1-866-930-0367


Six Rules For Highly Effective Blog Posting

Post Regularly
Like any form of organic SEO to a certain degree blog posting is a numbers game. The more posts you make, the stronger the effect the blog has on your website. That said, you have to give the readers a bit of time to digest each post, and you don’t want to wear yourself out, so posting regularly, not often, is the rule — pick an interval, be it a week or every 10 days, and post that often like clockwork.

Post Consistently
Consistency means your blog has a specific subject, and you stick to it. As much as it might be tempting to throw a post about how your two-year-old can already to back flips, if your blog is about first person shooter games, your off-topic post ruins the consistency, and you’ll loose viewers and Search Engine rank for it.

Use Convergent Focus
blog postingConvergent focus means that your subject matter has origins, and you’d do well to explore them. The search engines use technology that gives weight to each phrase in relation to the others when determining what your blog is ‘about’ — so showing that you know the background of your subject makes you look stronger.

Use Divergent Focus
Divergent focus means that your subject matter relates to other subjects, even ones that seem unrelated on the surface — but the search engines delve below the surface. If you’re writing about rebuilding old cars, for example, many of the same techniques are used by people who make kit cars — so posting about that relationship can strengthen your blog even more.

Write For Humans
Too many people make the mistake of creating blog posts that are strictly for search engines. You’ve seen them — broken English, keywords stuffed to the gills, and almost nothing that actually gets your attention and makes you want to keep reading. Google doesn’t like that, and neither do your readers.

Write For Search Engines
On the other hand, there are those bloggers who don’t even bother to learn the first thing about how the search engines work. It’s always valuable to learn the basics of SEO and work some keywords and some latent semantic indexing phrases into each blog post you make. Your goal is to rank, after all.