1-866-930-0367


Posts tagged: Custom Blog Creation

Does your site have space for custom blog creation?

You may have noticed that so many websites will have a page on their menu screen to direct you to their blog. Though you might have noticed many blogs, there is a likely chance that you have never actually clicked onto the blog to see what it is. This, for the most part, is the role that a blog will take in a website – a hidden compartment that largely goes unnoticed, but which is very useful for a small select number of your regular visitors.

Custom blog creation
Custom blog creation acts as an advanced SEO method that can have a big impact on your website in terms of how successful your business is, as well as being useful for your customers, and simultaneously which has an effect on how the search engine reads and ranks your website.

For your business
Insofar as your business is concerned, custom blog creation works much in the same way as other SEO efforts you might regularly practice and invest in. There is no one way that a custom blog increases the business you do on your website, but a handful of different factors which take into account both how your customer, as well as the search engine read your site.

For your customer
When it comes to blogging, one of the most important factors to consider is how it will affect your customer. By using the space in your blog to cover subjects relevant to your business, product, or service you can go into greater depth and offer specialist knowledge to your customer base. This can lend itself to making you an authority in your industry, and gives you a place to cover more niche interests which may none the less rack up to a lot of traffic, particularly if the info on your blog is unique and can’t be found elsewhere.

For the search engine
From the point of view of a search engine like Google, frequent blog posts are a sign of an active website which is constantly producing new content and information for their customer.

Custom Blog Creation as a means to pull in traffic



We’ve spoken recently about how companies can use blogs to pull in traffic, and to help the business rank higher on search engines too. But why is custom blog creation so effective, and how exactly does it lead to more traffic for your website?

There are many reasons why blogs have such a powerful magnetism for traffic, though the most general reasons that they work so well are pretty simple to explain. The first way is a well known rule in sales, and basically means the more people you approach to make a sale, the more sales you’ll make. It’s true that you’ll have more rejection too, since the rate of rejection is higher than success, but all you need to care about is those successes slowly racking up. And this is a little bit like how blogging works.

If you run a busy website and over a 3 or 4 year period you write 500 blog posts, you can guarantee that not one of your customers of viewers is going to read every single one of them. In fact most of them will go totally ignored, in fact your customers might not even check your blog. However your blog posts will still come up on Google, and the more you have, the more chances you have that someone searching on your subject will arrive on your page.

If they do, and appreciate your content then you have a new potential customer, if not, you still get a spike in your traffic coming in to your website, and this is good. The more consistent traffic your site pulls in, the higher it will list on search results, thus bringing in more traffic, and so on.

The reason all of this happens over a blog is to separate it from the main, more specific pages of your website. If all of your blog ramblings were on one page then few viewers would stay for long to look around.

Taking Advantage of Custom Blog Creation on Your Small Business Blog

When you hire a company to perform custom blog creation for your business, you get a direct line of communication with your client base — but you also get a powerful marketing tool that can win you a lot of search engine traffic. It’s no secret that blogs are commonplace business adjuncts these days, bringing visibility and sociality to a corporate website that may not offer either one innately.

Visibility
The thing about custom blogs is that they give you a place to write passionately and intelligently about your business — and when you do that, you have a tendency to write things that other people interested in your business will search for. Say, for example, someone searches Google for the phrase “direct line of communication with our client base”. Now the chances are good that there are several other websites out there that feature that phrase — but probably not so many that this very blog post won’t show up in the first few pages, and we’re really not even trying.

That kind of thing happens every day as a regular consequence of blogging.

Sociality
There’s not really a lot of reason for some random person to go and link to your homepage on Facebook or Twitter unless you’ve done a phenomenal job of wowing them. But when you put interesting, emotional, controversial, useful, or jawdropping content on your blog — and you should be shooting for at least one of those with every blog post you make — they might. Even moreso if you put a Like, Tweet, Pin, Digg, or other social media button on every blog post you make.

