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Posts tagged: first page placement

Organic SEO is Like Organic Food for Your Website

Organic SEO is, at heart, the practice of creating the circumstances that will make Google and other search engines show your webpage on their front page. It’s an absolutely vital practice to the success of any long-term web-based business — in a very real way, if you’re not getting natural traffic, your website isn’t healthy — it’s on life support.

Like a healthy diet of organic food, organic SEO doesn’t have instantaneous effects — the goodness builds up over time. No one expects that if they stop eating Happy Meals and start eating right, they’re going to magically become perfectly healthy overnight — it’s implicitly understood that building a healthy body takes time and continuous effort. Organic SEO is exactly the same.

organicSimilarly, like eating right, Organic SEO has some of the most profoundly positive effects on your business of any of the practices you could engage in. When you eat right and overcome your health problems, you wake up every morning feeling energized and ready to take on the world. When you have powerful backlinks driving your page to the top of the search engines, you wake up every morning to learn that you’ve gotten another thousand visitors, few hundred conversions, and dozens of sales overnight, and you’re ready to pay bills, set some aside for a rainy day, and go out for a night on the town.

For a small business SEO is even more important, because the budget is that much tighter and the profit margins are that much more critical. SEO represents that investment into your future, without which your business will be permanently hooked on ‘fast food’ — by which I mean paying for banner space, classified ads, and other expensive, less-focused traffic.

Like McDonalds, these alternate traffic sources are fast, easy, and they claim to be cheap — but in reality, in the long run, they cost you so much more than doing things right. Just like eating junk will eventually cost you more in medical bills than you could possibly save on your monthly food bill, paid traffic will always eventually catch up to you, wallet-wise, as your conversions suffer.

Far better to ‘eat right’ from the get-go, and achieve a truly healthy web-based business sooner rather than later.

Tips to get your website a First page placement on search engines

The online marketplace is a hub of constant activity and intense competition. Each and every website has to compete against millions of other sites that offer similar products and services. So, it becomes extremely important not only to get your business noticed by the online audience but more also ensure that your website gets traffic that is legitimate and not spam.

Search engines have inbuilt algorithms that constantly scan the web for relevant and good pages to index them in order to include them in the Search Engine Results Pages (SERPs). A good understanding of the principle based on which these crawlers or bots work will help you increase the visibility of your website and in turn enhance your Return On Investment (ROI). A visitor will choose to become a returning visitor and eventually a potential client only if they like the site. In Search Engine Optimization, this defines the process of ‘Conversion.’

A few important things to keep in mind to get your website a first page placement include:

A good landing page: The home page of the website is the first page a visitor sees. Importance must be given to both, the written text as well as the images that together constitute the overall content of the landing page. The text content of the website must be well-written and the chosen images, embedded videos, etc should give the page a very professional look and feel.

User navigation: The primary and secondary user navigation should be easy. This can be accomplished by integrating the website with dropdown menus, radio buttons, navigation and search bars, sitemaps, well-defined tabs and easy-to-read content categories.

Backlinks: Incorporating high-quality and relevant Incoming links from external websites that have a good PageRank into your website increase the popularity and ranking of your website.

How Important Is First Page Placement

The importance of first page placement can not be overstressed. In order for a website to thrive and convert sales it has to be visible. In general, unless a person follows a link from another site, they will only look at the first page of results. On rare occasions they may go through the first five on the second page. Those sites that struggle for the bottom results will ultimately fail. Here are a few tips on how to capture first page placement in the search engines.

The first thing to consider when trying to obtain first page placement is keyword research. There are many good services available that will offer you a keyword search run for a reasonable price, but you will still have to cross check those with a Google tool to make sure of the frequency and relevance of each keyword. Sometimes the best attack is to go after the less common keywords first. Being ranked well for longtail keywords will still drive some heavily targeted traffic to your site and increase your sales rate. Once you have established your site in the longtail region, go after the most heavily competed for keywords. It will take more effort to capture any kind of placement for these, but the effort will be rewarded with heavier sales.

