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Posts tagged: affordable seo

PPC Management And The Power of Shoestrings and Bootstraps

PPC management is a service offered by many SEO companies — it’s the service of taking your pay-per-click marketing campaign under their wing and nursing it to health. Or just creating it from scratch if you don’t already have one; the point is, they manage the campaigns and make sure that they’re profitable.

Why is this important? Because for a great many entrepreneurs, ‘profitable’ is a line that’s hard to get across — it’s not that hard to make money, but it’s pretty tough to make more money than you had to spend in order to make the money in the first place. PPC management is the art of, forgiving the mixed metaphor, pulling your shoestring budget up by it’s own bootstraps.

Here’s how it works: you have a product with a profit margin. Let’s say you sell widgets for $8 at a cost of $3 per widget and a monthly cost of $5000 for rent and other expenses. Obviously, you need to sell a thousand widgets to break even. But in order to sell widgets, you need to advertise, and that takes money.

If you’re advertising online, you have two basic options: Search Engine Optimization (SEO), or Pay-Per-Click (PPC). SEO is amazing stuff, capable of driving huge quantities of traffic to your site for almost no money, but even the most affordable SEO services take months to build that traffic up to an appreciable amount.

PPC on the other hand gets your traffic today, but it costs significantly more money (on the vicinity of 16x as much per customer) as SEO. But let’s do the math. Let’s say you have to spend $.04 to get a single visit to your website from PPC. Then let’s say that, on average, only 1 in 25 visitors to your website actually buys a widget — that means your total cost-per-sale is $1 per widget.

That means that your profit per widget has just dropped from $5/widget to $4/widget, meaning you need to sell 1,250 widgets in order to break even. The question then becomes: can PPC help you sell 1,250 widgets in a month?

The answer is yes, of course it can, that’s why it works. You’ll need to sit down and talk to your PPC management company about the exact numbers in each scenario, of course, but it’s well within the power of a solid PPC campaign to drive a thousand visitors to your website every day (assuming you’ve done your homework and a decently-sized audience for your product actually exists) — and you only need, on average, 1041 to break even.

Is it extremely efficient? No — but when you’re working with shoestrings and bootstraps, the question is simply will it work? And for most businesses, the answer is yes — PPC management works.

Organic SEO Is The ‘One Ring’ Of Traffic Generation: It Rules Them All

The world of SEO is constantly changing, and has been since year dot. Thankfully, the changes we have seen in the last few years are taking us in a direction that will make the internet a better place. Every time there is a Google update, SEO companies the world over panic. Will the new change mean that some of our clients suffer page drops? Will our own unique brand of SEO be less effective in the future after the latest change? The answers will of course vary from SEO Company to SEO Company, but what appears to be the case is that the more honest the approach of the SEO work, the less likely there is to be any problem.

The last few Google updates have seen sites with bad content penalised, which is no bad thing if you are an Organic SEO Company who relishes improving websites in ethical of ways. Any organic SEO company is going to be promoting good quality content, and will preach the importance of doing things right.

Perhaps unsurprisingly, it turns out that Google recognise that people want genuine results when they search online, and they don’t want to be duped by someone who has just been very sneaky and artificially made something return favourable results in the SERPs. Because of this, Google work hard to make sure that the websites which are optimised organically, do better than those that don’t.

This means that the SEO company that spends weeks coming up with a viral linkbait campaign is rewarded with great results. If it goes viral, then backlinks are being spread justifiably, and genuinely. If a site offers a great user experience, Google will reward it with a good search engine page result. Good content is rewarded, and a site with genuine backlinks achieved through sharing information about the site will be rewarded.

A good quality, Affordable SEO company who works organically will help you so much. Organic SEO really is becoming the ‘One Ring’ of traffic generation and all other methods will fall out of the wheel in the long run. Get with the right sort of SEO company now, to ensure that you don’t fall foul of the next Google update that rewards an Organic approach and punishes anything else.

Social Bookmarking In The Pinterest Era

Social bookmarking has been important for a good few years now in terms of SEO. It is a great way to share information and if the right information is being spread, it can spread like wildfire. Of course, your social bookmarking is only ever as good as what you are bookmarking, and also where you are bookmarking it. With the great new site Pinterest on the scene, there’s no doubt that Social Bookmarking just got even more important than before!