How Much to Blog
Some of that depends on the details of your custom blog creation. Various plugins can change the SEO quality and other details of your blog posts, allowing you to blog less often but to more effect. If you just open up WordPress and start typing, you’ll want to blog almost daily. With a blog created for SEO purposes by an SEO company, once a week should be more than sufficient. Just remember to stay interesting and relevant, and more than anything else, post like clockwork, even if that means writing a bunch all at once and scheduling your posts weeks or even months ahead! (Full disclosure: this post was written on July 15th, 2013. It will be posted on September 29th, 2013. That’s what we’re talking about!)

Market Your Business Using Custom Blog Creation

There are a lot of blogs on the internet some successful, some a waste of time. Custom blog creationis crucial for communication with your existing and potential new clients and it is also a way of ensuring that you retain your high page ranking.
If you don’t already have one, create a blog and link it to your website. Custom blog creations are a point of interest and, provided you keep it up to date and relevant, will succeed in keeping our name visible. They are a vital part of the page ranking system as each new post is classed as new content; thus it is ranked as opposed to repeated content and blogs that are left untouched, which are not ranked.

Consider hiring a custom blog creation company to help you. The will ensure that it is written in such a way that it will gain the best possible ranking. If required, they can also write your content and keep them updated; handy if your advertising has provided you so many clients that you haven’t got the time to do it yourself.

A custom blog creation company will provide the correct plugins for use with social network websites; this will increase your visibility, which is the name of the game. Bear in mind that your blog is not a one-off; it has to be added to constantly. When you hire a custom blog creation company make sure that they have experience.

Quantity is as important as quality. The custom blog creation company you hire must be willing to update your blog on a regular basis with information that is relevant and of a high quality. After all this method is your way forward; the entrance to a world of targeted, high quality traffic.

Regularly updated blogs are seen as new and fresh content by search engine spiders so it is important that the service you hire for your custom blog creation is professional and dedicated to you and your business. It isn’t an expensive business and it’s well worth the investment to ensure you get the 14 best results for your business.

Blog Posting: Outsource, Insource, or Unsource?

So you just paid your SEO experts to perform some high-level custom blog creation, and now you’re sitting there looking at your newly-minted, empty blog, and it occurs to you: you don’t really have a good plan about who’s going to do your blog posting. Your basic options are:

Outsource
This is what most companies go with, and there’s good reason — a solid ghostwriter can learn your industry, develop a voice, and create content with serious SEO value for a moderate price. They might not whip out serious link-bait (if you want that, you’ll have to pay big bucks for a big name), but they’ll get your ranks up and get some positive comments rolling.

The advantage of outsourcing is that it comes cheap in terms of time and money, and it’s the industry standard, so you’re not going to stand out if you go with a ghostwriter. The disadvantage of outsourcing is that you’re really not going to stand out if you go with a ghostwriter — and quite often, standing out is the goal.

Insource
There’s also a pretty strong argument for getting the best writer in your office to whip up a blog article every week. It’s generally actually more expensive than having an outsourcer do it, because it takes some time and in-house people charge by the hour instead of by the word — but on the other hand, an in-house writer knows a lot more about what’s actually going on in your industry and in your company.

Unsource
Of course, if you have the ability to put words on paper in a coherent manner, there’s a couple of very good reasons to do it yourself. After all, you’re the boss — no one knows your business like you do, and you can be certain that if you’re the one writing the blog, you’re going to put out the kind of content that you want to see associated with your business.

Of course, you have to be willing to put yourself out there and take ownership of what you wrote (and how you reply to any flak you get for what you did write). If you’re not comfortable in that kind of position, unsourcing may not be the option for you.

Five WordPress SEO Plugins For Custom Blog Creation

If you are looking to improve your rankings and you are thinking of using your blog to try to have an impact on this, then there are some fantastic SEO plug ins designed specifically for WordPress on the market that can really help. If you don’t have a blog site yet, then contact an Organic SEO company that offers Custom Blog Creation and ask them to set you up with a great blog as soon as humanly possible!

