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Posts tagged: Los Angeles SEO

How A Los Angeles SEO Service Will Make You And Your Business More Attractive

SEO or search engine optimization is one important factor that will help to determine if your business online is a success or failure.   Employing the right Los Angeles SEO service will ensure that your business becomes more attractive to potential customers.  In turn this should help you to start to see a healthy return on the investment you made.

But how does a Los Angeles SEO service help to make your business more attractive?  Well they do this by carrying out the following:

  1. They make sure that structural elements of your website are correct. They ensure it is structured in such a way, that the pages of your site are indexed without any difficulty, by the search engine spiders.   They do this not only in relation to SEO, but also to ensure that it is user friendly, and visitors to the site can read it without trouble.
  1. They make sure, that specific keywords and phrases appear on each page of the site, these are ones that people are using in relation to businesses like yours.

They will use certain tools like Google Keywords to find what keywords and phrases get used.

  1. A good Los Angeles SEO service will make sure, your business looks more attractivethrough the use of the right page URL’s. They will make sure that these include, the main keywords that you want targeted.

They will make sure, that each page of your website comes with its own specific URL.

  1. A good SEO service understands that search engines cannot read images, but instead read alt-text. They will use such to help the search engines better understand what the meaning of each image is.  They will make sure when describing an image to use some of the keywords as well.
  1. They will develop internal links that help point to other pages on your site. These play an important role in on page SEO, as they help the search engine algorithms to crawl through the site.  Your Los Angeles SEO service includes these, because they help to get each page of the site indexed.

How to Select the Best Los Angles SEO Business

A website used to be said that a website was only as good as the information contained in it. Now even having a fantastic website is not enough, SEO is so important that having the right company is very important.

Finding the Best
When you are looking at Los Angeles SEO businesses then it is important that you believe that you can trust them and what they offer. Contacting them and find out what they offer can be a good way at judging how they come across to you. A company that has team members that can build rapport and work with you are much more likely to be become a partner in growing your business rather than just a company that is doing SEO work.

SEO Knowledge
There are unfortunately some Los Angeles SEO firms that are more about hype presentations and trying to sell you the most expensive SEO plan available. SEO is not a one size fits all solution and having a knowledgeable business that understands your how your websites works and can explain how to get more pages views and conversions without using jargon is vital.

Jargon and explanations that are not understandable and make no logical sense are a classic sales technique that is used when there is no substance to sell a product or service with.

Is It Too Good?
If the Los Angeles SEO company that you are considering is making claims without even looking at your website and business you have to ask yourself how likely are they to deliver. It is to make empty promises but much harder to deliver.

It takes SEO techniques time to work and a timeframe of six months to implement a strategy, update a website and fine tune the campaign is normal. You can see results in a month but it takes longer to get the full impact. Claims of a top ranking in a week are just not possible unless an ineffective keyword is selected or techniques that can end up damaging your websites reputation are used.

Looking at websites that have been optimized by the business and talking to the site owner can be helpful. This may not always be possible but it can never hurt to ask.

Targeted Email Marketing, We’ve Got Your Number (It’s 91)

If you’re not already familiar with targeted email marketing, here it is in a mere sixteen words: surfers give you permission to send them emails, and you market to them with those emails. It’s called “targeted” because (presumably) people wouldn’t give you permission to send them emails if they didn’t want to receive them, and it’s called “marketing” because you intend to get them to purchase something.

So what does the number 91 have to do with targeted email marketing? Simple: 91 is the right number of days to send someone email. This is controversial, and the Los Angeles SEO company I’m ghostwriting this blog for probably doesn’t want me telling you this. They’d rather you never stop sending email to someone once you start, and there’s a couple of reasons why:

1) Lists look impressive when you can say you have 10,000 or 50,000 subscribers. If you drop a customer after 91 days, you probably won’t ever reach those numbers.

2) Emailing lists are generally charged by the number of people on them — so those big numbers mean more money for the company administrating the list.

But the reasons why 91 days is optimal for you, as a small business doing targeted email marketing, are pretty decent:

1) Emailing lists are generally charged by the number of people on them. You don’t need to spend money sending emails to people that aren’t paying attention to your emails anymore.

