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Posts tagged: blog

Basic SEO: How to Optimize Your Platform

Let’s say you’ve started a website and have no idea how to get it off of the ground. You’ve tried everything that you can possibly think of, and you can’t understand why you aren’t getting more traffic. Maybe you’ve never thought about it like this.

Preparing your website for optimization is an extremely simple procedure. Start by thinking of your website as two different layers, with the bottom layer supporting the one above it. If there are structural problems on your website, you won’t get the amount of views that you want and you’ll likely have a lack of understanding about basic website SEO.

The first, being the structural layer, is the design. Having a great design for your website will result in more of your audience wanting to revisit for the content on your website. These are the people who will see everything that you have to offer. A design doesn’t mean having a lot of vibrant colors, fancy words, or funny backgrounds. A good design will have logical placement, basic colors, and readable text. Though basic website SEO doesn’t have much to do with the actual design, it does support and uphold the content of your website.

The second layer includes the actual content that you have on your website. This is where basic website SEO comes into play. Great descriptions, titles, and strong content allow for search engines to pick your website out from the rest. Think about it as if you were trying to find your website through a search engine. What kind of subjects would you search for? Let’s say that you had a blog about cats (just pretend here). Would you just search for “cat blog”? Or would you search for something a little more specific?

These two layers go hand in hand with one another, are incredibly important to your website, and will help make basic website SEO come to you in a significantly easier way.

B.L.O.G.

Better Listings On Google

Blog creation is not all just for entertainment but for business matter as well. Here’s how it works. Blogs, no matter what the business may be, can increase your visibility on search engines; if done right. The way Google ranks companies is by initiative. If there are continuous blog postings, or links in regards to the same matter of business you’re dealing with, then Google will pick up on your main keyword phrases and keep you in mind when those specific keywords are typed into a query. Blogs help small business gain top page placements on Google. You have to remember, that search engine optimization, also known as SEO, takes great partnership with blogs. Because you are sharing productive content about subjects associated with your organization, you receive these higher rankings above those who don’t take the time to do so.

Here are some options to begin blogging:

Blogger

The grandfather of blogging started off with Blogger. Blogger is a easy, quick site for begging bloggers. Blogger is also owned by Google. In other words your content will be set live on the server.

Tumblr

Tumblr & Posterous are very similar. They both are “Twitter-like” and break the posts into specific categories. These categories can be divided into photos, quotes, music and more. This is a great way to keep a live stream going. Tumblr is known to be an effective place to create a community around your findings and sharing your new ideas.

WordPress

As one of the most popular blog platforms today WordPress is free and easy to customize. WordPress is available for everyone and anyone to begin right away. WordPress is also known as a hosting service, so do not be confused. WordPress is supported by a volunteered community who work very hard to improve the platform every day.