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SEO On-Page Optimization

This post will assume that you are familiar with the basic idea behind search engine optimization (SEO), and will discuss on-page optimization. This type of optimization consists of different strategies you can use to configure your physical webpages for SEO marketing.

On-page optimization is important for two reasons. First, it defines for search engines exactly what your website is about thereby making it possible to target keywords. Second, it allows your website to establish rapport with search engines, thereby increasing your probability of getting higher search engine results pages (SERPs) rankings. As you can see, on-page optimization is pretty important.

Helping search engines understand what your webpage is about is a graphical and content process. First, realize that search engines read “pages” just like English readers do – top to bottom, left to right. If there are page columns, search engines read the left column from top to bottom, and then moves right. Therefore, it can be slightly more advantageous to place content near the left top and links near the bottom right. The content process consists of choosing your target keyword and placing it where it belongs: the title, the URL (web address), the first sentence and paragraph, at a keyword density of 3-5% in the body, and in the last sentence. Titles should be notated with the H1 tag (for those who know HTML), and the keyword should be used in a case sensitive, exactly-as-stated manner at all times (e.g. “LA Raiders” is not “la raiders” is not “the LA raiders”, etc.). Also important is the use of “long tail keywords”, or keywords that are not specifically targeted but may establish more page credibility with search engines. For example, a webpage selling tea might also discuss coffee, lattes and mugs. While the webpage is targeting “tea”, the long tail keywords are picked up by search engines and related to the target keyword. This is helpful when the targeted keyword is an English homonym (has more than one meaning). A webpage discussing Java should also discuss computers and programming – the context clues will tell search engines that Java is not to be confused with coffee.

The guidelines above are all about optimization on the webpage itself.
Keep in mind that organic SEO requires efforts to market your page links to other high-quality pages (high in the SERPs rankings). Make sure to add on-page optimization to off-page efforts for maximum effect.