Where Blog Posting Fits In

Blog posting can be a very effective piece of an overall internet marketing campaign. The question often arises as to how to effectively use blog posts and what are the real benefits of them in the first place. Blogging and microblogging have begun to revolutionize how people communicate and relate their ideas, desires, and, most importantly to you, the products and services they have to offer.

There are many types of blogs, some researchers claim there are 13 to be exact. The ones that people are most familiar with are company blogs and those ”microblogs” like Twitter and MySpace. A company blog can be used to great effect if the blog posting is good and offers something that the reader can use. Usually your readers will be looking for some sort of tip or advice on how to accomplish a goal. Of course, your goal is to convert a sale. Every one can be satisfied if you offer solid content. You can offer the tips that the reader is looking for and add a subtle sales pitch at the same time. By offering what the reader is looking for you are building trust in your website and the products/services that you offer. Trust equals sales.

Blog posting to ”microblogging sites” can be used to offer quick discounts on products or services and haul in some quick targeted traffic. Twitter only allows 140 characters, so you have only a few words to convey your meaning. The downside to microblogs is that you have to build a following. You can only do that by being as exposed as possible through other aspects of organic SEO and SEM.

Trying to figure out where blog posting fits in can be quite a conundrum. Essentially posting to your company blog and other blog sites offers you a greater internet exposure and can help with organic SEO if you post comments to relevant blogs. Gaining backlinks on related sites will slowly and naturally build your page position. When used as a part of an SEO campaign, blog posting can bring you many benefits.

Targeted Email Marketing vs. Microblogging

There are many benefits to targeted email marketing. Some of those benefits are shared by microblogging- Twitter, Facebook, etc. However, a good email campaign will overshadow anything you can do in 140 characters and everyone that you send your material to has already opted in. Here are the benefits of targeted email marketing vs. microblogging.

Potential customers have opted-in

On microblogging sites you will slowly develop a following that will soon delete you or ignore you if all of your messages revolve around a sales pitch. With targeted email marketing you have already overcome that obstacle. Each recipient has already filled out a form that suggests that they wish to hear about your upcoming offers. This form also gave you plenty of demographic information to work with. You can target certain age groups or gender sets with your offers. All of this decreases the chance that your email will be deleted or ignored.

Targeted email marketing can be automated

Targeted email marketing can be easily automated or handled by an experienced company. All you need to do is subscribe to a good autoresponder service. If you are not a good copywriter, hire someone to fill your ads with appealing copy. Edit their work to ensure that the subject line is enticing enough to get the receiver to open the email. The subject line is the deciding factor in the decision to delete before reading for over 90% of recipients. With any microblogging approach, you have to maintain it daily. The lost time usually does not make up for itself in sales or traffic to your site.

Internet marketing is very important for any company, but especially so for any web based commerce business. There are many approaches to create traffic and a buzz about your company, but targeted email marketing is one of the most surefire, low return on investment methods available to everyone. Creating email leads that generate sales is crucial to the livelihood and longevity of your business. That is not to say that you should ignore microblogging completely. As with any internet marketing campaign, you have to take a holistic approach. Each step compliments the other.

How to make it to a search engines’ first page placement

First page placement is important to ensure that your website takes the top spot of most search engines. If a client searched for a keyword related to your site, then your site should occupy the top page of the search engine. If you do not occupy the top spot of the first page placement, then it can be detrimental such that you can loose a lot of money in the end since you are not visible enough for the clients to see.

There are a lot of examples of bad first page placements in the internet. This is brought about by people who do not know how to build their websites ready for search engine optimization and those who do not use the right keywords. It is sad to note that there are more ineffective websites that are built everyday. In cases such as this, is it good to reconstruct the entire website so that you can occupy the top spot in the page ranking of most search engines? The answer is yes! So what makes a first page placement go bad?

Basically, a first page placement is just a small page that most search engines show after a client searches for a keyword. For example, if you sell cats from your website and a client is looking for the keyword “kittens”, then your website should be reflected on the search page. Unfortunately, if you do not use the right keywords while building your website, then it is less likely for clients to find your website. Instead of gaining revenue, you lose money instead.

So how do you fix your website so that you will occupy the top rank of the first page placement?

Get into the habit of seeing how many people are searching for a special keyword daily on average. Let us look at the keywords “kitten” again. Now, if you were the client who is looking for cats, would you use “pets” as your keyword while you are searching for it in the search engine? Of course not! You need to use keywords that are specific. So if you are building your website SEO, it is important to use the keyword in the title of an article or put it somewhere in the URL of the webpage. This allows the major search engine websites to see your page.

Visibility matters if you want to gain revenue from your online business. If you use the right keywords, not only will it drive traffic to your site, you will also be visible to the major search engines.