2) If people haven’t purchased anything from your emails after three months (90 days), it’s time to hit them with one last, super-amazing jaw-dropping offer on the last day — the 91st day — and if they don’t respond to that, drop them like a bad habit.

If they do reply to an offer, make sure that as a part of that offer, they sign up for your other mailing list — the one for people that have been proven to reply to offers. THAT mailing list, you should keep people on forever, because once people have proven that they’re willing to buy from you, they’re much more likely to buy again…and again.

Watch A Top Los Angeles SEO Company Build Backlinks

OK, it’s not often that a top-ranking Los Angeles SEO company goes into any amount of detail about what exactly it does when you hire it to put your website on the first page of Google. Every SEO company likes to pretend it has it’s own super-secret proprietary information that only it can use to succeed in a way that no one else can.

The truth, however, is much simpler: most SEO companies do exactly the same stuff. The difference is almost never in the techniques they use — it’s in the details, like customer service, speed, accuracy, and quality of content. The details that separate an all-American company from an outsourced train wreck.

Here’s what our company does when you ask us to guarantee first page placement for your website:

  • Analyze Your Website: We check out your website to see how it conforms to the rules of on-site SEO, and to make sure that it’s professional-looking and ready for the public.
  • Alter Your Website: If it’s not, we’ll give you the specific HTML changes you need to make sure the SEO is spot-on…and we’ll offer a few suggestions to make it a bit more polished if need be as well.
  • Keyword Research: The most important part of ANY SEO operation. We take our time on the keyword research, making certain the phrases we’re going to target will be money-makers as well as being within your site’s grasp.
  • Quick Links: Once we know what keywords to target, we split into four groups. The first group pumps out swarms of small, quick links like social bookmarks and directory submissions. These fast links give Google evidence that your site is growing and isn’t going to go anywhere anytime soon.
  • Slow Links: The second group starts putting together content and distributing it across the best content directories on the Internet. These slower links are stronger individually and cast a wide net with which to capture customers.
  • A Blog: The third group will create a blog for your company, SEO-optimize it, and start putting out fresh content on a regular basis. This helps remind Google that you’re an active and evolving company that deserves frequent attention.
  • PPC Management: The last time uses pay-per-click marketing to get your website on the front page of Google instantly and keep it there while the other three teams’ efforts kick in to give you a natural, organic ranking.
  • That’s the entire plan — sounds simple, doesn’t it? Of course, every one of those parts has an immense amount of experience and expertise that goes into it, which is why companies like ours exist.

Article Writing and Distribution is the Foundation of Long Term Success

When you get going with a Web-based business, there are two separate tacks that people take in order to establish their success. The first is to spend money on advertising, get people to come visit their sites, and hope that they make more than they spent on advertising. The second is to work, spend a lot of time building backlinks and raising their rankings through organic SEO, and hope that they rank high enough to start bringing in enough money to pay the bills.

Then, there’s article writing and distribution. It’s both at once, and it works wonders.

In general, you can pay someone to write the articles, to distribute the articles, or both — though frequently it won’t be the same person doing both parts. That’s because the kind of people who find it easy to string words together with flowing eloquence tend not to enjoy sitting there and mindlessly clicking “submit” over and over on dozens of different article directories, and vice versa.

Once you find the people who can tag-team the job appropriately, however, you’re golden. Here’s why: when you have a well-written article and you submit it correctly to an authoritative article directory, you get the total package. Your article will likely rank quickly for it’s chosen keyword (assuming you did your keyword research correctly, of course). Once it’s ranked, you’ll start getting organic traffic through it as people click from it to your homepage.

That’s targeted traffic, and it’s worth quite a bit. Moreover, every article provides you with a context-controlled backlink with the anchor text of your choice, generally from a quite reputable source. (If you’re submitting to Jackopff’s Article Bucket, you might want to reconsider and see what it takes to get onto EZineArticles.com or another major article directory.)

Repeat the process, coming up with quality topics, solid keywords, and reputable directories every time, and you’ll soon find yourself with a quite functional web-based business. It’s a lot of effort, and it takes both creativity and technical knowledge, but once you know the game, it’s very very worth your while.

