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An SEO guide to Google Hummingbird

 

What is Hummingbird?

Like Panda and Penguin before it, Hummingbird is the name of the latest and greatest update to the Google search algorithm. This dictates how, what, and where web content appears given any particular search term. Many existing and familiar features remain the same as before, whilst overs have been tweaked, removed, or reinvented. The most important and exciting change though, which I want to explain here, is the application of their smart semantic search feature, and what it means for SEO. 

 

Semantic search

The way search once worked required all parties to speak the language of the search engine. It was important for the content, but also for the searcher.

Today search engines are learning to speak human on all sorts of levels. This means that jargon, technical terminology, as well as slang can be picked up and understood more readily so as to be placed in the proper context.

Essentially what semantic search means is that rather than matching keywords from search terms to web pages, the underlying meaning is taken and analysed from both sides.

If you search for terms which have recently become obsolete without your knowledge, as opposed to presenting older information, search engines would now look to deliver web pages that explain why your search is obsolete, and what you instead should be searching for.

 

What this means for SEO

As always, the best SEO professionals need to stay ahead of the curve to keep up with search engines and this is no exception.

As mentioned precise word matching takes on slightly less of a role, and a greater need for Adword research takes it’s place. Also quality of content takes a centre stage in this new type of SEO. Your reputation will also become increasingly relevant to how search engines treat your content. Are you being well reviewed? do your customers or viewers return frequently? Are they sharing your links with others? All of these considerations now become crucial.

Google’s Smart Semantic Search Means Quality is (Finally) King

All of the biggest and best search engines are continually striving to improve their service for the customer, and to therefore provide the best service available. Recent developments in Google’s Hummingbird update are a big step forward, and it is essential to be up to date so that you can make the most for your SEO strategy.

There are a great many factors which go into deciding which pages will appear when a search term is entered, and where these pages will be placed. Conventional means like analysis of page-rank, and keyword use still feature as critical elements, but with a twist.

The new algorithm used by hummingbird makes the user experience far more conversational than ever. You can now easily type “great taxi firm nearby” as opposed to needing to rely on the location keywords. Further the more specific your search terms, the more google works to filter out irrelevant pages. It manages this by analysing content more than ever, by taking the gist of the content, the summary, or particular subjective viewpoints into consideration, the search engine can move away from keyword reliance to focus on precisely what the content explains.

All this means progress for how the web is used, though as a part of your SEO strategy it may mean more hard work for some. Repetitive, or low quality content will be discriminated against in favour of more clear, concise, and informative content. Be creative and diverse, make use of synonyms which rank highly in Adwords rather than drowning your viewer in the same keyword two dozen times per page.

Since the beginning of time (in SEO terms) content has been hailed as king, though there have always been ways that certain companies get around the requirement. Updates in how search engines work, particularly the smart semantic approach of hummingbird, seems as if we are heading very much in the direction where high quality becomes an absolute necessity.

SEO Traffic And Popularity

How does the posting of an article improve traffic to your site? It’s really quite simple. Just by using the right keywords, your website can be improved significantly. These keywords should be found in every article that you post in your blog or site.
Writing an convincing and information article sometimes may not be an easy task. Having knowledge about the content you are posting is crucial. Article writing plays a very important role in gaining traffic and maintaining visibility in the online market.
There are several ways for article writing and distribution to ensure greater visibility of your brand for your online business.
First is to write article for other webs page owners. This is a great way to increase your article marketing efforts considering there are a lot of website owners that do not have the time to do article writing, promote their business and to create promotional offers to gain greater ROI. In most cases, these businesses forget how important article writing is to improve traffic to their site. Moreover, these companies will be more than happy to give you the load and pay you as much as 10 dollars per article with good content.
The next step is to locate websites that are well-known when it comes to article submission. These websites help you generate more traffic to your site and as a result, can eventually become revenues. Moreover, you can also do backlinks in these websites. This is one of the third steps. Creating backlinks can be a good strategy to drive more traffic to your site. If you also prefer, you can post these articles in social bookmarking sites to double the chances of people seeing your website.
The most important thing about creating your article is to use significant keywords all the time so that the major search engines such as Yahoo, Google and MSN can see you. The fourth step that you can do is to do Organic Search Engine Optimization techniques which mean using a lot of keywords so that your website will land on the top spot of most search pages.
Now that you have a steady flow of articles in your site, you don’t stop there just yet. Try to be persistent with your advertising efforts. You can come up with an e-book that will give readers an idea of what you have to offer.
Once you have done everything, there is still not time to relax. You need to check whether your system is still in order or not so that traffic can be driven effectively to your site.

User Friendly Website

User friendly means a website that is for your clients to use and delivers essential information about your website. Too often, website owners do not build their websites with the user in mind.  This is vital because websites are meant to attract potential clients! If you want to build and maintain a successful marketing campaign, be smart about the way you set up your website. Below are 5 key features you want to stress on your website to make it top-notch!

  • Information & Content– This is probably the most important feature because it is what is going to attract an audience to your site.  Stock your website with information and content that is relevant and interesting.  However, don’t go over the top! No one wants to have to read an essay to understand what your website is about.  Keep it simple and informative. Break up your content so it is not overwhelming to the eye.
  • Navigation- Make sure it is easy to navigate around your website.  Include a menu that enables the user to easily go from page to page.  If possible, put the menu on the top of the page and include drop down menus if necessary.  About and Contact buttons are extremely important.  Users want to know what your site is about and how to contact you with questions or concerns.
  • Accessibility- You want current and potential customers to be able to find you easily, right? Most users will use search engines and directories to find you online.  Because of this, you want to market yourself accordingly.  Apply SEO or PPC tactics to your website so that you can be more readily visible online.
  • Website Speed- This may seem like a thing of the past, but a lot of users still have dial-up service and if your website is crammed with unnecessary junk, it may slow down the website and the user may leave the page in frustration before it even loads. Factors that may affect loading speed include image size, page size, flash features and excessive code installation.
  • Smart Links– Links are important not only to make your users experience more favorable, but for your website’s benefit as well.  Links will connect to other pages within your site and to the outside world as well.  Make sure your links are functioning! The last thing you want is for a user to come across a broken link! This not only makes it impossible for the user to access the link, but makes your website look unprofessional.