Posts tagged: Mobile Website Design

The facts you need to know about mobile website design

This post is made for anyone out there who operates an online business but is yet to make the step of building a platform suitable for mobile browsing. As an online business, one of the most powerful weapons at your disposal is education, and understanding just a few facts about mobile website design can inform your whole method for doing business online.

The dominance of mobile browsing
Since the early days of WAP (I’m sure some of you remember) browsing the web using a mobile device has completely transformed. Today the ease of access to mobile browsing means that all of us use the mobile web on a daily basis and on the whole, the number of us browsing using a mobile has overtaken desktop browsing.

It all comes down to convenience really, we all live our lives with an Internet ready device in our pocket, and for the most part we spend our days out and about on the go. This is why if your potential customer is ever going to stumble onto your site, the odds are that today they’ll be using a mobile device.

Top priorities
When you begin planning the design for your responsive mobile ready site, it’s important to list the priorities you need to keep in mind as you build your site. Here are some of our top priorities that all businesses should keep in mind.

The appearance of your website shouldn’t be overlooked, as superficial as it might seem, it’s something that makes a big difference to how many customers will return to your site after their first visit, plus it isn’t hard to design a visually simple yet attractive layout.

Since mobile browsing can change depending on the connection available at any given place or time, it’s important that you do everything in your power to ensure that your site runs as quickly as possible.

Mobile Website Design is more necessary than ever

It’s a fact that many are still yet to get their heads around – mobile browsing and ownership has clearly overtaken desktop Internet use. For every household with a desktop device the chances are that there are more mobile devices for each house. On top of this mobile browsing can be done on the way to and from work, in a cafe, the cinema, or on a train. For all of these reasons and more the importance of strong mobile website design is greater than ever.

In the past couple of years the same trend which we were seeing for browsing has now followed suit when it comes to online sales, and now a great proportion of online sales are going through mobile devices.

With this moving trend web developers have been quick to find a myriad of solutions to speeding up and improving the performance of mobile websites, responsive design, and mobile web apps. This means the potential for creating a fantastic mobile site is greater than ever, though there is one problem worth noting.

Despite all of the evidence to support the rise of mobile internet use, other evidence shows that those who run or own websites have been slow to respond to the changes in trend. Though we’re seeing a decrease in overall desktop browsing and a massive increase in browsing using a mobile or tablet device, investment in desktop friendly websites are still the biggest made. This is a good opportunity though for your business to take the bull by the horns and speed ahead of your competition.

Your mobile website, or web app needn’t be flashy, and just ensuring you have a mobile capacity for your website can make a huge difference to how your audience perceives your company, and in turn what traffic and revenue you combined internet efforts bring in.

Making your web design work for mobile


Increasingly our life on the web is mediated by our mobile phone, or other portable devices. This means that websites need to be able to cater to a mobile friendly market place, which may mean changing your current design spec. In some sectors more than 25% of searches are now made using mobile phones, so to make sure you’re not missing that traffic, you should ask yourself, is your website design mobile friendly?


Mobile friendly websites

If you would like to skip out worrying about mobile design for your site altogether then there are some really great shortcut options available. You could use responsive themes if you are using WordPress, which can be picked up at great value. These themes basically consider the platform viewing the page for every viewer in order to format your page most appropriately. Alternatively sites like squarespace or wix will do the job for a nominal monthly fee. Or finally you could setup a sub domain at m.example.com.


Mobile first

A growing trend among designers says that when creating a new site today, the mobile site should be first priority. This way you can build your site to address the concerns of your mobile viewers. Unlike the confusion pages designed for the desktop might encounter when viewed on a mobile, it is no issue when done the other way around.

If your site is already in place, and you simply want to deliver a seamless user experience by mobile then there are a few universally common features to bear in mind.

Are your icons finger friendly?

– Fingers are less precise than the mouse cursor, make sure your viewer can easily move around your site without the constant need to zoom.

Page width!

