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Posts tagged: first page placement

Setting your sights on first page placement

Regardless of whether you’re new or a veteran to the world of online business, first page placement is the holy grail of SEO for businesses big and small. If you are just at the start of your journey then it’s important to understand first page placement so that you know what you’re aiming for, and how you can begin to work toward it.

What is first page placement?
First page placement, as the name suggests, refers to where a customer or web browser can find your content via a search engine. Almost all website clicks come from a search engine one way or the other, so having your site or pages from your site featured on the very first page of results on a search engine like Google is both a sign of great success so far, as well as a cause for developing future growth and success.

What it means to your business
Very rarely when a user enters a search term into the engine will they click past the first page, more often they will edit their search rather than go onto page 2 of search results. What this means for your business is that the first page is like a booming shopping area – the rent might be higher, but it’s certainly worth it in terms of how much trade you’ll do.

Is it attainable?
Yes, first page placement can be achieved whether your business is grand or small through strong SEO efforts providing your content is excellent. Being tech savvy can also give you a leg up on the competition, and there are some shortcuts to be taken advantage of.  

Top tips
Always survey the competition when it comes to achieving first page placement, the great thing about this is that your existing competition which is on the first page is an exact template of what your business needs to take its place, you just need to offer everything they do, and a little extra on top.

First Page Placement for an independent business

If you’ve ever run a small independent website or have a website for your independent business then you probably know the feeling of frustration at finding your web page that you’ve worked so hard on featuring dozens of pages down the list in the search engine.

Whilst it certainly is true that in some ways it will always be difficult for a small independent business to compete with industry leaders in the quest for first page placement, though this certainly doesn’t mean it’s impossible. Also remember to try different search terms, you may never know how your web page will best be ranked by the likes of Google.

On page optimisation

First off when competing with the best there are plenty of ways you won’t necessarily be competitive, however there are advantages you have and one of these might or could be more concise individual web pages. Ensure that your url names, meta tags, and meta titles are all clear and concise. Doing this will rank your page better on the search engine, and will also help to attract more viewers and in time both of these factors will boost your pagerank.

Be the best

Secondly never sell yourself short. You might not be the biggest company in your industry but that doesn’t mean you aren’t the most professional at what you do. Ensure that your content has everything that your competition boasts and more and you’ll be sure to make big gains over time.

Local keywords

Finally take advantage of your local area. Locality is one of the biggest weapons you have in your toolbox, and it can target your most relevant customer base and set you apart from the rest of your competition. Consider using map services for your website to help local mobile browsers to find you directly.

Why First Page Placement IS achievable

 

It seems like finding a web page from your site on the first page of Google is a little like winning the lottery, however this is far from the case. First off winning the lottery comes by chance, achieving first page placement takes skill, hard work, and innovative ideas.

– The best content

First of all in whatever your industry is, you need to compete with the best, and you need to be better than them. However with recent development in Google the way this is worked out is fairer than ever, and even small websites can get on the first page with the right approach.

First of all you need to do your research. Look around at what your nearest competition, or the competition you aspire to, and see what they’re doing that you’re not. Once you have a good idea on what’s on offer it’s your turn to make something even better.

Check out the skyscraper theory, it tells us that nobody ever searches the second highest building (or at least far fewer than who search for the top). For this reason you need to do everything the competition does, and more. The reason this isn’t such a mountain as it sounds is that you can use others for inspiration.

– Solid keyword research

Next you need an expert to help you with high level keyword research. By tapping into more elegant keywords than your competition, and by differentiating your keywords you can really pick up steam, increase traffic, and climb the search engine result pages in no time.

– Take advantage of your locality

Finally take a shortcut to the top by using your locality to target your main audience – your locals.

By placing the name of the town of your business in conjunction with your keywords you can guarantee at least local searches bring your web pages right to the top of the rank. Once you have these pages in place your traffic will grow organically, and you’ll soon see a snowball effect start to grow your traffic from over unexpected angles.

How often do you click to Google’s second page?

(or: How To Achieve First Page Ranking)

So what’s that you were saying? Google has a second page?

For the vast majority of internet searches, the user already knows the destination they require. For the rest, search engines are very proficient at ordering the most relevant pages so as to help you to find your solution as quickly as possible. The only necessary proof of this is by asking yourself, how often do you need to click beyond the first page of results when using a search engine?

Exactly! So how is it that you might one day hope to see your web page(s) ‘up in lights’, peacock proud, displayed on the first page of the search results for your given term?

The answer is that you need to cater to the search engine by ticking all of the boxes for a successful implementation of professional search engine optimization techniques.

 

Beware of quick-fix solutions

If you found this page then the chances are that you searched something somewhat similar into your chosen search engine. You may also have come across a flurry of results advertising “first page placement in the time it takes to boil the kettle”. Suffice to say, this is a little like an advert for “the perfect bikini body in a fortnight”, perfectly true if you’re already almost in such a position. For Keith, 45, with his 38″ waist, and furry shoulders, though, it probably isn’t a reality.

