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Small Business SEO Doesn’t Have To Be Small Time SEO

Small business SEO has a strange reputation among the SEO elite — a lot of the gurus out there seem to believe that if you can’t drop thousands of dollars on an overwhelming SEO campaign right out of the gates, you simply aren’t ever going to hit it big. Fortunately for small business owners everywhere, they are profoundly mistaken.

It’s true that if you can afford to spend a boatload of money on SEO, you will get results faster. But that hardly means that buying a long-term SEO campaign that only costs in the low triple digits each month is something to be scoffed at. In fact, there is an upper limit to how much SEO is actually helpful at once.

organic SEOThat’s because the search engines look for unnatural patterns in backlinking. If a newbie website suddenly sprouts a thousand backlinks overnight, it’s not likely that that website is legit — it’s more likely someone dropped a pile of cash into a backlinking campaign. That’s not what the search engines want to support — they want to support websites that are actually awesome. To that regard, you have to build backlinks slowly, at least at first, the way that any website that was just starting to get attention might naturally earn them.

Granted, there does eventually come a ‘tipping point’ at which it’s reasonable for a website to have gone viral and suddenly actually get thousands of backlinks, but that doesn’t come for a long time — during which there is really no such thing as ‘small time’ SEO. There is only good SEO, which takes time and laborious effort no matter how much money you have to spend on it.

If you happen to have a decent budget, you’re far better off starting out with a combination between organic SEO and managed pay-per-click advertising. The PPC will drive traffic and make a profit while the SEO will do what SEO does best — have long-term, high-yield dividends. But even then, you don’t have to have a mountain of cash in order to get that plan off the ground. There’s just no excuse for anyone to say that small business SEO is small time — it’s plain wrong.