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Posts tagged: blog posting

Keeping your website active with blog posting

 

As a form of SEO, blog posting through a custom made blog is one of the techniques which often goes over the head of business website owners. Nonetheless, using a blog on your website is a fantastic way to set yourself apart in your industry, and to add some value that your competition might have missed. A blog is also an opportunity for your business to showcase its expertise and to establish itself as an authority in its industry.  

Why a blog reads well with search engines
All of the fantastic benefits for your customer aside, having an active blog on your website does wonders for its credentials with the search engine. Regardless of how often new content is posted to your main site (for many this might be a rare thing) your blog is a place

What to use your blog for
There are so many different metaphors we’ve seen for how to think of your blog posts, but I like to think of each post as a little trap designed to appeal to a particular customer. By building up many different blog posts which all address a particular topic in detail you are leaving enticing content that might draw in customers in the long term.

Added benefits for your customer
By treating specific subjects with extra detail your website becomes an authority within your industry. This means that your customers can use your blog as a specialised hub of info relevant to them meaning that they can benefit from your expertise, educating them further to the benefits of your products or services.

Web traffic boost
Finally, the regular nature of blog posting means that your site will benefit from appearing more active in the eyes of the search engine. This is a significant way that you can rank more highly in the search results of that engine, and in turn more traffic will be directed your way.

 

Blog Posting guidelines

Welcome to our weekly post, in this instalment we’re taking a look at guidelines for blog posting. Choosing to set a custom blog up is an excellent and slightly less common form of search engine optimisation, but for exactly this reason, plus the fact that it’s relevant cheap and simple to run means that if you feel you’ve covered your design, keyword, Back-links and other relevant SEO techniques in place then a custom blog might well be your best next move.

Before you decide to set your blog up it’s great to know a few key things. Firstly your blog is within your website, though in a sense separate. This gives you the opportunity to develop more fully features which you only deemed relevant to give minimal explanation of on your website.

One of the main benefits of a blog is that you can go further into particularities by leaving a special space in your blog for just that topic. Over time as you build up an archive of these posts, each of these will be an arm reaching out to your customers or users who may require extra help or assistance.

Relevant

When making a blog post, the first guideline to abide is to keep it relevant to the title of the post. The best blog posts are very particular, and cover the topic they discuss without going off subject or leading on to too many other topics. Remember your blog post isn’t for everyone, and in many cases an individual post might only end up being read by a small handful or viewers.

Regular

The second guideline we would recommend is to keep your blog posts regular. Whether it’s every day, once per week, or once per month it doesn’t matter, though it’s good to keep some consistency to your posts, both for your users and for the search engine. Having consistent posts on your website reads well with search engines and might see your website climbing the pages toward first page placement.

Concise

Finally try to keep your posts concise. This kind of carries on from the first point but with one extra thing to mention. Generally blog posts should be short, this caters to the practical purpose of blog posting, and will see your visitors returning again.

What makes blog posting unique – as a way to pull in traffic

 

You’ll no doubt have heard about the fantastic response that many websites get from blogging, and the attention that blogs draw from users and consumers alike. Blog posting in some cases might not seem relevant to your company, however studies have shown that even the less likely industries can benefit from setting up a blog as a part of your site.

What is blogging?

So first of all, what is blogging? Well blogging describes web posts made which are usually a little shorter than full articles. Blog posts might just be outlining a single thought, or a few comments on a certain topic. But what sets this apart from normal posts on your website?

Well a big part of what makes blogging unique is that it allows much more detail to be made, but which is separate from the main article so that only the particular users who find that post of interest need to read them.

Your main site will have several or more pages of essential information for your customers and users. These pages will receive high volumes of traffic since they will usually remain fixed for weeks, months, or years. Let’s give an example.

If your website is all about how to cut hair, and you have 12 pages which go into real detail about how to cut a particular style. Now there are plenty of offshoots to this topic which many viewers might want to know about, however none apply to all.

For this reason you might direct your viewers to your blog which may feature short articles about what equipment to use, where to find the equipment and so on. It’s true that this info could be put on the main page, but you’ll find that this might mean that your pages go on forever, making them a pain to read for your users who now must rummage through tonnes of info to find the bits relevant to them.

 

How it helps your website

In addition to giving you a place to store extra info for your customers, there is one other big advantage to blogging for your website.

By having a consistent flow of content to your website you will benefit from higher placement on Google. The more active your website seems, the more it will be prioritised by google, and the more traffic you’ll receive. It will also allow you to reach out to different types of customer, widening your reach.

 

5 Ways That Blog Posting Can Be Assisted By SEO

Blogs can be complicated creatures. If you don’t already have one, you may be wary of wandering down that path. However, having a blog can be beneficial to both you and your website. Why? Because when you create blog postings, there are several immediate chain reactions.

  1. Accidental Searching

Why does it happen, and how can it help you? It happens when your blog has a word or phrase that someone is looking for on a search engine. They click your link, find your blog, and hopefully end up obsessed with it. A new follower for your blog can be as easy as that.