– the distinguishing feature of mobiles is… They’re small. For this reason make sure your site isn’t full of empty wasted space, and make your page width as slim as possible.

Be vigilant

– new changes and updates are plenty and frequent. Make sure that as well as your usual inspections you keep an eye on how your site behaves on mobile. Is the font legible? Or are there any overwhelming blunders? Finally use simplicity when designing for the mobile web, many viewers will click away if your page takes even 30 seconds to load.


Why Your Business Must Have a Mobile Website Designed

The fiery growth of mobile internet searching means your business must also design a mobile website. Regardless of the size of your business, if you want it to be a hit, you really need to consider a mobile website for it. The increase in mobile searches is due to the fact that everyone now uses a smart phone and with one of these gadgets, searching online is all possible. One thing you don’t want to do is be behind your competitors in terms or traffic and popularity, which is why you must choose a mobile website design.


Significance of Mobile Websites

In 2002, Americans had said that the least important devices they use are mobile phones. However, after five years, they then said that a mobile phone is the number one device for them.


Statistical Proof

Due to mobile websites, the local search volume seems to be increasing an amazing 50% annually. 2009 brought one billion searches, 2010 brought 1.5 billion searches, 2011 went to 2.3 billion searches and 2012 also went to 3.45 billion. Today, a whopping 20.7 million+ searches are being carried out on mobile phones.


Technical Aspects

In technical terms, a standard website on a mobile phone would be difficult to read, due to the small text and the constant up and down scrolling. However, with a specifically designed mobile site, all the information is easily displayed, which means your customers can easily view it on their smartphone.


Mobile Redirect 

The visitor will be correctly directed to the website from what they are using via coding. The coding picks up whether the visitor is using a mobile phone or a traditional connection. The coding technology gives all customers a professional and continuous experience.


Usability and Upcoming Proofing

Another vital factor is to ensure that your mobile website works well on all browsers and phones. If you use a professional company to design your site, they will ensure the content is properly optimized to cover both now and the future.

If you really want your service to benefit, then you should truly consider and even get building a mobile website design. Be the site customers pick over your competitors!

Why You Need To Consider Mobile Website Design

Most consumers access the Internet through their smartphones and if your website is not optimized for mobile viewers you could be missing out on an opportunity. What you need to do is seek out companies that can help you with mobile website design. When an individual is using a smartphone to access your website it may look completely different than what you see on a normal desktop computer.

What Are The Benefits Of Making My Website Accessible To Mobile Devices?
The majority of people who are accessing the Internet use their smartphones and if your website does not adhere to the mobile website design best practices these visitors will not have a positive experience. If your visitors do not have a positive experience then they will not want to do business with you and may speak negatively about your business at the same time.

How to Implement These Mobile Website Designs
This is not a project you can do on your own. What you need to do is engage the services of a SEO firm that not only knows how to design your website to conform to these mobile viewing requirements but can help you generate more “clicks”, conversions and sales for your business.

How to Spot the Best Mobile Website Designers
You need to start screening all of the organizations that offer mobile website design services. Try to find out how long the firm has been offering these services and whether they have a well-documented track record with their clients. Never hire a firm unless you can speak with a few of their clients.

Consequences of Not Having a Mobile Friendly Website
If you do not take action now then your prospective customers will not have a pleasant experience with your website and go to one of your competitors. Facing this hard reality you need to take proactive steps right now and reach out to an organization that specializes in this type of website design. With each passing day the competition is going to get stiffer so now is the time to take action before you lose marketshare.

The Pros and Cons of Responsive Mobile Website Design

Responsive Web Design is the Google-approved way of creating a website so that it appears differently — but functionally — on desktop devices, tablet devices, and mobile devices. Because an ever-increasing percentage of search traffic is coming from mobile devices, it’s essential for any Internet-oriented business to have a website that can deal with mobile devices — and your choices are to have an entirely separate mobile site, or a single Responsive site that handles both sources of traffic.

