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Social Bookmarking is NOT a Dead Art

We’ve all heard about Web 2.0 by now.  And it might be sounding about as modern as all that “new economy” stuff from the 90s – as in, tired and ridiculous.  But while social media sites like Twitter, Facebook and Myspace aren’t brand new anymore, social networking (and its close cousin, social bookmarking) are alive and well – and if you incorporate them into your marketing arsenal, you can garner excellent results from them.  But maybe you’ve never heard of social bookmarking – it’s no big deal, exerts at Elite SEO marketing know everything you need to know.   Social bookmarking is where a business posts a profile that tells who they are and what they do onto a specialized site that works similarly to a social networking site.  Then, when someone seeks out what that business happens to offer, they can easily find that business’s contact information, and even sign up for their e-mailing or snail mailing list.

Of course, you need to know your niche as well as you possibly can, before you go too deeply into social bookmarking.  After all, if you don’t know who is looking for your product or service offerings, how can you know where to post your profile (by category), or how to present your offerings in the most preferential way?  Ask yourself some questions about your target niche:

Where do they live?

What kinds of jobs do they have?  Or are they retired or self employed?

How old are they, and what gender are they?

Do they have children?

How do they see themselves?  How do they see the world around them?

Most importantly of all, what is your niche looking for?

Once you know your niche, you can begin to write ALL of your content to suit them – and it starts on your social bookmarking page, which can be a very valuable first impression.  As they say, first impressions are lasting impressions.  As you may or may not know, business is all about finding a need and filling it – and once you know what that need is, filling it is just a matter of providing great products or services, and making them easy to find, and easy to acquire.