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Posts tagged: Forum Posting

How Forum Posting Can Improve Your SEO

If you’re involved on the internet, then you probably already know what forums are. Whenever you have questions about a specific topic, you search for a forum that has the answers. Likely, at some point in the past, you looked to a forum for direction by reading about other people’s problems and their solutions. But, what exactly got you to the forum and how does forum posting help you?

Chances are, it was because of the search engine that you used. You typed in your problem, and instantly a forum showed up with the solution. Or you typed in a solution, and instantly a forum showed up explaining the problem. Forums work both ways, giving you the ability to supply questions and answers.

Forum posting creates a web. And that web is made up of the different topics that present themselves on the forum. When web surfers search for something that is on your forum, they end up getting caught in your web. Their interest becomes a view, a comment, a reply. And when someone comments or replies on a forum post, that’s one more page that search engines will pick up. What else though?

Titles of your forum will also give search engines more keywords to grasp. Remember to use significant headings though. Many times, companies make the mistake of using forum titles that are completely unrelated to their topic.It’s very important that you know the difference between using relevant keywords and adding information that doesn’t match up just to get more views. The lasting impression will be cast on those who like what they read.

Now, you can’t actually control what others put on your forum. But you can stop people from posting nonsense on it. Keeping a close eye on the postings within your forum will allow you to monitor the quality of your website and, thus, obtaining a more satisfied audience in the process.

Forum Posting: A Guide for SEO Success

Internet forums (also known as message boards) are online discussion sites where conversations between people take place through posted messages. There are millions of forum sites available on the internet that cover a range of topics from the hottest TV shows to how to fix your computer at home. Whatever your needs for forum posting, it is guaranteed that you will find a site that meets them.

Online forums are different from chat rooms. Messages are generally archived or indexed for as long as the site is active. There are many of the early forum sites that have been online for several years, so it is easy to see how having a few links on older forum posts can be extremely valuable for your website.

Steps to Forum Posting

  • First, put together a list of all the online forums and blogs that feature discussions around your product niche. For example, if your website sells cosmetics, look for sites that discuss beauty tips or techniques.
  • Determine which of these sites are the most active and frequently used. Flag these as the ones you will join and post on.
  • Once you have joined, regularly go onto the sites and read the posts. Comment on posts when appropriate, being certain to be relevant and helpful.

It’s important to understand that gaining the ability to add links takes a longer time with forum posting. You have to begin with contributing and then you can include your website link with your signature and in your forum profile. After you have built trust and respect by contributing to discussions, you’ll have the ability to include your link in your forum posts, as long as it’s relevant to the topic being discussed.

Final Thoughts
Using forum posting for SEO success is time-intensive, but can be one of the most effective tools you have. It takes consistence and patience while you are establishing and building your reputation in the online forums. Remember to identify the top sites that match your industry and then be relevant in your posts and comments. Once established, you can then add your links.

Forum Posting vs. Article Writing and Distribution: Which Is Better SEO?

There are a lot of very different activities that all fall under the umbrella of ‘SEO’. One of the things that SEO companies do constantly is evaluate their processes to see which if any of these processes is going out-of-date or otherwise becoming a less efficient thing to do. It’s an in-depth and very complicated process, because there are often no clear answers. Unless Google comes out and says “we’re devaluing XYZ backlinks” (which they have done in the past!), it’s all inductive logic and pattern analysis.

So let’s look at two common SEO activities: forum posting and article writing and distribution.

Forum Posting
The essence of forum posting is to go onto a forum, make a name for yourself there, and then slip in a few backlinks to a few choice sites. The advantage of forum posting is that it’s a backlink that comes pre-equipped with a pile of potential traffic: the forum-goers that respect your efforts are quite likely to click your link and check out your wares. The disadvantage of forum posting is the administrator: if they decide that you’re a marketer and you’re spamming, all of your effort can vanish with a click of their banhammer.

Article Writing and Distribution
Writing and distributing an article is a time-consuming effort that begins with research, continues with writing original content, and ends by finding the right place and method of making that article available to the public alongside a link back to your webpage. The advantage of article writing and distribution is that your article will generally rank well in the SERPs all by itself, creating an entirely new crowd of people who will see the article and might click the link bank to your main page. The disadvantage of article writing is the enormous amount of effort that goes into creating a proper article that will drive proper traffic.

