay-per-click that the Wall Street Journal referred to PPC as a “potential budget drainer”.

So who is the PPC equivalent of Warren Buffet? Well, no one really knows — but there are a lot of very talented firms out there who will happily sit in for him in this particular example. They’re organic SEO companies that specialize in a service called PPC management. PPC managers essentially add their own small fee to the cost of your PPC campaigns at the beginning of each month, and in exchange, they drive your campaigns, making all the right decisions to maximize your campaign’s profitability.

Managed PPC campaigns make money for their clients, period. Unmanaged campaigns might — but they also might be throwing your money down a hole. If you have the opportunity to have Warren Buffet sitting on your staff, why would you pass it up? Because he might charge you a few bucks? Get yourself a PPC management firm today and get your website kicking and screaming to life tonight.