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Four Reasons Why Custom Blog Creation Is An SEO Tool You Can’t Afford to Miss

There are a lot of gurus — the vast majority, in fact — who hawk custom blog creation as a powerful and absolutely necessary tool for SEO. But very few of them take the time to explain exactly why a blog is so gosh darn important for good search engine results. We’re going to take a moment today to explain all of that to you in as much detail as we can fit into 400 words or less.

First Page PlacementBlogs are websites. They’re websites with specific functions like comments, trackbacks, and RSS feeds, but at heart, they get indexed, categorized, and ranked by the search engines just like every other website. Like every other website, they can be optimized so that the search engines see them more clearly and like them better. Unlike every other website, blogs have specific elements that give them strong SEO advantages.

Structured Content.
Blogs offer categories that allow you to compile your content according to theme or subject. That makes the search engines’ sorting job much easier, and makes sure that your content will rank for the right topic.

Straightforward URLs
Most blogs tend to have very uncomplicated URLs that follow an easy-to-determine pattern. As intelligent as the search engines’ spiders are, they do get confused from time to time by some of the more creative URL structures that humans come up with, but they always get the blog software’s links.

Deep Links
Blogs tend — quite naturally — to get into specifics about a product or service they’re talking about, which means they tend to produce very natural deep links. (A deep link is a link to a page ‘deep’ within a site, as opposed to the homepage of the same site. Deep links are great for long-tail keyphrases — think “Article Writing and Distribution” as opposed to “Organic SEO.

Really Simple Syndication
RSS feeds and blogs were literally made for each other. RSS content allows subscribers to get every new post without having to remember to check back with your blog — and any such content syndicated or cited by other blogs is simply more traffic for you!

All of this doesn’t cover the biggest ‘benefit’ of all — constant, fresh, unique content. Search engines love that more than anything else. With all of the unique SEO facets that blogs bring with them just based on their structure and software, it’s small wonder that custom blog creation is so loudly supported by SEO experts of all levels!