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Posts tagged: internet marketing

What Local Internet Marketing means for Small Businesses

Most search engine entries looking for goods or services, particularly those where the consumer intends to make a purchase, will be looking for a point of sale that is local and therefore practical for them. Whether you own a clothes shop, or a cafe, most of your regular business will come from the local community. So how do you plug in and make the most of this demand in your local community?

Why is it important?
Local visibility is key for any business that might want their customer to know their whereabouts, which it would seem, probably covers pretty much all businesses. However for businesses which make direct face to face transactions I.e. The retail sector, this is a necessity.
SEO marketing is one of the most valuable and popular ways that companies reach their target audience. By considering your local area, SEO can be driven with an initiative to cater to your locals. Whether you sell online, or use your website to promote your small store, customers feel comfortable buying from local providers, so if your SEO only targets “ladies footwear” for example, you may be missing out on sales you would have gained by adding  “South London” to your keywords.

Take advantage
There are a number of location based services online to host your business information, google places, yelp, among others. These are for the most part completely free, and will catch anyone local to you who is in search of something that you sell. Making use of these fantastic free services will make sure your customer knows where you are, how to contact you, and even allows reviews to be left for new customers to see.

Make your voice heard
Get involved with local activities, sponsor school sports days or other local projects, and advertising your business through local community, and industry specific blogs. Most towns, or Burroughs will have websites dedicated to your local area, and it’s up to you to make the most of them.

Social Media presence
Facebook, Twitter, YouTube, and other social media outlets are not going anywhere but up. If your business still isn’t making the most of social media then you really must. Having a strong Facebook account for your sandwich shop builds buzz, and your customers can even interact with you, and one another. Your social media campaign makes your customers feel like club members, maintaining a sense of store loyalty, and keeping a line contact between you and your customer.

 

First Page placement – Only An Arms Length Away

When your website just begins to get off the ground, the thought of getting your site first page placement for even just a few keywords can sound challenging. However, it is both a lot  easier — and harder — than you might expect and that’s because there are several different ways to get that first page placement, but none of them are entirely without complexity.

Organic SEO
The first choice is your standard organic SEO marketing: you build a vast array of backlinks. You also make sure you present a natural backlink profile from a wide variety of websites, including directories, articles, blog comments, social bookmarks, and more. The process takes an investment in time, not just in terms of hours, but in terms of allowing months to pass in order to convince the search engines that your site isn’t just a fad.

Organic SEO can be complicated because there are a lot of ways to screw it up. You have to know the basic process of building backlinks, but that’s just the beginning. An artificial link profile (i.e. all of your links traceable to the same IP address; all of your links appearing around the same time of day/days of week; etc.) is a surefire way to get all of your work undone in a hurry, and it’s hardly the only one. With Google’s new Panda update, you have to worry about details like how your page looks to incoming visitors as well.

Pay Per Click Marketing
Pay per click marketing — also known euphemistically as ‘sponsored placement’ — are the ads you see at the top of each SERPs page that aren’t the natural results. Every search engine has them, and anyone willing to bid on the keywords can get their site listed in them. Of course, it’s not an easy process to wrap your mind around, much less explain in a few words.

The key to doing PPC correctly is to not do it at all. If you’re going to rely on PPC marketing to get your traffic flowing to your site, just bite the bullet and hire a qualified PPC management firm. These people know the pay-per-click game inside and out, and the fees they charge are nothing compared to the money you’ll lose if you try to get into the PPC game unaided.

Simply said, first page placement is right there for you to have — but be prepared to work with the experts to get there, plain and simple.

SEO Marketing: True or Flase?

As we look back on Internet marketing history years from now, it’s possible that we’ll see many changes and updates.
At the same time, it’s important to pay attention to the internet, and see how it is changing around Google, and not just within it. The hurried growth of social media, for example, has altered the way people search for information and answers, and the growing number of new websites means there are so many more things to find, while making it harder to actually find them.

All of this change is exciting, but can also cause a lot of confusion. It’s no wonder that Google is trying their very best to stay at the top of its game and businesses are trying to maintain their rankings for keywords and search phrases. Incorrect information and mistaken ideas are everywhere, and following the incorrect advice can hurt your business in a detrimental way.