Keyword selection, use, and distribution are very important items, but they are all for naught without a consideration of the other on page factors of your site. Meta tags, content, and url normalization have to be looked at before you will capture first page placement. Meta tags have to contain your keywords. URL normalization will help the search engines’ spiders to follow and index your site. Always remember that content is king. You have to use a proper keyword density- 1-3% – to avoid spam penalties. People have to feel that the content is written for them or they will not trust your site enough to buy from you.

First page placement is the Holy Land of the internet. Sales flow every day from that placement. When you try to capture on of those top ten spots, consider whether or not you truly have the time to make it happen or should you hire an outside company to get you there quickly and efficiently.

How to make it to a search engines’ first page placement

First page placement is important to ensure that your website takes the top spot of most search engines. If a client searched for a keyword related to your site, then your site should occupy the top page of the search engine. If you do not occupy the top spot of the first page placement, then it can be detrimental such that you can loose a lot of money in the end since you are not visible enough for the clients to see.

There are a lot of examples of bad first page placements in the internet. This is brought about by people who do not know how to build their websites ready for search engine optimization and those who do not use the right keywords. It is sad to note that there are more ineffective websites that are built everyday. In cases such as this, is it good to reconstruct the entire website so that you can occupy the top spot in the page ranking of most search engines? The answer is yes! So what makes a first page placement go bad?

Basically, a first page placement is just a small page that most search engines show after a client searches for a keyword. For example, if you sell cats from your website and a client is looking for the keyword “kittens”, then your website should be reflected on the search page. Unfortunately, if you do not use the right keywords while building your website, then it is less likely for clients to find your website. Instead of gaining revenue, you lose money instead.

So how do you fix your website so that you will occupy the top rank of the first page placement?

Get into the habit of seeing how many people are searching for a special keyword daily on average. Let us look at the keywords “kitten” again. Now, if you were the client who is looking for cats, would you use “pets” as your keyword while you are searching for it in the search engine? Of course not! You need to use keywords that are specific. So if you are building your website SEO, it is important to use the keyword in the title of an article or put it somewhere in the URL of the webpage. This allows the major search engine websites to see your page.

Visibility matters if you want to gain revenue from your online business. If you use the right keywords, not only will it drive traffic to your site, you will also be visible to the major search engines.

The Benefits of Social Bookmarking

Social bookmarking is an interactive technology that allows users to store, classify, rate, comment on and search links to any websites or blogs within a close environment. Examples of social bookmarking sites are Facebook, Twitter and Myspace among many others. What is unique about social bookmarking sites is that it does not use search engines instead, it uses links through the site’s community of registered users thus transforming the navigation to a social experience.

Social bookmarking is a popular way to locate, classify, rank and share internet resources. The difference between a normal website and social bookmarking site when it comes to bookmarking of pages is that web browsers have the ability to bookmark pages only for those links that are tied to a browser or a computer. This means that if the computer or server is not online, there is no way to bookmark or access those sites.

On the other hand, social bookmarking sites allow you to access the site by means of an online account. This is effective since even if you are not logged on to the account people can still bookmark your site thereby increasing the traffic on your site. This is a new way to share new sites to a much broader audience.

Now, people save bookmarks as favorites to a public website so that they can be accessed from any computer or can be shared with other people. People can also bookmark the sites which are called tags to find a bookmark in most social bookmarking websites. This means that if you encounter a page that interests you, you can save it on your site so that you can share it with others thereby increasing the probability of that site will be bookmarked by other people as well.

Social bookmarking is a very simple way to ensure that your website is noticed and marketed to the right group of people. If you use your social bookmarking sites well and couple it with most major search engines such as Yahoo!, Google and MSN, then you will increase or drive the traffic more on your site.

It is a known fact, that these search engines give more weight on the content of the website in order for your website to have a first page placement of the search engine. Submitting your site on social bookmarking sites therefore allow you to generate greater volume of traffic to your site.