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SEO Myths Revealed

The internet marketing world is filled with information- some of it is accurate but let’s face it, most of it is a bunch of boloney.  SEO is one of those marketing methods that continuously changes and transforms.  What is pertinent one day, can be completely disregarded the next.  This is partially due to search engine algorithms that no one truly understands.  Search engines, especially Google, give vague ideas of what their algorithms are comprised of and webmasters are left to decipher it to the best of their abilities.  This is also why there is so much mixed information online; what one webmaster may find true about SEO, another webmaster may say is false information.  Thus, SEO myths are born.  The problem lies in that innocent bystanders get affected by these myths because they believe them to be true and can often be fooled by a shady SEO company who promises them the world.  The important thing to remember is to always do some research before jumping into bed with any SEO company.  To make your research a bit easier, we have comprised a list of 10 SEO myths that most, if not all, webmasters agree on.

  • SEO Can Be Self-Taught– While SEO isn’t exactly rocket science, it isn’t easy either. There are so many components of SEO that trying to learn it all on your own and apply it would be extremely time-consuming and difficult.  Not to say that it is impossible, but if you want it done right the first time, free of mistakes, you may want to hire an SEO company with years of experience to help you out.
  • SEO Works Instantly– This is a common myth that scam artist SEO companies claim to provide to their clients.  Effective, profitable and long-lasting SEO takes lots of time to provide results, but if done correctly, can be extremely worth it.  Be patient!
  • Number of Visitors Affects SEO Rankings- Many believe that if you don’t have a plethora of people streaming into your site daily, you won’t be ranked at all on search engines.  This is not true! Google and all other search engines have no way of judging how many visitors you get on  a daily basis and do not use this as a determining factor as far as ranking goes.
  • Meta Tags Make a Difference– Meta Tags used to be a big deal but now search engines don’t give them a second look. Don’t bother trying to optimize them, in other words.
  • SEO Is a One-Time Application- Many believe that SEO is a one-time application deal and you’re set for life.  This is not the case! SEO algorithms are continuously changing and therefore, your website has to keep up or you will be left behind for sure.
  • It’s All About Rankings, Not Users– A lot of times, website owners will be so obsessed with getting their site ranked, they forget about their current and potential clients.  While ranking is important, if your site lacks appeal to visitors, they won’t be coming back to your website anyway.
  • Guaranteed #1 Placement- Bottom line, if an SEO company is guaranteeing a #1 spot on Google or any other search engine, they’re lying.  No one can guarantee this, not even the top SEO companies out there!