To help you sort through the chaos, we have listed the most important truths and myths that surround the current and future condition of search engine optimization.

Truth: Keywords and links swill always be important when it comes to SEO.
For the chatter going on that “the old rules of SEO are out the window,” search engines STILL have to find you some way, somehow. That means that keywords and links to your site are still very significant.

Truth: Google wants your website to appear “organic” and not “over-optimized.”
Google is on a mission to downplay (sometimes even punish) sites that have been trying to go around the system by jamming keywords and taking other steps to make pages harder to read and recognize.

Myth: That means you can ignore search engine optimization altogether.
Google and the other search engines process millions and millions of searches per day, which makes them significant Internet marketing. There is a big difference between “findable” and “over-optimized,” and most websites still have a lot of room for development.

Myth: The very same companies and websites will proceed to dominate and rank highly.
Whether you enjoy a great search engine ranking or want to catch up to a challenger, what are most important are the measures you take to move forward. Google is placing more meaning on present content and updates, which means that no ranking or benefit is safe for very long.

First Page Placement

First page placement ensures that your web page takes the top rank on the most popular search engines on the internet. What exactly does first place placement mean? In other words, a ranking on the first page is when someone is searching for keywords that are relevant to your type of business, and finding your web page or business listing. The goal of SEO is to bring you to a first page ranking and to keep you there. The first page raking process may take a while because there is the process of building quality links for you, improving the content of your web page, and getting your site indexed with all major search engines.

In order for your company to have success in your target market, you need to own a top spot on the front page for all relating keywords. First page placement using local keyword phrases is definitely beneficial to your web page, although it only brings you a small percentage of the overall traffic. There are other services offered that are part of a larger whole and are meant to be used in conjunction with each other. For the best results, meeting with us and analyzing your needs and business plan will set the tone for success.

Marketing

There are many different forms of marketing strategies designed to improve the population of your web page and business. It is debatable between many what the very best form of marketing is, but never the less, they are all very affective and create traffic to ones web page. Some marketing strategies include, Internet marketing, Seo optimization, PPP (Pay per click) marketing, Email marketing. Of course. there are the more original and traditional marketing strategies such as magazine/newspaper ads, billboard ads and even television commercial ads. Regardless of your preference, the desire to advertise your business is the first and most important step to take, for a brighter and much more future for your business.

These marketing strategies may be different, but their goals are all very similar.

  • Raising awareness
  • Educating your customers about your services and explaining your background and goal as a company.
  • Building a loyal foundation with your consumers

Web page traffic

A web page’s traffic makes all the difference as far as numbers go. There are many different and creative ways to increase the number of visitors to your webpage. Once you have enough visitors visiting your webpage, you will see that rankings will increase, and ultimately, sales will rise. If you are unable to generate visitors to your site, making sales will be unlikely. There are many steps you can take to help increase the traffic flow to your webpage. Some of those include:

  • Using effective keywords
  • Use social media
  • advertise
  • Clean and concise material
  • Improving your search engine rankings
  • Content makes sense and is informational
  • Adding links
  • Seo marketing, social media marketing, and internet marketing.

Keeping these tips in mind can allow your web page to naturally gain traffic, which ultimately brings in more views, customers, numbers and builds a lasting name for your business.

Pay-Per-Click Vs. SEO

Pay Per Click
Using Pay Per Click rather than SEO marketing has potential of being a controversial topic. What exactly is Pay Per Click? Pay Per Click is a form of internet marketing which a web page owner pays a sum of money for their  web page to show up on the first page of popular search engine websites, such as Google. It is still in the air whether this marketing strategy is more affective than SEO marketing. Some believe that paying large amounts of money is indeed beneficial and they get what they pay for while others believe it is not worth spending such large amounts of money because consumers tend to “ignore” the ads that pops up while searching. Pay Per Click is calculated by dividing the number of clicks generated by advertisement and the actual advertising cost.