All quick-fix alternatives to growing your website’s success will be so temporary as to only have a degradative effect in the long term.

 

The healthy way to the top

If you take your business seriously and have long-term goals for your website’s success, then these are some of the things you need to succeed.

Great quality content
Expert keyword research
Effective link building
Clean simple web-design
Social Media presence

3 Effects First Page Placement Will Have On Your Website

Search engines are so often the crux of a website’s hit-or-miss status. They are the difference between an extremely poor amount of traffic, or an insanely high amount of traffic. If you fail to be noticed on search engines, your websites will fail to wield a large audience. Most website creators want to get their page or blog to achieve first page placement, but do you know why that goal is so important? There are three major advantages: relevance, exposure, and visitors.

  1. Relevance

When viewers run across your website as one of the first search engine hits on their page, they will get the feeling that your site is what they are looking for. Because most websites on the fourth or fifth page of Google or Bing are very rarely seen, they tend to be less professional and less interesting. At least, that’s how surfers on the web see it. You want to avoid that stereotype. You want to be relevant.

  1. Exposure

Having positive exposure is the best way to get the word out about your website. The higher up you are on the search engine, the more popular your page will be and, therefore, the more exposure it will get. Never underestimate the power of hits.

        3. Visitors

If your website already has good exposure and is relevant to searches, more visitors are bound to look at your site and see what it’s all about. The more people that see your website, the more people that spread your website. Make sense?

Relevance, exposure, and visitors (or traffic), will be directly influenced by your first page placement. And, even if you can’t make the first page, these traits are still increased immensely by small changes in your status on search engines. Make sure to check up on your placement regularly.

First Page Placement

First page placement ensures that your web page takes the top rank on the most popular search engines on the internet. What exactly does first place placement mean? In other words, a ranking on the first page is when someone is searching for keywords that are relevant to your type of business, and finding your web page or business listing. The goal of SEO is to bring you to a first page ranking and to keep you there. The first page raking process may take a while because there is the process of building quality links for you, improving the content of your web page, and getting your site indexed with all major search engines.

In order for your company to have success in your target market, you need to own a top spot on the front page for all relating keywords. First page placement using local keyword phrases is definitely beneficial to your web page, although it only brings you a small percentage of the overall traffic. There are other services offered that are part of a larger whole and are meant to be used in conjunction with each other. For the best results, meeting with us and analyzing your needs and business plan will set the tone for success.

The SEO First Page Placement Guarantee is Almost Always a Scam

There are a lot of companies out there who use words like “guaranteed” when they announce that they can get your website on the first page of Google. But that’s almost never actually a guarantee they can back up. Even Google’s Webmaster Tools puts is succinctly: “Beware of SEO’s that claim to guarantee rankings.”

So why do people fall for it so easily? We have no idea — probably it’s because people expect, when they buy a service, to get specific, measurable results. When you pay for a maid, you expect a clean house. When you pay for a chauffer, you expect to get to your destination comfortably and on time. When you pay for an SEO, however, you’re not buying a sure thing. As prominent SEO speaker Rand Fishkin once wrote:

SEO scams have used ‘guaranteed rankings and traffic’ as a slimy catchphrase to lure in gullible buyers with too-good-to-be-true promises. That association has stained the entire industry. SEO’s cannot control the search results the way FedEx can control shipping packages or Coca Cola can guarantee the taste of their beverage. The search engines alone are responsible for…the rankings

Now, there are exceptions — every once in a long while, you’ll find an SEO company so confident that they don’t take any money from you until they’ve delivered a first page placement. Those groups are amazing — and usually quite expensive; moreso than you’d have to pay a typical SEO company for the same placement.

It’s a sad situation, but the fact is that SEO is a ‘magic pill’ kind of industry — people want there to be silver bullet-style solutions, fast workarounds, and guarantees, and there’s just no way to go about doing any of that. So long as there’s opacity in the system — and there has to be because Google requires it — there will be people out there willing to take your money, do nothing for you, and then claim that they worked their butts off to no avail.

In short, the lesson is this: if your SEO company is guaranteeing results, be suspicious — and ask them for specifics. Ask them for a timeframe, and if they don’t deliver within that time frame, don’t hesitate to ask for all your money back and switch companies.

First Page Placement on Google: Two Routes To The Top

When you’re shooting for the elusive first page placement on Google, you have two simple choices: the overnight-celebrity option or the long-grind option.

Sure, Baby, I can make you an Overnight Celebrity
If you want the glamour and sparkling lights of topranked placement now and you’re willing to spend to get it, pay-per-click marketing is the option for you. Pay-per-click, or PPC, marketing is what creates those “Sponsored Links” at the top and sides of nearly every search.