Pinterest is a fascinating new site that allows you to bookmark individual pictures and videos, rather than simply the URL of a page that you want to revisit. The first thing to point out about this site is just how much fun it can be. Build up a collection of the pictures of things you love, and share it with the world! It makes for a lot of fun, and a great looking page to share with your friends. On an SEO front though, it is incredibly powerful. At present, a standard picture or video can link back to any URL you choose – including your own site. There is obviously plenty of potential here to drive traffic, but you have to remember that these are No-follow links – meaning that there’s no link juice. It might drive traffic, but Google won’t recognise the links as being valid indicators. However, if you type the source code of your website into the description it creates a DO follow link to your website, which has massive positive ramifications for your website.

This means that Pinterest not only can’t be ignored as a source for social bookmarking, it actually has to be recognised as the most important site on the web for social bookmarking purposes.

Just because Pinterest is fun to use, doesn’t mean that it is child’s play to make it work for you. If you are thinking about using it as a way to help your SEO for your website, then you really should approach an Affordable SEO Company who has their finger on the pulse when it comes to social bookmarking. Any SEO company worth its salt these days will understand social media and social bookmarking, and they should be able to help you by creating a Pinterest page that drives traffic and juicy backlinks to your site!

Targeted Email Marketing Tactics: The ‘X’-part E-course

A lot of people have difficulty trying to get more people on their marketing opt-in list, but that doesn’t mean that there aren’t ways and means. Lesson number one is always to offer something. Give your potential clients a reward, something that gives them a reason to sign up to you. Why? Simply, because adding your details for a company is nothing short of a pain in the backside if there’s nothing in it for you! All you really need to do is to ask yourself whether you would sign up yourself. If the answer is currently no, then you have some work to do.

For many people, finding the time to change the way you look at your email marketing efforts is somewhat tricky. There’s enough work on for most people already, without having to spend the time to find more! That’s why as lot of people look towards SEO companies to run a Targeted Email Marketing campaign on their behalf. This takes the work away from you, but it also ensures that you have someone who fully understands the importance of email marketing.

However, a lot of people want to maintain control of their marketing list. After all, you know your business, and therefore your customers better than anyone, so it should be you who deals with this side of the business. With this in mind, you need to ramp up your understanding of Email Marketing to ensure that you get the most out of your list, and to make sure that your list is big enough! How do you do this? One of the best ways is to take an E-course in Email Marketing – this is information delivered to you by way of several emails over a short period of time. Each topic relating to email marketing will be covered in individual emails which will really allow you to get to grips with how to tempt your potential clients into leaving their details with you.

Key to finding a good E-course is of course finding a good and Affordable SEO Company who can put you through the course. Once you are up and running on your course, you will soon find that operating an email marketing campaign was easier than you had ever thought possible!

Social Bookmarking 201: How Pinteresting Are You?

For quite a while in the past few years, lots of people were saying that social bookmarking was dead. Then along came a cute little website called Pinterest and threw common wisdom on it’s head the way the Internet is prone to doing on a regular basis. Now the question on everyone’s mind isn’t “is social bookmarking worth my time”, but rather “how can I make my site more socially bookmarkable?” (By which they really mean “worthy of Pinterest?”)

Making a Pinteresting Site
The first and foremost thing you need to get your site pinned is badass graphics. Pinterest is a social bookmarking site that is intensely graphics-centric — if you don’t give your customers something obvious to attach to their bookmark as their picture, they just won’t do it. On the other hand, if you give them some striking, meaningful, and otherwise attention-grabbing visual to attach to their pin, they won’t hesitate. (This does NOT mean you should blitzkrieg your surfer with dozens of crazy graphics — less is still more, just make sure that the few you have are truly appropriate for both your business and Pinterest.)

The second — and yet most obvious — thing you can do to get your site Pinned is to put a “PIN IT” button in an obvious but not intrusive place on your website. It should be clearly visible above the fold, but it shouldn’t take up real estate best used for more important elements. The “PIN IT” button acts a subtle call-to-action, encouraging people to pin your site, as well as making it easy for them to do so.