1. WordPress SEO by Yoast.
This is a plug in that you just have to have. This plug in has everything you need when it comes to optimising your WordPress site. Lots of bloggers all over the world use this fantastic add on. It won’t cost you a penny, and it will make optimising your page a doddle.

2. Google XML Sitemap
These days, good SEO wouldn’t be good SEO without a sitemap. It matters hugely with Google and indeed all of the large search engines, and you will be lost without it. This plug in will help automatically create a map of all of the links between the different pages of your blog and will automatically submit the information to the major search engines. Again this one is absolutely free, and is worth its weight in gold!

3. SEOPressor
On page optimisation is another SEO must have in the eyes of Google these days. It can be one of the most important factors in terms of how your site ranks, so having the right ion page optimisation plug in is essential. SEOPressor will help you choose the right keywords and will also help you with appropriate keyword density. This plug in is going to cost you around fifty dollars, but it’s so worth it!

4. 404 Redirect
Sometimes things go wrong with blog sites, and you have to be prepared. None of the search engines like 404 pages popping up when one of your links is broken. This plug in removes a 404 page and redirects the traffic to the correct page. The WordPress directory should be your port of call for this excellent free plug in.

5. HeadSpace 2
This is an all in one. Tag, custom descriptions and titles, on page SEO and more. Another essential plug in that is free from the WordPress directory.

How to Continue Blog Posting For Years Without Running Out of Ideas

Blog posting is a discipline that many people lack the mental wherewithal to take on for more than a few months at a time — especially if they’re blogging for profit rather than for their passion. But like any task that must be done, there are ways to handle the demands of continuous blog posting, even in the very long term.

The first step is to maximize the effectiveness of your blog posts. That means hiring an SEO company for custom blog creation, so that every post is automatically optimized for impact on the SERPs. It means adding social buttons to your blog posts to allow others to market for you on the social media tip. It means learning the basics of on-page SEO so that you can work keywords naturally into your blog posts without sounding stilted.

Why is that important? Simple – the more effective your blog is at improving business, the more your impetus to keep blogging. After that, it’s less a matter of drive and more a matter of continuously coming up with new things to say.

The first and easiest way to do that is a cute little tool called Google. Between Google News, Google Alerts, and just plain Googling stuff up, there’s no need for anyone in any industry to be anything other than up-to-date on the subjects relevant to their business. And up-to-date news is always blogworthy.

The second easiest source of blog material is your own business. Don’t be shy! Blog about what you just did, what you’re about to do, and your long-term plans no matter how unreachable. (For one thing, just by putting them out there, you’re driving yourself toward the goal. For another, people love to read about crap like that.)

Finally, you’ll never run out of material if you read other people’s blogs about your business. Give them trackbacks and write counter-posts that explain in great detail why they’re wrong, even if they’re mostly right. Stirring up debate draws a crowd, and a crowd is what you want when you’re blogging.

Blog Posting Is A Discipline Every Business Owner Should Master

Custom blog creation — that is to say, having a blog built for your business that has automated SEO features set up by an SEO professional — is a good idea for every business that doesn’t already have one. But once you have your customized blog, you have a choice to make: who is going to do your blog posting?

You can always hire a content writer to get it done for you — there are no shortage of people on the Internet who will throw some words together for a few cents apiece. Maybe your SEO company has some of these people on staff (or knows a few reliable ones to outsource to.) But the problem with hiring other people to write your blog posts for you is that none of them know your business like you do.

Even if you don’t have the time to write a new blog entry once every week (and really, that’s the absolute minimum you should be producing), you still ought to get involved and write at least one unique post every other month. The reason why is simple; your customers want to get to know YOU. They don’t care about some researched-and-rewritten hash from a content writer. That stuff is great filler, but it’s not specific to your business.

