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Posts tagged: modern

The Evolution of Targeted Email Marketing

Email marketing is a tricky (and relatively modern) concept; especially when it comes to the promotion of businesses that are trying to turn a profit. Targeted email marketing is, in essence, when a website or company sends out emails to their current followers in the hopes of developing interest in a new product. Sending an email is a fairly simple task, but targeting that message means that you plan on customizing or personalizing the email to fit a specific group of people. This is a bit more difficult.

In the past, targeted email marketing wasn’t considered to be an important contribution the spread of a company; mostly because companies would just send out mass emails without pondering the personality of their follower. Now, however, businesses are careful to target a specific audience. In doing this, they become more likely to make a sale. But, what got us here? Why are companies so eager to target the right people? Where did the idea come from?

Two targets have almost always been a factor: gender and location. In fact, most companies use gender as a portion of their targeting scheme. Location is even more often used because stores can’t come to you. Another targeting method that’s seen often, but isn’t usually a conscious choice, is emotional. This is harder to do in targeted email marketing, but possible. Certain colors and words set the mood. Blue shaden have been proven to encourage shopping and the spending of money.

And, even more currently, lifestyle choices are being used as a means of targeting. These can encompass a wide variety of things, such as offspring, style, technology, and spending habits.

Though expansion of targeted email marketing had been limited in previous years because of its difficulty to expand into certain topics due to professional boundaries, it is still a highly effective way to market your business.