  1. If You’re Original, You Get Viewers

Having originality can make a huge difference in the popularity of your blog. In basic terms, don’t plagiarize. It’s great to quote other web pages and people, but make sure you include a link or give credit. Blog postings that contain original content will be sought out and included more often in search engines.

  1. The More Content You Add, The More You’re Noticed

It’s important to have a new blog post every day or, at the very least, every week. Posting to a blog monthly or bi-monthly isn’t going to cut it. You’ll lose readership. And make sure that each post is unique and different.

  1. Permalinks/URL

This is how to get to your site on a direct path. Having a short and simplistic permalink (related to the subject of your post, of course) to all of the pages on your blog will help people better remember how to get back to your website. Doing so will also feed search engines another necessary keyword.

  1. Sitemaps

This isn’t necessarily important for individual posts, but it is vital for your blog and search engines. When search engines are looking for results, sitemaps give greater insight into your website as a whole.

This should give you a better understanding of how blog posting can be made useful by taking advantage of SEO.

Building Traffic by Integrating Social Media Presence with Blog Posting

In this day and age where online competition is so fierce, increasing your traffic is determined by many variables. Luckily some are easy to handle and that is creating links and back links to your site by promoting it on social networks and blogging. But how about linking your blog to your social network profiles? This is a way to ensure all your blog postings out there reach your potential customers while hoping they go viral along the way.

Don’t Overfeed Your Audience

But before you do, you should determine a precise strategy and manner of linking the content. If you have some idea of how each network works then you probably know that the behavior of its users varies as well and something that can be very appealing to one audience can scare away the other – let’s say for example the frequency with which you post some new article, can be very interesting and thorough in one social network while appearing to be a total spammer on the other.

Link but Don’t Duplicate

In coherence with the statements before, linking these accounts and articles may be tricky, so be sure not to end up duplicating your articles. You should also look for bugs or problems with plug-in configurations and also think about if you wish to really tie the profiles together or maybe just one-way (meaning that something which is published in network A is published on network B but not the other way around).

Seek the Help of an Expert

If you need help, you should always seek help from people with the appropriate expertise, at least for a first set up to get you going. It is also advice able that you research when and how to communicate with each particular subset of users in order not to drive them away.

Lastly, think about the consequence that a bad <a href=”http://www.eliteseomarketing.com/link_building.html“>blog posting</a> implementation could produce! It is very unlikely that a user who has stopped following or liking you will look you up again and change their status so take this into account before deciding to take matters into your own hands.

Blog Posting for Driving Online Business

There’s a ton of information and advice on how to market your website or blog. We’ve heard about how to create quality content, marketing with articles and the importance of auto-responders. Marketers tell us we need to be visible on the blogs and forums that fit our product niche. I’ll admit that I haven’t been consistent with this in the past. But, I made a decision to make better use of blog posting for driving online business and this is what I found to be helpful.

Identify the Top Sites
Whatever the industry you’re working in, there is a blog or forum that fits. The task is to identify the top sites – the ones that are most frequently visited and used. You want really active sites. Once you’ve made this target list for blog posting, you’ll need to follow these steps:

  • Prioritize your list by activity and relevancy to your industry.
  • Register with the forums and blogs that are at the top of your list.
  • Take the time to read and be sure you understand the site’s terms of use. You don’t want to get kicked off because you violated a condition of use.
  • Once you receive the email confirming your registration, activate the site membership.

Blog Posting Tips
Because blog posting is time-consuming, it’s often avoided as a marketing strategy. But once I got the ball rolling, I found that I really enjoyed helping people with good advice. These are the top tips that I found helpful to get started:

  • Go to the blogs that are the busiest and get plenty of comments. When you sign in, click “new posts” – this will tell you how active the website is.
  • List your top sites on a spreadsheet. Spend a max of one hour per day on the sites.
  • Contribute to the newest posts as early as you can. With a really popular thread, you want to be at the top.
  • Always offer value, assistance and relevance to the discussions.

Finally, realize that it will take some time to see the results of your efforts, but it’s great for driving online business.

Things to know about Guest Blog Posting

There are a lot of good reasons to write blog posts that can help you and your website. When you link back to your site then the SEO benefits from back linking will improve your websites ranking. If you can post blogs as a guest regularly on several sites then it not only hugely improves the value of the back links but introduces you and your company to a much wider audience.

Here are some tips that will help you to be more successful in landing a guest spot on a bog but in also posting in a way that will see you being asked to regularly contribute.

Stay Organized
One of the most important tips is to be organized and have a schedule that lets you have enough time to prepare your blog posts ahead of time so you are not rushed by a deadline. If you are not on top of things then what you write can suffer. This can result in you being not being asked to post again so do not fall into this trap.

Pick the Bests Blog Sites
It is important to only pick relevant sites that are top notch. It can be tempting to start out blog posting with lesser sites but this can end up locking you into wasting your time for little benefit. It might take longer to get accepted but the value is in the site being popular and well liked so do not accept less.

Join the Blog Sites
A great tip to get the inside running on guest blog posting is to join the site. Don’t just join and be passive make reasoned insightful comments and help other users out with information where possible. It gets you know on the site and helps you learn about the site so when you get the chance your blog post will nail it.

