Small Business SEO – Make Your Online Presence Profitable

Websites have proliferated in this Internet era and we often face a hard time in finding the right information. Have you ever wondered why a particular website ranks high in search engines and why another rank far lower? The key is a technique known as Search Engine Optimization (SEO). In this article we will try to learn a bit about SEO and its beneficial effects on small business sites.

What is SEO?

Search Engine Optimization or SEO is a website promotional strategy that enhances the probability of a site’s recognition by search engines. SEO takes place after design and hosting of a site and usually it involves a prolonged monitoring process. The ultimate goal of SEO is to push your site’s search ranking in popular search engines within the first ten listings.

Who Does SEO?

If you are the owner of a small business, you might wonder who can do SEO for your website. A professional person, known as Search Engine Optimizer, can take care of your small business SEO needs. For small business SEO, the Search Engine Optimizer may need to adjust your site’s programming code suitably.

SEO Tips

In this age of cut-throat competition, designing and hosting a static website with stale content that remains unchanged for months will not help your business. As a small business owner, you need to increase the visibility of your site so that your products and services gain wider publicity. To reap maximum benefits of your online presence, you need to invest in small business SEO.

SEO cannot be conducted in a jiffy. Your Search Engine Optimizer may need months before you can witness any tangible improvements in your search engine rankings. SEO needs to be done ‘honestly’. There are many unapproved ways of conducting small business SEO. These techniques might seem to bring short term results but doing SEO dishonestly might lead to banning of your site by popular search engines.

Remember that search engines keep their complex search algorithms secret. These algorithms also change. A Search Engine Optimizer tries to make educated guesses at what these algorithms look for and tries to modify the site within permissible limits.

Remember one phrase in the parlance of your small business SEO – “content is the king”. You have to draft your content really well, to the extent that people searching for a particular product might find something truly interesting in your site.

For good results in small business SEO, keywords need to be put in the page title and header tags. Try to put keywords in text links. Provide garden fresh original content for the web pages.

However, ensure that your site is not over-optimized. Don’t go for link building schemes inbound or outbound, as they are considered as deceptive practices. Do not put identical content in mirror sites and do not ever resort to plagiarism. Do not use foul or racist language.


Prior to the engagement of your Search Engine Optimizer, discuss with him about your small business SEO goals. Try to follow the best practices and avoid all deceptive small business SEO strategies. As you are likely operating in the local market, do not bother about your rankings on a pan world basis. Your aim should be to cut down your local online competitors.