Blog posting isn’t really all that difficult, especially if you only toss out one blog post every other month. Save up your news, and share it with the world. Every time you put on a new sale, introduce a new product, service, or employee, or basically anything else interesting happens, put up a blog post about it. It breaks the mostly-monotony of the content-producer posts and gives the customers a sense that you really are personally interested in sharing your business with them.

If you don’t think you’re a writer, don’t stress — just make sure you have a solid spellchecker, and you know what’s going in on your business. Your honest words of success, despair, or even silliness will help you connect with your clientele and bring them into the fold.

Better PR: Custom Blog Creation or Article Writing and Distribution?

There are lots of reasons you might want to focus on creating an ample amount of high-quality content for your business. The biggest is the social factor: the more you say (intelligently and well, that is), the more people on sites like Facebook and Twitter will talk about what you said. The more they do that, the more traffic you get, the more (free) backlinks get built on your behalf, and so on.

So, knowing this, some people have come to use with a pretty simple question: if you’re going to focus on creating killer content and putting it out there, where should you put it? Google’s recent focus on “fresh” content seems pretty solidly in the camp of “don’t duplicate it”, so that’s out. And really, when you get right down to it, there are two basic options — you can put it all up on a blog, or you can post it to various article directories.

So which is better PR?

If you go for custom blog creation:

  • Readers are much more encouraged to move from one post to another, learning more about your company as they go.
  • You can add your own widgets and tools to make your blog more SEO-friendly, more reader-friendly, and more ‘you’.
  • The various tags, titles, categories, and other natural blog elements all add to your ability to focus each page, SEO-wise, on a specific keyword or two.
  • As you add more pages to your blog, it will grow in relative authority and each post will benefit from that.

If you go for article writing and distribution:

  • Readers reach the call-to-action and they’re much more likely to follow it to your site’s landing page than they are to click off to another article.
  • Article directories tend start with higher authority (and thus significantly more readership) than a blog will, no matter how well-SEO’d.
  • Article directory pages benefit (or suffer) from the overall quality of the directory as a whole, so a very good directory will pass even more juice onto your content.

On the whole, it’s somewhat of a conundrum, because if you have an established blog with a pile of content on it, you’re better off posting to the blog in most cases — but if you don’t, you’re better off posting to an article directory. But if you keep posting to the article directory, you’ll never get that blog off of the ground. In the end, as was probably entirely predictable, the best answer is to do both.

There is No Substitute for Custom Blog Creation and Regular Blog Posting

There are a lot of parts of a typical SEO campaign that are kind of replacable. You could, for example, get backlinks through social bookmarking instead of by directory submission. But custom blog creation followed up by regular blog posting — there’s nothing that can replace that.

Custom blog creation is unique because it has an effect on your web presence that nothing else can achieve. In fact, it has a few of them.

First, a custom made blog that you post regularly to gives your website continuous content. The search engines love new content, and with regular blog posting, you’re giving it to them. Assuming your blog is hosted on the same domain as your main content, every new blog post will give your landing page a bit of it’s ‘new content juice’ and keep your landing page higher in the rankings.

Second, a custom blog allows you to control your internal linking structure, which is a complex way of saying you can use it to tell the search engines which keywords to hook to which page. If, for example, you have a landing page about poisonous mushrooms and another about magic mushrooms, you can use a blog to link several keywords related to poisonous mushrooms to the poisonous page. Then, the search engines will see, “hey, all of the poison-related keywords go here…so should we!”.

Third, every blog post offers you a chance to expand your sales funnel. Write the blog entries well, and other people will link to them — and thus, to your website. This is why many businesses go out of their way to create particularly attitude-laden blog posts — because a funky outlook can make people more inclined to link to you.

Finally, blogs are a top-tier method to perform reputation management. Because every blog post is you — your story, your knowledge, your expertise — every time you put something out there, you’re giving your potential customers further evidence that you’re the person they should turn to for all of their (for example) mushroom-related needs.