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Priceless Value of a Press Release Service

No matter how highly talented your team of writers are, it only takes one damaging press release to tarnish the reputation of your company. Press releases have the power to ensure success or bring about failure. Using a press release service as one of the tools in your marketing and business strategy may be one of the best choices you can make.

Benefits of Press Release Service
A press release service can provide many benefits to a company. Their whole job is centered on creating and distributing stellar press releases. It frees up your time and labor to focus on other tasks. Using a service is easy on your budget and produces results in a short period of time. Typically, the turn-around time for implementing and writing takes about a week. Distribution of the release will take a bit more time. The process for planning and writing a press release follows these steps:

  • Company representative supplies the release date, topic, industry and any information to be included.
  • First draft is written and submitted for review.
  • Company representative lists desired revisions.
  • Draft is revised and re-submitted.
  • Final draft is submitted.

Once the final draft is composed, the press release is the property of your company. You can choose to distribute it yourself, or you can contract with the press release service for distribution.

What to Look For
When doing a search for a press release service, you can find many companies online. You will find a great deal of information on the service’s website. Some examples include:

  • Pricing list for writing services and revisions
  • Detailed guide to press releases
  • Package pricing for writing and revision, as well as distribution services
  • FAQs
  • How to contact

Many companies would pay any amount to effectively market products and services and gain a global following. The fact is that a press release service provides positive publicity using the most cost-effective methods. Building credibility for your company and product is crucial in today’s marketing environment. Staying ahead of your competitors ensures the continued growth and success of your company-a goal we all want to reach.