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Posts tagged: international website

Expanding Your Website Internationally

Nowadays, it is almost crucial that you be able to expand your business internationally.  Technology has allowed the world to become more interconnected and therefore, this has made it much more possible for businesses to spread their wings to worldwide territories.  There are many factors you should take into consideration before you launch an international site.  Changes will have to be made on your existing website so that it better suits the needs of your international clientele.  Of course, this is easier said than done.  However, the results will be surprisingly profitable and worth your time and money.

  • Who is Your Target Audience?- First, you must figure out who your target audience is going to be.  Will you be dealing with a specific country or continent?  What languages will you have to take into consideration? If you cannot afford to have your website translated manually, you can look into features like Google Translate Tool. After all, communicating with that target audience is such a crucial part of any business plan.  Know your audience first and build a campaign around their needs.
  • Localize the Website- Once you have figured out who you are targeting, you can now figure out what changes will most effectively benefit your audience.  Aside from language, you must also adjust your content and delivery accordingly.  Take the culture into consideration while doing this! Every client or potential client wants to feel as if they are understood, so presenting a website that caters to their cultural inclinations will be highly beneficial.
  • What Search Engine?- Google may seem like it rules the world but the truth is that some countries deal with their own search engines.  Russia, for example, uses Yandex and in China Baidu is most widely used.   This is important to know because when it comes to website marketing, search engines are an imperative part of the process.
  • How Do You Want to Optimize?- Once you have established which search engine dominates the country or region you are dealing with, you must figure out which form of optimization will better serve you and your audience.  This requires research! After all, keywords and link building are only two of the factors pertaining to PPC and SEO optimization.
  • International Currency & Regulations- This may seem obvious but often, businesses do not take this into consideration when they are expanding internationally.  Currency translation as well as tax regulations are highly important.  This is especially important if your site offers shipping services.  Similarly, be aware of laws and regulations each country has as far as doing international business goes.  You do not want to end up in unnecessary trouble because of this!