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Posts tagged: internet marketing

The Key Word is Keywords

When trying to target a certain audience to draw the most attentive and accurate audience one must spend a significant amount of time focusing on keywords. A keyword record is a list of detailed and descriptive words that are used to deliver the proper information to users who may be in need of your type of business.  The keywords that you choose should be similar to your webpage along with the city or state you want to target.

One of the first steps in getting started with any SEO campaign is determining your most relevant keyword phrases to your type of service and or product. Making sure that the most valuable keyword terms are presented is so crucial; for this is a prime way for people to view your site and see what there is to offer. In doing so, keep in mind the final accomplishment are those potential clients becoming final sales.

Choosing the proper keywords depends on the audience you would like to target. Depending where located, which search engines are typically most used or are the most popular. Above all and most importantly which words someone can easily associate your business with.

For the united states as example; Yahoo, Bing, Google etc. are most commonly used worldwide. 84% of people that surf the internet have used search engines. 87% of search engine users admit that they locate the information searching for through search engines. If a company can guarantee you first page placements on these major search engines; what is there to lose? Why are you wasting your time?

Elite Marketing Solutions will take the time to set up essential keyword phrases that will benefit you and your business and make it sky rocket off the roof! Elite Marketing Solutions ranges from all internet marketing purposes but one key element we are known for is our SEO work. Give us a call and get a quick easy quote from one of our Senior Web Analyst, who will take the time to view your site, your competitors along with much more information for you to benefit from.

How To Handle Angry Clients

Whether you are in the SEO industry or any other industry, there will always be frustrated or angry clients to deal with.  Some are reasonable and others are irrational, but either way, you must deal with them in a professional and courteous manner.  This is important not only because it is part of owning a business, but because your clients are pretty much the essential aspect of that business.  Without them, your business will most definitely fall apart. Therefore, keeping them nice and happy should be your top priority! If you do encounter an angry client, here are five essential steps to resolving the issue and establishing peace.

  1. Keep Cool- Sure, it is human nature to get angry when someone is hostile toward you. But when it comes to customers, you must always remember that they are always right- even when they aren’t.  Therefore, no matter what the client says to you, you must always keep your composure.  Do not fight back but instead, respond in a confident and composed demeanor.  Express no hostility!
  2. Listen & Acknowledge- Again, the client wants to always feel as if they are in the right.  After all, they are the ones spending money on your business.  It is important to let the client express their concerns and comments- so let them vent! Listen to what they have to say and acknowledge where you are at fault.  This makes the client feel as if they have valid points and more importantly, that you are on their side.
  3. Ask Questions- After you have heard the client out, ask questions that are relevant to their concerns.  How can you better help them? What moves should you make to adjust to their needs? In essence; what will make them happy?
  4. Agree on a Solution- This is important! Here you will establish what you promise to do for them.  Come to an agreement on what changes are necessary to keep them as a client.  Remember, make sure that they are happy with the solutions you are offering.
  5. Go Above and Beyond- Once a solution is agreed upon by you and the client, you are not only going to meet that goal, but go above and beyond that.  This tells the customer that you are willing to go the extra mile for them and that they are a true priority.  Honestly, this tactic should be used with all clients you encounter, whether they are angry or not!

SEO Myths Revealed

The internet marketing world is filled with information- some of it is accurate but let’s face it, most of it is a bunch of boloney.  SEO is one of those marketing methods that continuously changes and transforms.  What is pertinent one day, can be completely disregarded the next.  This is partially due to search engine algorithms that no one truly understands.  Search engines, especially Google, give vague ideas of what their algorithms are comprised of and webmasters are left to decipher it to the best of their abilities.  This is also why there is so much mixed information online; what one webmaster may find true about SEO, another webmaster may say is false information.  Thus, SEO myths are born.  The problem lies in that innocent bystanders get affected by these myths because they believe them to be true and can often be fooled by a shady SEO company who promises them the world.  The important thing to remember is to always do some research before jumping into bed with any SEO company.  To make your research a bit easier, we have comprised a list of 10 SEO myths that most, if not all, webmasters agree on.

  • SEO Can Be Self-Taught– While SEO isn’t exactly rocket science, it isn’t easy either. There are so many components of SEO that trying to learn it all on your own and apply it would be extremely time-consuming and difficult.  Not to say that it is impossible, but if you want it done right the first time, free of mistakes, you may want to hire an SEO company with years of experience to help you out.
  • SEO Works Instantly– This is a common myth that scam artist SEO companies claim to provide to their clients.  Effective, profitable and long-lasting SEO takes lots of time to provide results, but if done correctly, can be extremely worth it.  Be patient!
  • Number of Visitors Affects SEO Rankings- Many believe that if you don’t have a plethora of people streaming into your site daily, you won’t be ranked at all on search engines.  This is not true! Google and all other search engines have no way of judging how many visitors you get on  a daily basis and do not use this as a determining factor as far as ranking goes.
  • Meta Tags Make a Difference– Meta Tags used to be a big deal but now search engines don’t give them a second look. Don’t bother trying to optimize them, in other words.
  • SEO Is a One-Time Application- Many believe that SEO is a one-time application deal and you’re set for life.  This is not the case! SEO algorithms are continuously changing and therefore, your website has to keep up or you will be left behind for sure.
  • It’s All About Rankings, Not Users– A lot of times, website owners will be so obsessed with getting their site ranked, they forget about their current and potential clients.  While ranking is important, if your site lacks appeal to visitors, they won’t be coming back to your website anyway.
  • Guaranteed #1 Placement- Bottom line, if an SEO company is guaranteeing a #1 spot on Google or any other search engine, they’re lying.  No one can guarantee this, not even the top SEO companies out there!

