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Posts tagged: dofollow

Social Bookmarking 101: Understanding Dofollow

A social bookmarking site allows us to link posts, videos and web pages in a single place. These favorite places then become much easier to check on for updates and new information. The reason that they are popular is that we can use the bookmarking site on our phone, home computer and work computer anywhere that has an internet connection.

Understanding Dofollow
These bookmarking sites rely on being popular and protect their search engine ranking at all costs. The users of these sites can back link so they have SEO value and have become a favored tool of SEO companies. These back links can be set as dofollow or nofollow and they indicate for the search engine crawler whether the link should be followed or not.

The bookmarking site may find that it is losing its ranking because too many of the back links are rated as poor and its reputation suffers. This can result in a policy of nofollow back links so that low quality links do not pull down the reputation of the social bookmarking site.

Dofollow Is Better For Our SEO
The social bookmarking sites that allow dofollow are therefore the sites that we want to use so that our site gets the most benefit. We can help by trying to only link good sites and by removing links to old content that is no longer being looked at.

Good Content
On our site it is important to have some unique quality content so that we benefit from being ranked by the search engines and from the link we have placed on the social bookmarking site. While good links are important and our site gains reputation from back links to high reputation popular sites this alone cannot turn a bad site with no content into a highly ranked site.

The best way is to have a balanced approach good content, good links to good content and letting as many people know about them as possible. Bookmarking sites, social media, blogs and forums are all great places to give your site a boost. This will improve your sites reputation and help you to be visible in search engines.