The question of which makes better SEO depends on a lot of variables. If your goal is raw SERPs, you’re probably better off with forum posting; there are a lot of very high-authority high-relevance forums for just about any niche out there, so forum posting can nail you lots of quality back links relatively quickly. If your goal is traffic, the articles may get you better in the long run since they score for SERPs on their own in addition to raising the ranking power of your website.

Quick Links Like Forum Posting Or Slow Links like Article Writing and Distribution?

Last week, we mentioned a divide between two different kinds of links in the SEO world. Since then, we’ve gotten several Emails from interested readers who wanted us to explore that difference in a little bit more detail. Here goes.

Quick Links
The first category of backlinks are the ‘quick links’ — links that take very little creativity, time, or even expertise to generate. These are links like the ones you get from forum posting, social bookmarking, RSS aggregation, directory submission, and blog commenting.

The goal of a quick link is to get a backlink pointing from a unique root domain that you’re not already linked to — all other elements of the backlink are secondary. It’s nice if you can control your anchor text, your link context, your LSI, and all of that — but it’s not necessary. The simple fact that there’s a new root domain on your list of “root domains that are linked to my page” is the goal.

You can get quick links from almost anywhere — even most SEO-ignorant stay-at-home moms can be trained in the art of quick link building in a matter of hours. The important attributes of a quick-linker are a long attention span, an immunity to boredom, and a resistance to carpal tunnel syndrome.

Slow Links
The second group are the ‘slow links’ — links that get built at the rate of two per hour instead of twenty per hour. These links take a spark of creativity, because they need content in order to be built. Article writing and distribution, press releases, Web 2.0 properties, guest blog posts, and marketing videos are all slow links.

The thing about slow links is that they’re like the Swiss army knives of SEO: they do everything, and they do it all pretty well. A well-written slow link will give you:

  • * A backlink — and usually one with decent authority and juice behind it.
  • * A landing page from which potential customers can find you.
  • * A public work that you can point to as evidence of your expertise and use as a tool to build your reputation.
  • * A piece of content that other people might backlink to voluntarily, widening your sales funnel even further.

In the end, the best SEO strategies probably involve a bit of both kinds of links. Focus too much on quick links and you’ll lose to someone with a better reputation. Focus too much on slow links and someone with a mountain of quick links will outrank you. A divided approach is the best answer for most companies.

Article Writing and Distribution is the Foundation of Long Term Success

When you get going with a Web-based business, there are two separate tacks that people take in order to establish their success. The first is to spend money on advertising, get people to come visit their sites, and hope that they make more than they spent on advertising. The second is to work, spend a lot of time building backlinks and raising their rankings through organic SEO, and hope that they rank high enough to start bringing in enough money to pay the bills.

Then, there’s article writing and distribution. It’s both at once, and it works wonders.

In general, you can pay someone to write the articles, to distribute the articles, or both — though frequently it won’t be the same person doing both parts. That’s because the kind of people who find it easy to string words together with flowing eloquence tend not to enjoy sitting there and mindlessly clicking “submit” over and over on dozens of different article directories, and vice versa.

Once you find the people who can tag-team the job appropriately, however, you’re golden. Here’s why: when you have a well-written article and you submit it correctly to an authoritative article directory, you get the total package. Your article will likely rank quickly for it’s chosen keyword (assuming you did your keyword research correctly, of course). Once it’s ranked, you’ll start getting organic traffic through it as people click from it to your homepage.

That’s targeted traffic, and it’s worth quite a bit. Moreover, every article provides you with a context-controlled backlink with the anchor text of your choice, generally from a quite reputable source. (If you’re submitting to Jackopff’s Article Bucket, you might want to reconsider and see what it takes to get onto EZineArticles.com or another major article directory.)

Repeat the process, coming up with quality topics, solid keywords, and reputable directories every time, and you’ll soon find yourself with a quite functional web-based business. It’s a lot of effort, and it takes both creativity and technical knowledge, but once you know the game, it’s very very worth your while.