The advantages of PPC are simple but powerful:

  • you don’t pay anything unless someone clicks on your Sponsored Link.
  • everyone who clicks on your Sponsored Link goes straight to your landing page, where you have the chance to turn them from a surfer into a customer.
  • the sponsored links start appearing the moment you’ve finished setting up the campaign, so there’s no delay; your customers arrive minutes after you’re done.

On the other hand:

  • Compared to a mature SEO campaign, the cost of PPC visitors is obscenely high.
  • If you don’t do your keyword research carefully, you can end up paying for a lot of visitors who are looking for information rather than a product or service to buy.
  • When you stop paying for PPC, it stops working instantly, too — there’s no ‘residuals’.

The Long Grind
The other option for first page placement is straight up organic SEO — doing everything you can to make your website look good to Google. This is a huge field and it takes an SEO company to do the job well.

If you think you might like SEO, it’s probably because:

  • SEO, once it’s matured, is extremely efficient money-wise, almost to the point of generating free traffic.
  • Visitors that come from a well-designed SEO campaign almost always arrive with the intent of buying what you’re offering.
  • Once you start getting traffic from SEO, you’ll keep getting traffic from it for quite a while, even if you stop paying for it for a while.

On the other hand:

  • SEO takes a long time to mature — six to twelve months is normal, and double that in particularly competitive markets — and until it matures, it can feel like you’re just throwing money down a hole.
  • Because of that, you can’t be guaranteed results when you pay for SEO; the best you can be guaranteed is that your website will move upward in the search rankings, which is not nearly the same thing.

How Google Places Is Changing Local Internet Marketing

It is quite incredible to think that these days there are around three billion local searches made on the internet every single month. This clearly means that if you are a company looking to make inroads into a local market, you absolutely have to have a focus on Local Internet Marketing. Of course, three billion searches are spread all around the world, but when you consider that there are only around 6 billion people in the whole world. This gives you some idea of just how many people are making local searches!

The great news about local searches is that you don’t have to spend a fortune to make sure you have a good presence when people are searching locally. The first thing you need to do is to look at your Google places profile.

This is a simple profile which can be accessed by signing your business into Google, and it only requires basic information. The key here is to make sure that the information you add to your profile matches the information that you may have on other directory sites. Synergy in this respect is going to do an awful lot for you in local search results. This consistency is going to be very helpful to you, so don’t just restrict it to copy. You can also make sure that you have the same images available on your multiple place pages, and you should also think about linking as many of these place pages together as possible. As well as where you are and how things look, make sure you force home your branding on all of your place pages too. You should also make sure that you fill out all of the required information too – even if it’s not compulsory. A belt and braces approach can never hurt.

Finally, you have to share the information, for a variety of reasons. People may already be aware of you, but you want those people liking you on Facebook, +1’s on Google aren’t going to hurt either, and some reviews are going to make a huge difference to the way you rank.
If you’re after First Page Placement in local search results and you don’t think you have the time to work at this yourself, find a great Organic SEO company to do it for you.

First Page Placement: Two Paths, One Result

There’s exactly one absolute law in search engine marketing: if your website doesn’t have at least one first page placements on Google, you’re not going to get enough traffic to survive. Even a 100% conversion rate won’t help you if you only get a visitor every five days.

There’s two (white-hat) ways to achieve a first page placement, and they’re both equally effective — only perhaps under different circumstances. The first, organic SEO, is slow, less expensive, more efficient, and lasts a long time. The second, pay per click marketing, is fast, more expensive, less efficient, and ends the second you stop spending money.

Organic SEO
Organic SEO is essentially the art of ‘tricking’ Google into putting your website at the top of the rankings for specific keywords. That’s accomplished through a huge variety of tricks (a complete SEO Bible would be longer than most encyclopedias) most of which involve manipulating the website itself to appear more relevant and authoritative for specific keywords (on-page SEO) or linking to the website in a way that makes the website appear more relevant and authoritative for those keywords (off-page SEO).

Organic SEO is slow because the way Google calculates authority is based, at least in part, on website age and number of incoming backlinks — and if you build too many backlinks too quickly, Google will penalize you for ‘cheating’. So it’s a process that builds up over time. That said, the cost-per-visitor once you reach the top spots is almost nothing, and the authority you’ve built take a long time to fade away.

Pay Per Click Marketing
PPC marketing is basically ‘paying Google for traffic’. All of the “sponsored links” you see when you Google something are people who are paying for PPC marketing. PPC marketing is drop-dead simple in concept and bewilderingly complex once you get into it — that’s why it’s always a good idea to hire a PPC management team to take care of the details for you — anything else is basically wasting money.

PPC is fast because the moment you get your campaign set up, the ads start appearing and people start clicking. However, you will pay at least a few cents for every visitor that comes to your website — so you’d better have the conversions and the profit-per-conversion up high enough that you can afford to do so.