SEO Marketing
Seo Marketing is known to be a more natural and “organic” form of internet marketing. It is known to be a lot more affordable compared to Pay Per Click. Although this process is known to be a more “natural” form of marketing, some do prefer to pay more to skip the “organic placing” process and appear on the ad list on the top of the search results page. SEO is creating natural traffic patterns based on natural searches and link building. Organic SEO had one main goal, and that is to promote the natural growth of business.

Marketing

Marketing, defined, is a process of communicating a valuable service or product to others. Selling is one aspect of marketing however, advertising is the overall strategy. Advertising and promoting your product or service is an essential aspect of “marketing”. According to the American Marketing Association, the term, marketing is the activity and creation for communicating, delivering, and exchanging offers that deliver value for customers, clients, partners, and society at large.

Any business offering a specific type of product or service will need some type of marketing to expand their branding and visibility. A crucial marketing strategy is online marketing. Online marketing may also be known as internet marketing. Some examples of online advertising include several advertisements on different search engines. Other examples may involve banner ads, blogs, social network advertising, online classified advertising, advertising networks and more.

Internet marketing solutions incorporate search engine optimization, social media marketing, email marketing, content creation and marketing, link building and much more.

The main target for marketing is exposure. More visibility is done through marketing strategies and one of the most beneficial ways to do so is through an affordable internet marketing company. The internet is a main resource for people. Whether searchers are in need of a service, an answer, a phone number or location address the internet is constantly being used worldwide. What better way to promote, advertise, and market your business or product through what is being utilized numerous times daily; THE INTERNET!

Take some time to invest into a proper internet marketing company that will offer and guarantee organic search results along with paid advertisements. A full internet company that can offer a wide verity of solutions is your solution!

Why use article directories?

Article Directories is another form of link building. In other words, this is an additional essential towards your company. They are such a beneficial way to gain easy publicity for the type of service you are promoting!

 

Article directories can help you:

Gain more traffic to your website

Potentially sell your product

Distribute your blog

 

Proposing articles isn’t a fast process. If you are looking to proceed with this process properly than prepare for taking a little time to do so.

 

The real question to ask, why would it be better to be found through hundreds of sites rather than just one? As the old saying goes, the more the merrier!  This same theory relates when submitting different articles to article directories!

The purpose to create and submit these articles is in order to be found by numerous amounts of people so a decent number of them will click on your link. By clicking, each article results to visiting your site. How simple is that?

 

Internet marketing services, not only provide SEO or PPC campaigns but other packets relating to article submissions. Ask your internet marketing company if they will provide you with more information.

What SEO and Your Business Have in Common; You Both Are On the Same Team!

Search engine optimization is such a crucial part in the growth of your company. If you are in the beginning process of building your website it takes not only patience but lots and lots of time and effort. Search engine optimization can increase your visibility and possibly the growth in your business. Isn’t this exactly why you created a website? Optimizing a site to rank high on Google, Yahoo, or any of the other important search engines, can be extremely difficult if you are not doing it the right way. Elite Marketing Solutions is here to help take the load off your back, and assist you with what you need.

In this generation we all have grown to accept, whether we like it or not, the internet and computer technology has taken over. Most people will search the internet for important information; may it be specific news occurrences or a type a business or even a simple question. Search engines have sky rocketed immensely with how popular they have recently become. With learning this information having your business ranked on the first page is a necessity, right? Of course! So how do you get there?

Proper SEO work takes a well certified team along with time and effort. Most SEO companies are not able to offer what they promise. Elite Marketing Solutions takes pride in our affordable SEO as well as other marketing packages we offer. The assembly we work with is not only on your team but strives for the same goals in attaining and gaining more visibility. We assemble hard work and dedication with each and every campaign we offer; whether it may be a simple mobile website layout, link building campaigns, Pay per click or Search engine optimization.  Elite Marketing Solutions offers a wide variety in beneficial campaigns that will escalate you to the top of these popular search engines people use day to day.   In today’s society internet marketing is an extremely necessary part of your online business and site. The reason being so important is because the use of computers is such a typical routine, and when these searchers search the web you and your company need to be visible for these potential clients! So honestly what are you waiting for? Call Elite marketing Solutions! Get the visibly you need; remember we are on the same team!