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Trick or Treat?

Search engine optimization is now an essential part of any business’ marketing strategy.

Many internet marketing companies will either trick or treat you! When choosing a specific SEO marketing company, one must abide by these 5 steps:

  1. Choosing who you trust is not an easy matter. Who you rely on as your SEO partner is the same process and shouldn’t be rushed into. Become more familiar with search engine optimization as much as possible before you decide whom to sign with. When done properly a reliable relationship should be formed.
  1. Most salesmen will promise you that they can fulfill top results of major search engines. They promise you top rankings, but do they have top rankings? Also, ask if the SEO company has a proven record of success.
  2. Be cautious to verify references. Realizing whether or not the SEO firm actually has improved their clients’ rankings is extremely essential. Take time to review testimonials about the company.
  3. What can they offer you? Do they have any guaranties? Well rounded marketing companies will not only target search engine optimization campaigns but PPC Management, social media options as well as much more. Giving you these options and references towards what will benefit you most is what you fundamentally need. This becomes a very fine line with trust. Trust is always a tricky matter, however in the long run the marketing company needs to be on the same team as you and offer you strategies best fit for your company.
  4. Does the consultant elaborate what they are actually doing? Do they discuss why they’re doing it? In other words are they just suggesting to already trust them? This method should set off some sort of trigger. Of course you won’t need every tad bit of information how to micromanage your campaign although, your SEO process should be able to either be viewed in some sort of a client area or be explained properly. Especially in the beginning process, the consultant should discuss with you their recommendations and why they feel this is the best method for you.

The influence of proper Search Engine Optimization has the potential to sky-rocket your sales or hurt the recognition of your brand. This visibility and credibility towards potential customers if not done well, can be damaging to your company. With the vast amount of SEO and marketing companies available please take the time to do your research and be aware of any red flags.