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Small Business Blogs – An Effective Tool to Propel Your Business

In this Internet age, who doesn’t know about blogging? Blogging, including its latest variant- micro blogging, seems to have captured the imagination of the Internet community. Blogs are evolving. At the beginning of the blogging era, we had only personal blogs, now we have small business blogs too. The commercially driven small business blogs hold a huge potential as a communication medium.

What is a Blog?

A blog is a web page made up of short write-ups that are frequently updated. The posts are chronologically arranged and can be compared to an electronic diary. Primarily blogs can be of two types, personal and commercial.

Market Research Proves the Popularity of Blogs

Market research has established the popularity of blogs. One particular research has established that approximately 50 million people in USA visit blog sites. Interestingly, blog readers are in higher income brackets, young, and tech savvy. They are moderate to heavy Internet users and often make most of their shopping online. The most popular blogging subject is politics. Blogs on technical subjects and small business blogs fare lower. Still, things are evolving and small business blogs will cast greater impact on the online community in the near future.

Why Blogs Are Popular

You might ask about the reasons behind the popularity of blogs. Exploring the reasons will help you make a reasonable estimation of the potential that small business blogs hold in the future.

First, blogs are very simple to use. It is just like writing an email. Blogs are aimed at creating content of interest for the readers. This property can be used effectively for small business blogs. Blogs can answer readers’ questions, reflect product reviews, company news and so forth.

Second, maintaining blogs is inexpensive. Many personal blogs are free. For small business blogs, a couple of hundred bucks or a bit more will suffice for hiring the services of a blog writer. This little expenditure is worth it.

Third, blogs are search engine friendly. Search engines are getting smarter day by day and only those sites that contain attractive content will fare higher up. Blogs score high on this. Consider adding a blog page to your company’s website. The blog page will help your site to climb up the search engine ladder.

Lastly, blogs are technically smart and are bound to evolve. Blogs are not owned by a particular company and

technical appeal of this popular online platform. As owners of small business blogs you can rest assured that your communication medium will not be out of date.

Tips to Write Small Business Blogs

If you run out of ideas, consider interviewing a person knowledgeable on the subject. Record the interview and publish it as a streaming audio. Interesting, isn’t it? Wherever possible, use video clippings and still photos. They will bring life into your blog. Try to keep your blogs short, sweet and tight. In no case your blog should exceed 600 words. Ensure that your blog contains interesting content – useful tips and tricks and imaginative ideas – content that will compel your readers to keep visiting your site.

Companies that invest in blog platforms continue to look for innovation and technical appeal of this popular online platform. As owners of small business blogs you can rest assured that your communication medium will not be out of date.