The most significant benefit to responsive website design is usability — people accustomed to your desktop site will find your mobile site has the same basic functionality. It may (and probably should) appear differently, with some content moved onto tabs or deeper within the site — but it’s all there. Brand recognition is instant, as the same style appears across both types of device.

The second advantage is in having a unified website. This reduces maintenance costs, SEO costs, design costs, and so forth. That’s not a trivial consideration — in fact, it’s probably the single biggest consideration in this entire article. With lower costs involved, the responsive style of mobile website design has won a lot of adherents.

But it’s not the only thing to consider, naturally. There are also the…

The biggest con to responsive website design is that it can take a long time to get right. It’s relatively simple to put up a responsive website, but getting it right, so that your mobile customers really are being fed the content that they need to see the most and so that the site flows naturally from both desktop and mobile devices, can be a long trial-and-error affair.

There are also some browsers and rarely devices that don’t support the kind of CSS media query that responsive design uses in order to display content correctly. These kind of technical issues don’t come up often, but they do come up.

Finally, there’s the issue of purpose: there are some industries in which mobile users and desktop users simply have very different priorities. If you’re in the movie rental business, for example, a mobile user is much less likely to use your website to watch a streaming movie because their plans are bandwidth-limited — so having a separate mobile website devoted entirely to information about renting physical movies is more appropriate.

What Is Mobile Website Design?

Although we live in a world that is technically mobile, website design has traditionally been used just for desktop and land line web services. Now, with the increase in use of Smartphones, there are more and more companies that are starting to provide a mobile website design service, optimized for use on mobile web browsers.

Using Mobile Website Design
Mobile technology is used everywhere; QR codes are now being used to make life easier. It’s a simple method that employs the use of a picture and a barcode – using an application on the Smartphone; you can scan in the QR code and get taken to the company website immediately. It’s an attractive and easy way of promoting your business and driving traffic. This is where mobile website design technology comes in.

How To Do It?
The most foolproof method is to hire a mobile website design expert. They know how to get round the difficult task of being able to transfer a website designed for desktop over to mobile, without losing any data or quality.

What Mobile Website Design Agencies Do
They are experts in designing websites specifically for the mobile platform, using 5 pointers:

Speed – With mobiles this is the most important point. Mobile speed is generally slower than traditional so this must be considered in mobile website design.

Navigation – This is completely different on a mobile due to the restrictions in space and speed.

Less Text Entry – As with navigation, mobile browser text entry has to be reduced.

Operating Systems – Each mobile operating system is different; some use touch screen some don’t; and some use a combination. Mobile website design companies have to consider how this affects performance and factor it in.

Native Functions – All mobile include native functions and these can react with a mobile web browser. This must be taken into account by a mobile website design company.

Can Mobile Website Design Help My Business?
Mobile website design is the way forward with internet access predicted to increase by 40% in the next 5 years. If your business can’t be taken onto a mobile platform you will potentially lose out on a lot of new customers.

mobile websites

Are you reaching out to the needs of your on-the-go mobile users? Visibility is not only done through computers or laptops but through mobile devices too! It is important to acknowledge who is viewing your site along with these tips to help guide you through a proper mobile website layout.

Keep it simple:

Primarily, when setting up a layout, you must determine the content you will be including. It is important to target and make clear your key pieces of information, given the restricted amount of screen space available. Be cautions to include information your viewers may be looking for. Such as “contact” information.

Plan your layout:

Keep in mind that mobile devices will load web pages slower than usual web pages. Insuring that your viewers don’t get frustrated and leave your site, it is important to keep your pages to a minimum so your site will load faster.  This also reflects back to keeping it simple.

Coordinate your standard site to your mobile site:

Yes your mobile site will be more simplified; however you want to distribute and incorporate equal branding elements. Remember, having a mobile website layout doesn’t only make it easy for mobile user’s navigation, but also reflecting and promoting your brand essence. Also, for traditional users it is important to keep them familiar with your company, your designs, your colors etc.