Where Blog Posting Fits In

Blog posting can be a very effective piece of an overall internet marketing campaign. The question often arises as to how to effectively use blog posts and what are the real benefits of them in the first place. Blogging and microblogging have begun to revolutionize how people communicate and relate their ideas, desires, and, most importantly to you, the products and services they have to offer.

There are many types of blogs, some researchers claim there are 13 to be exact. The ones that people are most familiar with are company blogs and those ”microblogs” like Twitter and MySpace. A company blog can be used to great effect if the blog posting is good and offers something that the reader can use. Usually your readers will be looking for some sort of tip or advice on how to accomplish a goal. Of course, your goal is to convert a sale. Every one can be satisfied if you offer solid content. You can offer the tips that the reader is looking for and add a subtle sales pitch at the same time. By offering what the reader is looking for you are building trust in your website and the products/services that you offer. Trust equals sales.

Blog posting to ”microblogging sites” can be used to offer quick discounts on products or services and haul in some quick targeted traffic. Twitter only allows 140 characters, so you have only a few words to convey your meaning. The downside to microblogs is that you have to build a following. You can only do that by being as exposed as possible through other aspects of organic SEO and SEM.

Trying to figure out where blog posting fits in can be quite a conundrum. Essentially posting to your company blog and other blog sites offers you a greater internet exposure and can help with organic SEO if you post comments to relevant blogs. Gaining backlinks on related sites will slowly and naturally build your page position. When used as a part of an SEO campaign, blog posting can bring you many benefits.

Targeted Email Marketing vs. Microblogging

There are many benefits to targeted email marketing. Some of those benefits are shared by microblogging- Twitter, Facebook, etc. However, a good email campaign will overshadow anything you can do in 140 characters and everyone that you send your material to has already opted in. Here are the benefits of targeted email marketing vs. microblogging.

Potential customers have opted-in

On microblogging sites you will slowly develop a following that will soon delete you or ignore you if all of your messages revolve around a sales pitch. With targeted email marketing you have already overcome that obstacle. Each recipient has already filled out a form that suggests that they wish to hear about your upcoming offers. This form also gave you plenty of demographic information to work with. You can target certain age groups or gender sets with your offers. All of this decreases the chance that your email will be deleted or ignored.

Targeted email marketing can be automated

Targeted email marketing can be easily automated or handled by an experienced company. All you need to do is subscribe to a good autoresponder service. If you are not a good copywriter, hire someone to fill your ads with appealing copy. Edit their work to ensure that the subject line is enticing enough to get the receiver to open the email. The subject line is the deciding factor in the decision to delete before reading for over 90% of recipients. With any microblogging approach, you have to maintain it daily. The lost time usually does not make up for itself in sales or traffic to your site.

Internet marketing is very important for any company, but especially so for any web based commerce business. There are many approaches to create traffic and a buzz about your company, but targeted email marketing is one of the most surefire, low return on investment methods available to everyone. Creating email leads that generate sales is crucial to the livelihood and longevity of your business. That is not to say that you should ignore microblogging completely. As with any internet marketing campaign, you have to take a holistic approach. Each step compliments the other.

How to make it to a search engines’ first page placement

First page placement is important to ensure that your website takes the top spot of most search engines. If a client searched for a keyword related to your site, then your site should occupy the top page of the search engine. If you do not occupy the top spot of the first page placement, then it can be detrimental such that you can loose a lot of money in the end since you are not visible enough for the clients to see.

There are a lot of examples of bad first page placements in the internet. This is brought about by people who do not know how to build their websites ready for search engine optimization and those who do not use the right keywords. It is sad to note that there are more ineffective websites that are built everyday. In cases such as this, is it good to reconstruct the entire website so that you can occupy the top spot in the page ranking of most search engines? The answer is yes! So what makes a first page placement go bad?

Basically, a first page placement is just a small page that most search engines show after a client searches for a keyword. For example, if you sell cats from your website and a client is looking for the keyword “kittens”, then your website should be reflected on the search page. Unfortunately, if you do not use the right keywords while building your website, then it is less likely for clients to find your website. Instead of gaining revenue, you lose money instead.

So how do you fix your website so that you will occupy the top rank of the first page placement?

Get into the habit of seeing how many people are searching for a special keyword daily on average. Let us look at the keywords “kitten” again. Now, if you were the client who is looking for cats, would you use “pets” as your keyword while you are searching for it in the search engine? Of course not! You need to use keywords that are specific. So if you are building your website SEO, it is important to use the keyword in the title of an article or put it somewhere in the URL of the webpage. This allows the major search engine websites to see your page.

Visibility matters if you want to gain revenue from your online business. If you use the right keywords, not only will it drive traffic to your site, you will also be visible to the major search engines.