Take Care of Your Posts
It is important to take care of your blog posts answering comments and drive discussion. This will impress the site owner and cement your place on the team. It is also important to check site traffic and to look how much traffic your guest blogs are generating for your website.

The Many Business Benefits of Regular Blog Posting

Attract More Traffic
It’s a simple mathematical law: the more pages on your website that are filled with high-quality content, the more natural search visits you’ll see in your Analytics. That’s because each unique article that’s meaningful to your business will quite accidentally end up having a few long-tail keywords that people are actually searching for. You don’t need to do research to find these keywords; they’ll come up as a natural part of writing passionately about the industry you’re a part of and the products and services you offer.

Attract More Traffic Deliberately
If you DO get into keyword research and deliberately develop a blog posting style that can incorporate those keywords naturally and simply, you can drive traffic quite deliberately as well. In addition to the coincidental long-tail keywords, you can focus on the deliberate, shorter keywords, and nail serious traffic that way.

Demonstrate Your Competence
One of the greatest challenge for startup businesses is establishing themselves as authorities in their field. There’s few better ways to do that than writing about your products, services, industry, and expertise — and there’s no better place to do that than on your blog. When someone visits your blog and they find a mixture of useful how-to posts, recent industry news, changes within your company, and details about what you do best, they’ll see how competent you are, and you’ve just overcome the their reservations.

Develop a Following
If you can write your blog posts in a way that encourages a response from the reader — perhaps in the comments section, perhaps in a social media venue — you’re developing a following. In business speak, that’s called “building a brand”: making yourself a strong entity in the customer’s minds and carving a place for yourself in their thoughts. At the positive end, you may even get social mentions and shares, which help your SEO (again) as well!

Give Browsers a “Home” For Your Brand
When your blog kicks butt, you have a ‘targeting system’ that you can use from almost any webspace. It doesn’t matter if you’re marketing to teenage moms on Facebook or to black senior citizens on Twitter, if you post often and passionately on your blog, you’ll have at least one page that’s the right page to send them to in order to further interact.

Blog Posting: Outsource, Insource, or Unsource?

So you just paid your SEO experts to perform some high-level custom blog creation, and now you’re sitting there looking at your newly-minted, empty blog, and it occurs to you: you don’t really have a good plan about who’s going to do your blog posting. Your basic options are:

Outsource
This is what most companies go with, and there’s good reason — a solid ghostwriter can learn your industry, develop a voice, and create content with serious SEO value for a moderate price. They might not whip out serious link-bait (if you want that, you’ll have to pay big bucks for a big name), but they’ll get your ranks up and get some positive comments rolling.

The advantage of outsourcing is that it comes cheap in terms of time and money, and it’s the industry standard, so you’re not going to stand out if you go with a ghostwriter. The disadvantage of outsourcing is that you’re really not going to stand out if you go with a ghostwriter — and quite often, standing out is the goal.

Insource
There’s also a pretty strong argument for getting the best writer in your office to whip up a blog article every week. It’s generally actually more expensive than having an outsourcer do it, because it takes some time and in-house people charge by the hour instead of by the word — but on the other hand, an in-house writer knows a lot more about what’s actually going on in your industry and in your company.

Unsource
Of course, if you have the ability to put words on paper in a coherent manner, there’s a couple of very good reasons to do it yourself. After all, you’re the boss — no one knows your business like you do, and you can be certain that if you’re the one writing the blog, you’re going to put out the kind of content that you want to see associated with your business.

Of course, you have to be willing to put yourself out there and take ownership of what you wrote (and how you reply to any flak you get for what you did write). If you’re not comfortable in that kind of position, unsourcing may not be the option for you.

How to Continue Blog Posting For Years Without Running Out of Ideas

Blog posting is a discipline that many people lack the mental wherewithal to take on for more than a few months at a time — especially if they’re blogging for profit rather than for their passion. But like any task that must be done, there are ways to handle the demands of continuous blog posting, even in the very long term.

The first step is to maximize the effectiveness of your blog posts. That means hiring an SEO company for custom blog creation, so that every post is automatically optimized for impact on the SERPs. It means adding social buttons to your blog posts to allow others to market for you on the social media tip. It means learning the basics of on-page SEO so that you can work keywords naturally into your blog posts without sounding stilted.

Why is that important? Simple – the more effective your blog is at improving business, the more your impetus to keep blogging. After that, it’s less a matter of drive and more a matter of continuously coming up with new things to say.

The first and easiest way to do that is a cute little tool called Google. Between Google News, Google Alerts, and just plain Googling stuff up, there’s no need for anyone in any industry to be anything other than up-to-date on the subjects relevant to their business. And up-to-date news is always blogworthy.

The second easiest source of blog material is your own business. Don’t be shy! Blog about what you just did, what you’re about to do, and your long-term plans no matter how unreachable. (For one thing, just by putting them out there, you’re driving yourself toward the goal. For another, people love to read about crap like that.)

Finally, you’ll never run out of material if you read other people’s blogs about your business. Give them trackbacks and write counter-posts that explain in great detail why they’re wrong, even if they’re mostly right. Stirring up debate draws a crowd, and a crowd is what you want when you’re blogging.