Reputation Management

Being a business owner or administrator involves not only budgeting, marketing and sales, but also monitoring reviews about you and your business. Keeping track on what is said about your company is crucial to building a better business.  Relationship development is as important as reputation management.

The differences between the two are good and bad news. The “good news” pile is where there is room to develop a positive business relationship. In other words, finding other opportunities to share your content, other’s content, link with them, “follow them” and thank them for their tweet! In all reality, what begins online via the internet can quickly lead to phone calls and in-person meetings. The “bad news” portion is dealing with the negative substance. Dealing with reputation management is very essential in order to dilute what you don’t want said about your business brand. Damaged online reputation is going to happen, but make sure you have the capability to resolve and restore it!

Where to Start

There are many tools provide to assist your company monitor and control what the face of your company is being viewed as. Without any cost there are Social Mention and Google Alerts provided to allow you to correspond with social networks and respond as well.

For larger organizations, abide by this checklist and make sure that:

  • Whoever is in charge or touching the company’s brand on social medias are communicating on a daily basis.
  • Be aware of what your competitors are doing.
  • Projects, sales, anything pertaining the company, is being analyzed and reported.
  • Everything that is said to be done is acted on.

A key factor about monitoring your business’s reputation is also another great tool to help understand what people are or are not interested in.