The Power of Conversion: A Lesson in Targeted Email Marketing

Let’s do a little bit of basic math. Let’s say you’ve got a website, and for every 200 visitors that come to your site, you make a sale. (People spend a little time on your site, so you know they’re not just bouncing as soon as they land — there’s clearly something attractive about your copy that has them engaging, they just won’t buy.) You’ve got yourself a conversion rate of a meager 0.5%.

Let’s say you’re selling an ebook that doesn’t cost anything to produce, but you have to make at least $1200/month to pay your bills and whatnot. Every sale makes you $30. At this point, in order to make ends meet, you need 40 sales — or 8,000 visitors each month. Sound likely? Not unless you’ve got a lot of money and one hell of a PPC management team.

Solutions to the dilemma are obvious: get more visitors, or improve your conversion rate. Getting more visitors is going to get exponentially harder — but there’s an easy tool you can use to improve conversions; it’s called targeted Email marketing.

With targeted Email marketing, you collect Email addresses from the people who visit your site, and you send them Emails regarding the topic they visited about. For example, if your site sells a product designed to help them pick up men at a bar, you might send them Emails about common problems with bar patrons or how to drink without getting wasted.

At some point, you slip in a sales pitch for your product — and because they’ve had the chance to get to know you through your Emails, they’re a lot more likely to buy from you. The longer you wait to pitch them — and the higher-quality the material you send in the interim — the better it works.

The result, if done correctly, is a massive spike in conversions. Because after all, if you can convert a whopping 3% of your visitors through targeted Email marketing, you don’t need 8,000 visitors each month anymore — you only need 1,334. That’s an incredible decrease in the effort you need to put into marketing, all for just a little extra put into conversions.

Directory Submission: The Front Line of Backlink Building

When it comes time to get someone to do some basic website SEO work for you, there are a lot of different techniques that they could engage in order to get your website indexed and ranked quickly:

  • Article writing and distribution
  • Blog commenting
  • Directory submission
  • Forum posting
  • Video marketing
  • Social bookmarking
  • Custom blog creation
  • Web 2.0 properties
  • And those are just the most common…there are dozens more!

It’s important that SEO companies use a variety of these different kinds of methods. One thing that search engines hate is a monotonous link profile. In other words, if 80% of your links come from forum posts, the search engine isn’t going to give those links a lot of authority, because they’ll assume the same person is making all of those forum posts.

That said, there’s a pretty good logic behind doing at least one of those activities often and first: the directory submissions. The reasons are simple.

You Get Indexed
If you’re a brand-new site, you need Google to recognize your existence as a valid site before it will send you any traffic about any subject. Getting indexed can take weeks if you’re not smart about it — but when you submit your URL to a few dozen high-authority website directories, you virtually guarantee that you’ll be indexed within 24 hours.

You Get Authority
Website directories — at least, when they’re chosen well by your SEO people — have quite a bit of standing with the search engines. They tend to be old sites (that’s good), with pretty narrow categories, meaning your site is on a page with a bunch of closely related sites (that’s good), and the links are one-way rather than reciprocal (that’s good). All that goodness adds up to plenty of benefit for your website.

You Get Control
When you submit a link to most web directories, you get to control a few very important things. The first is the description of your site in the directory itself. That gives you control over the context your site is listed in. The second is the anchor text of your link — that lets you focus your site’s ranking impact on a particular search term.

With all of these benefits, a startup’s strategy should be obvious: start with the directory submission, move on to everything else. You’ll be glad you did.

Local Internet Marketing Is Good Small Business SEO

In the vast world of small business SEO, there are some practices that are obvious, and some that are overlooked by many small businesses. For example, it’s commonplace for small businesses to have a website and for that website to feature a blog. That’s just good SEO. But one thing that many businesses seem to completely overlook is the power of local internet marketing.

Local internet marketing is essentially the art of convincing Google and the other search engines that your business exists at a specific location. The result is that when people in your area search for a keyword related to your business, they see your website in the rankings. The second result is that when people someone else search for a keyword related to your business alongside a keyword related to your locale, they’ll get results that include your website.