The Power of Conversion: A Lesson in Targeted Email Marketing

Let’s do a little bit of basic math. Let’s say you’ve got a website, and for every 200 visitors that come to your site, you make a sale. (People spend a little time on your site, so you know they’re not just bouncing as soon as they land — there’s clearly something attractive about your copy that has them engaging, they just won’t buy.) You’ve got yourself a conversion rate of a meager 0.5%.

Let’s say you’re selling an ebook that doesn’t cost anything to produce, but you have to make at least $1200/month to pay your bills and whatnot. Every sale makes you $30. At this point, in order to make ends meet, you need 40 sales — or 8,000 visitors each month. Sound likely? Not unless you’ve got a lot of money and one hell of a PPC management team.

Solutions to the dilemma are obvious: get more visitors, or improve your conversion rate. Getting more visitors is going to get exponentially harder — but there’s an easy tool you can use to improve conversions; it’s called targeted Email marketing.

With targeted Email marketing, you collect Email addresses from the people who visit your site, and you send them Emails regarding the topic they visited about. For example, if your site sells a product designed to help them pick up men at a bar, you might send them Emails about common problems with bar patrons or how to drink without getting wasted.

At some point, you slip in a sales pitch for your product — and because they’ve had the chance to get to know you through your Emails, they’re a lot more likely to buy from you. The longer you wait to pitch them — and the higher-quality the material you send in the interim — the better it works.

The result, if done correctly, is a massive spike in conversions. Because after all, if you can convert a whopping 3% of your visitors through targeted Email marketing, you don’t need 8,000 visitors each month anymore — you only need 1,334. That’s an incredible decrease in the effort you need to put into marketing, all for just a little extra put into conversions.

Directory Submission: The Front Line of Backlink Building

When it comes time to get someone to do some basic website SEO work for you, there are a lot of different techniques that they could engage in order to get your website indexed and ranked quickly:

  • Article writing and distribution
  • Blog commenting
  • Directory submission
  • Forum posting
  • Video marketing
  • Social bookmarking
  • Custom blog creation
  • Web 2.0 properties
  • And those are just the most common…there are dozens more!

It’s important that SEO companies use a variety of these different kinds of methods. One thing that search engines hate is a monotonous link profile. In other words, if 80% of your links come from forum posts, the search engine isn’t going to give those links a lot of authority, because they’ll assume the same person is making all of those forum posts.

That said, there’s a pretty good logic behind doing at least one of those activities often and first: the directory submissions. The reasons are simple.

You Get Indexed
If you’re a brand-new site, you need Google to recognize your existence as a valid site before it will send you any traffic about any subject. Getting indexed can take weeks if you’re not smart about it — but when you submit your URL to a few dozen high-authority website directories, you virtually guarantee that you’ll be indexed within 24 hours.

You Get Authority
Website directories — at least, when they’re chosen well by your SEO people — have quite a bit of standing with the search engines. They tend to be old sites (that’s good), with pretty narrow categories, meaning your site is on a page with a bunch of closely related sites (that’s good), and the links are one-way rather than reciprocal (that’s good). All that goodness adds up to plenty of benefit for your website.

You Get Control
When you submit a link to most web directories, you get to control a few very important things. The first is the description of your site in the directory itself. That gives you control over the context your site is listed in. The second is the anchor text of your link — that lets you focus your site’s ranking impact on a particular search term.

With all of these benefits, a startup’s strategy should be obvious: start with the directory submission, move on to everything else. You’ll be glad you did.

Local Internet Marketing Is Good Small Business SEO

In the vast world of small business SEO, there are some practices that are obvious, and some that are overlooked by many small businesses. For example, it’s commonplace for small businesses to have a website and for that website to feature a blog. That’s just good SEO. But one thing that many businesses seem to completely overlook is the power of local internet marketing.

Local internet marketing is essentially the art of convincing Google and the other search engines that your business exists at a specific location. The result is that when people in your area search for a keyword related to your business, they see your website in the rankings. The second result is that when people someone else search for a keyword related to your business alongside a keyword related to your locale, they’ll get results that include your website.