You might — depending on the design of your website — want to include a few “PIN IT” buttons for individual elements of your website as well. Just don’t overdo it — you probably don’t want a button for your on-site video, your testimonial panel, and the sweet picture you chose a couple of paragraphs ago. At some point, it’s just overkill. Just give your surfers the opportunity to pin the page itself and maybe the most interesting element on the page separately if it’s worthy, and you’ll be fine.

Finally, be sure that whatever you put a “PIN IT” button on, you also provide an easy to copy-paste description of nearby — Pinterest requires such a description, and people are much more prone to Pinning if they don’t have to think of one on your own. (You can also use this as a sneaky opportunity for some affordable SEO by sneaking keywords into your descriptions.)

Affordable SEO Comes In Fast or Good: Which Do You Prefer?

Affordable SEO is a tough term to define, because depending on your business’ precise financial circumstances, the kinds of ways that you can afford something can change pretty dramatically. But let’s assume that you’ve figured out which services you can afford: there’s another decision you have to make. Like most things in life, SEO can be any two of affordable, fast, or high-quality.

Fast, affordable SEO
Fast, in this case, measures the amount of time it takes you to achieve a first page placement. Fast SEO might still take a month or two, but during that time you’ll be able to track your climb through the rankings. It’s exhilarating to watch — but of course it comes at a price.

Fast SEO isn’t truly high-quality SEO, which means that while you’ll reach the first page quickly, you won’t ever reach first place. To break into the top few spots for almost any keyword takes a pretty extraordinary investment — and for any keyword that’s actually worth breaking into, it can take months of strategy, planning, and execution. On the other hand, studies have shown that some 40% of clicks go to that top slot — and only 8% make it to the person in the #4 position. So it can be worth the wait when you finally get there.

High quality, affordable SEO
The other option, then, is to go for the high-quality links right out of the gate. Skipping things like directory submissions and press releases, the high-quality approach goes for links that require a lot more individual work, but are worth a lot more as well. Blog posts, social media mentions, article writing and distribution.

The downside, as you might imagine, is the pain of waiting month after month as your website crawls from number 12 to number 11 to number 10. The upside is that once you reach number one — often a year or more later — you’re not going to be toppled by some upstart with a decent SEO strategist and a slightly larger budget.

Local Internet Marketing Needs An Effective Landing Page

Landing pages have long been the crux of successful online commerce. It doesn’t matter how effective your local internet marketing is — you could easily end up with staggering traffic if you apply local internet marketing tricks correctly, but if your landing page doesn’t convert that traffic into money, it’s not worth the money you spend on it.

So what makes an effective landing page? Five things:

  • A killer headline to tell visitors exactly what you’re offering and what makes you different from everyone else.
  • A crystal-clear demonstration of what your product can do (i.e. how it works.)
  • A short statement of the value that your product brings to it’s customers.
  • Some form of social support, like a testimonial or, if your product is brand-new, a press release.
  • A call to action that tells your customers what exactly you want them to do next in order to become (or take the next step toward becoming) a customer.

Of course, there are always more elements that you could put on a landing page, but these are the five basic elements that every landing page must have in order to properly inform and motivate buying behavior in the people who land on your page.

It’s worth keeping in mind that even a killer landing page is only half of the equation — just like local internet marketing isn’t effective without a great landing page, an effective landing page isn’t anything without some SEO or pay-per-click marketing to drive traffic to the page.

The basic equation is simple: your income equals the amount of traffic you drive (i.e. SEO or PPC) times the conversion rate of your page, times the amount of money you make per conversion, minus the cost of your SEO and/or PPC. If you can get more affordable SEO, increase the cost of your product, or make your landing page more effective at converting, you make more money. It really is that simple — and it’s why perfecting your killer landing page is one of the most effective things you can do to make more money online.

Writing Articles = Developing Links

Not only is rich content essential and good eye candy for your website, but with articles come links.

Inbound links is a huge part in assisting your site more rankings! Inbound links also have the potential in providing genuine traffic to your site in which you are aiming for. Different companies use several different methods in driving traffic to their site. PPC, paid advertising are some examples of marketing, although the most cost-efficient marketing strategy would be to publish more articles! Articles are effective in two immense ways:

1: Exposure & Reliability– With credibility that article writing may provide to your site is always a good look and cushion to have for your business. The more content written for your company the more reliable your site appears to others. Once you have someone’s trust where can you go wrong? EXACTLY! Not only that but you also gain the benefit of more traffic with your targeted audience. Visitors will come to your site directly from different article postings.