The reason why local internet marketing is good small business SEO is simple: it’s easier to be a small fish if you’re in a small pond. A florist in remote Forks, Washington can reach the top of the local rankings with about twenty minutes of concentrated effort — compare that to the 55 million results for “floral delivery” without the location in mind. Even if you live in a big city like Los Angeles, local internet marketing can cut your competition by as much as 90% compared to the generic form of your chosen keyword.

Local internet marketing also has a bigger benefit to your business than generic internet marketing does. That’s because local internet marketing sends people through your front door. Broad-keyword internet marketing sends people to your website. The conversion rate from visitor-to-buyer on a website is excellent at about 5%. The conversion rate for visitor-to-buyer in a brick and mortar store is appalling at 5%; it’s average around 40%. So local internet marketing is easier to rank with and converts better.

If you own a small business, you have every reason in the world to look into local internet marketing — but just in case you need one more, here goes: most SEO companies charge less for local internet marketing than they do for broad-spectrum SEO work. Check it out for yourself, and jump on the bandwagon before someone else in your town takes the number one spot all for themselves!

The Latest Changes to the Rules of Organic SEO

Organic SEO is changing even as we sit back and try to keep up. Google released a new algorithm called Panda in March, and has updated it several times since then — and Panda has changed everything. Until Panda, it was enough to follow a complex but definable set of rules regarding everything from keyword placement and density to creating a natural link profile.

Today, however, there is an art to SEO that simply didn’t exist before. That’s because Panda suddenly put rules in place that takes the “user experience” into account. For example,

EzineArticles.com used to look like this:

And now, it looks like this:

See the difference? The largest and most profitable article directory on the Internet did away with two navbars, and 3 different blocks of AdWords because Panda slapped them downward in the rankings until they complied. Their profitability is down because the AdWords are gone, but the other choice was to have it tanked completely because their pages simply wouldn’t show up on any search engine results pages.

Why did this happen? Simple: because according to Panda, your user experience sucks if you have a bunch of crap interrupting or distracting from your main content. There exceptions; Panda loves social bookmarking buttons and other ‘share-me’ stuff and won’t penalize you if you’ve got it alongside your content, for example. But by and large, modern SEO means creating clean, easy-to-use pages just as much as it means creating keyword-dense, heavily-backlinked pages.

But wait — there’s more. Panda doesn’t just check your content pages for user experience. It checks every single page on your site and gives your entire site a weighted ‘usability score’ — which means that your entire site can get penalized if just one or two heavily-visited pages have a poor user experience.

What that means for SEO in the modern world is profound, because Google is now forcing us to juggle between satisfying the demands of Panda and being able to effectively monetize our sites — how easy that ends up being has yet to be seen.

Why Blog Posting is the SEO of the Future

Blog posting is the SEO of the future, and there are a lot of good reasons why. By blog posting, by the way, I’m not talking about going to other people’s blogs and leaving comments on them in order to get backlinks. There’s nothing wrong with that, but in this case I’m talking about going through with a custom blog creation process and then making blog posts to your newly created blog on a regular basis.

The reason why is that blog posts can be carefully optimized for a specific keyword (like, say, ‘blog posting’), and get quite a bit of love for that particular keywords. Once the love is obtained, they can then easily focus said love onto your target site through the use of clever anchor text. With every blog post, a new keyword develops an interest in your site. That’s great value. All you need to do is learn how to properly optimize for a given keyword.

The Basics of Optimizing Your Blog Posting Efforts for Specific Keywords
Everyone knows the basics: Put the keyword in your Meta Title tag. Put it in your headline. Put it in your first sentence. Put it into some subtitles. Put it in between 1% and 2% of all words from there on. That’s all easy — but there’s more.

You should also try to fit your keyword into the post’s permalink. Oftentimes, this is automatic because WordPress and other blogging engines generally create the permalink based on the post’s title. But sometimes the permalink gets created before you insert the title or something else goes wrong, so you need to go back and change the permalink manually to make sure the keyword appears.

Ideally, you’ll also have a tag and a category that both match your keyword at least in part. That won’t always be possible, of course, or you’d be creating a new tag and a new category for every single post you make — but you should make it possible for your highest-impact and highest-competition keywords.

Do that, and every blog post you make will focus an entirely new and different and powerful keyword onto your site — and that’s the kind of power that w