Avoid Flash or Java:

Apple products do not support Flash. Because iPhones hold about 30% of smart-phones, a large amount of viewers are automatically excluded. In other notice, several phones don’t support Java. If they do, this can conclude to a longer loading time. Save this for your standard site.

Reduce the Amount of Text Entry Necessary

When probable, resort to dropdown menus and checklists for data entry. More than few have difficulties typing on touch screen or smaller keyboards. Avoiding the most amount of text within reasons, helps increase trouble-free experiences.

Mobile Website Design: The Killer App

Millions of people around the world are addicted to apps. Around the office, every time a sweet new app is discovered, it spreads like wildfire through the personnel. And we can’t count the number of times that a owner who was visiting for some small business SEO reason or other lamented the fact that it’s not really reasonable to create an app just for his business.

“But wait,” we tell him, “that’s not the case! We can create an app for your business…kinda!”

Generally, small business apps are kind of…silly…all things considered. But there’s one thing that every small business interested in creating a mobile presence for themselves can easily do: get a mobile website designed for their business. A mobile website is essentially a stripped-down version of your current website built with a few rules in mind.

It has to load fast.
People on mobile devices have bandwidth limitations, and they’re not any more patient than people on desktops — if your mobile site takes more than two seconds to load, you’ve lost them.

It has to do what they want, up front, with no bull.
Imagine climbing a set of stairs with a five year old prancing around your feet, a bag of groceries in your arms, trying to navigate a website with one thumb while you hold your iPhone in the fingers of that hand. Consider that normal for mobile browsers, and let them instantly assess your site and do what they want to do with that one thumb while they use half of their attention to avoid the five year old.

It has to link to, but not itself contain, more information and other relevant actions.
For those mobile browsers that need more than just a call to action — say, the ones that are on a three-hour bus ride and want to learn about your company along the way — all of your mobile pages should link (through footers to keep the links out of the way) to the same kinds of informational pages that your normal website does — Services, Solutions, and so on.

By putting together a proper mobile website like this, you can “mobilify” your business — it’s the closes thing that most of us will ever get to having our own killer app.

4 Big Don’ts In Mobile Website Design

Don’t Make Mobile Websites Unresponsive
Mobile website design isn’t just about building a page in a different language than the Web’s native HTML. It’s about designing a website that is usable — not necessarily pretty, or cool, or anything but simply easy to use — from every single mobile device out there. That means having a website that can ask the device it’s being displayed on what resolution it’s being displayed at and adjust itself accordingly.

Don’t Get Tricky
You can get away with cute tricks like putting prices on a separate page when you’re dealing someone that’s sitting at their desktop. But if you’re communicating with someone that’s one-handing their Kindle Fire as they run upstairs with a three-year-old and a bag of groceries in their other hand, you’d damn well better put everything they want to know right in front of their eyes with a single flick of their finger.

Don’t Forget Who The Website Is For
Many business websites are designed to put the business’ needs first — exposing the visitor to those things that are most likely to drive a sale, and making the visitors go surfing to find the details they’re actually looking for. On a desktop, this can work. On a mobile device, people will simply leave your site if they find that it takes a significant amount of investigating to find the bit of information they want. Put the customer first on your mobile website, and leave the web presenter, the squeeze pages, and the other marketing tricks for the desktop site.

The Number One Don’t: Don’t Make Slow-Loading Pages
Don’t make a website that takes any significant time to load, even on the low-end smartphones. Keep it super-simple. Research has shown that 60% of smartphone users aren’t even willing to wait three seconds in order for a website to load — they expect the same level of performance from their phone that they do from their home desktop, despite the obvious disparity between the two. Keep your pages light and fast and simple, and you’ll double the number of people that stick around to see your site.

Mobile websites need to be straightforward, simple, and user-oriented, or they’re not worth the pixels they’re rendered with. Keep that in mind, and you’ll find that your mobile website does wonders for your business.