2. Increasing Link Popularity– When there are different keyword phrases such as Marketing Solutions or affordable SEO, different viewers from different site will see your link, understand they are more interested, click on the links & BOOM; they are on your home page! It’s an easy way to draw people from other sources back you’re you.

With quality content and articles over time may benefit your site and business tremendously! In time your website itself may become a sufficient resource for others. Believe it or not different web masters search through numerous sites for reliable trust worthy sites to link information to. With much emphasis on shared linking or link building especially in these times, those webmasters will link to sites for reasons as simple as feeling their visitors will be interested in your specific content.

Easy tasks: Build a decent website with quality content; keep it simple to navigate through. Create sections for specific areas; such as contact us, articles, about us etc.

For more information please call 866-930-0367 or visit www.eliteseomarketing.com; a great way to increase your visibility and work with your price range.

Can Small Business SEO be Affordable SEO?

For most of America’s small businesses, SEO is one of the last things on their mind. Most businesses still don’t have a website, and those that do think of their websites as a nominal web presence — they have it because they’re supposed to, not because it’s part of their marketing plan. If they understood how effective and affordable SEO could be, they might be singing a different tune.

Putting together a killer webpage isn’t actually all that difficult. The chief thing to recognize is that, unless you’re already an expert in HTML, Flash, Cascading Style Sheets, and graphics design, you don’t want to do it yourself. You need someone who does professional business websites for a living — if you’ve ever visited a small business website and recognized the web styles of the late nineties in action, you know why.

That means that before you even worry about SEO, the money starts to flow. But the best website in the world is just a placeholder without traffic — and that’s what SEO is for. So you spend more money on SEO.

At that point, a dichotomy emerges: there are those websites that will simply never pay for themselves, because they’re not written in a way that drives customers to spend money online or drive them to walk through your front door — and then there are websites that successfully make money The definition of affordable morphs, at that point, from a perspective of “how much of my budget can I afford to spend on this” to a perspective of “is this bringing in more than it costs?”.

If you’re a small business, you can make money from your website in several ways. You can sell things directly from your site. You can offer coupons that people can print off and bring in. You can even offer emailed newsletters that tell subscribers all the reasons why they should come into your store week after week. The options are limited by your imagination and your budget — there’s no reason why any business should ever have a website that isn’t making money.

If the combination of website+SEO is making money every month, then your SEO is affordable, end of story. You might find a more cost-effective deal elsewhere if you poke around (it’s actually less likely than it might seem), but as long as the bottom line is net-black, congratulations — you’ve built a website that’s good for your business! Keep it growing and watch the profits improve.

Which Is More Affordable, SEO or LBM?

LBM, or Local Business Marketing, is a concept as old as businesses themselves — it’s an umbrella term for any activity that encourages people to be aware of your business. Putting an ad up on the backstop of your local T-ball diamond, buying a radio spot on a local county channel, and paying someone to stand on the street corner and wave a sign at traffic are all classic examples of LBM.

SEO, on the other hand, is online marketing — meaning, among other things, you have to have a website. SEO doesn’t drive people directly through your door; it drives traffic to your website instead. Then your website has to either drive them through your front door or convince them to part with their money online.

So which is more affordable: SEO or LBM? It’s a difficult question to answer, because neither one is a direct correlation of dollars spent to dollars made. The very meticulous can track their daily numbers and do a day-by-day comparison of a month before they put up that ad on the backstop and a month afterward and see if business spiked on or the day after a T-ball game, but it’s not a certain thing. Neither is SEO; just because you did a hundreds hours of backlinking work doesn’t mean that the traffic increase to your page is entirely because of the money you spent on SEO.

There is one factor, however, that definitively tilts the balance in favor of SEO: rankings are persistent. If you spend a year with your ad playing three times every day on the country channel and then you stop, your net ‘residual’ benefit is zero for all reasonable purposes. If you spend a year building backlinks to your website, those backlinks (if they’re made correctly) will last essentially forever, which means your search traffic will stay high even if you stop spending money on SEO.

That’s why, as you might expect from an SEO company, we firmly believe it’s wiser to invest your advertising budget into SEO rather than LBM. The long run will thank you in the end.