The reason why local internet marketing is good small business SEO is simple: it’s easier to be a small fish if you’re in a small pond. A florist in remote Forks, Washington can reach the top of the local rankings with about twenty minutes of concentrated effort — compare that to the 55 million results for “floral delivery” without the location in mind. Even if you live in a big city like Los Angeles, local internet marketing can cut your competition by as much as 90% compared to the generic form of your chosen keyword.

Local internet marketing also has a bigger benefit to your business than generic internet marketing does. That’s because local internet marketing sends people through your front door. Broad-keyword internet marketing sends people to your website. The conversion rate from visitor-to-buyer on a website is excellent at about 5%. The conversion rate for visitor-to-buyer in a brick and mortar store is appalling at 5%; it’s average around 40%. So local internet marketing is easier to rank with and converts better.

If you own a small business, you have every reason in the world to look into local internet marketing — but just in case you need one more, here goes: most SEO companies charge less for local internet marketing than they do for broad-spectrum SEO work. Check it out for yourself, and jump on the bandwagon before someone else in your town takes the number one spot all for themselves!

The Latest Changes to the Rules of Organic SEO

Organic SEO is changing even as we sit back and try to keep up. Google released a new algorithm called Panda in March, and has updated it several times since then — and Panda has changed everything. Until Panda, it was enough to follow a complex but definable set of rules regarding everything from keyword placement and density to creating a natural link profile.

Today, however, there is an art to SEO that simply didn’t exist before. That’s because Panda suddenly put rules in place that takes the “user experience” into account. For example,

EzineArticles.com used to look like this:

And now, it looks like this:

See the difference? The largest and most profitable article directory on the Internet did away with two navbars, and 3 different blocks of AdWords because Panda slapped them downward in the rankings until they complied. Their profitability is down because the AdWords are gone, but the other choice was to have it tanked completely because their pages simply wouldn’t show up on any search engine results pages.

Why did this happen? Simple: because according to Panda, your user experience sucks if you have a bunch of crap interrupting or distracting from your main content. There exceptions; Panda loves social bookmarking buttons and other ‘share-me’ stuff and won’t penalize you if you’ve got it alongside your content, for example. But by and large, modern SEO means creating clean, easy-to-use pages just as much as it means creating keyword-dense, heavily-backlinked pages.

But wait — there’s more. Panda doesn’t just check your content pages for user experience. It checks every single page on your site and gives your entire site a weighted ‘usability score’ — which means that your entire site can get penalized if just one or two heavily-visited pages have a poor user experience.

What that means for SEO in the modern world is profound, because Google is now forcing us to juggle between satisfying the demands of Panda and being able to effectively monetize our sites — how easy that ends up being has yet to be seen.

Why Blog Posting is the SEO of the Future

Blog posting is the SEO of the future, and there are a lot of good reasons why. By blog posting, by the way, I’m not talking about going to other people’s blogs and leaving comments on them in order to get backlinks. There’s nothing wrong with that, but in this case I’m talking about going through with a custom blog creation process and then making blog posts to your newly created blog on a regular basis.

The reason why is that blog posts can be carefully optimized for a specific keyword (like, say, ‘blog posting’), and get quite a bit of love for that particular keywords. Once the love is obtained, they can then easily focus said love onto your target site through the use of clever anchor text. With every blog post, a new keyword develops an interest in your site. That’s great value. All you need to do is learn how to properly optimize for a given keyword.

The Basics of Optimizing Your Blog Posting Efforts for Specific Keywords
Everyone knows the basics: Put the keyword in your Meta Title tag. Put it in your headline. Put it in your first sentence. Put it into some subtitles. Put it in between 1% and 2% of all words from there on. That’s all easy — but there’s more.

You should also try to fit your keyword into the post’s permalink. Oftentimes, this is automatic because WordPress and other blogging engines generally create the permalink based on the post’s title. But sometimes the permalink gets created before you insert the title or something else goes wrong, so you need to go back and change the permalink manually to make sure the keyword appears.

Ideally, you’ll also have a tag and a category that both match your keyword at least in part. That won’t always be possible, of course, or you’d be creating a new tag and a new category for every single post you make — but you should make it possible for your highest-impact and highest-competition keywords.

Do that, and every blog post you make will focus an entirely new and different and powerful keyword onto your site — and that’s the kind of power that w