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Posts tagged: online marketing

SEO Marketing – You Can Do It!

SEO marketing is often viewed by consumers as a quick and simple way to make a lot of money. The truth is that with SEO marketing, just like all marketing, you need to work hard to get results. As with anything that is worthwhile, becoming an effective SEO and internet marketer, takes a great deal of time, effort and a lot of trial and error before you can see the results you are looking for. There are many misconceptions about SEO marketing that are worth bringing to light and should be taken into great consideration.

You don’t have to be an expert in your field
It is evident that you need to understand your own field. You really need to put valuable information out there that will make others view you as an expert of the subject. Once you have positioned yourself as well informed, you can eventually branch out and share topics that are in other industries.

Internet marketing is so easy that everyone can do it
If you think that SEO marketing can grant you instant success over night, you are setting yourself up for a potential loss. Success in the SEO field takes a great deal of effort and having a willing to learn mind set will help you also. You need to be receptive to new concepts as they come along.

It is so difficult that hardly anyone succeeds at Internet marketing
Succeeding is absolutely possible if you have the right mindset. You need to differentiate your skills and expertise from the talents and expertise of other business owners. You have the ability not only to learn to successfully run an SEO marketing campaign, but to really make it shine. It is crucial that you learn how to identify the needs of your clients, sometimes even before they realize what they need themselves.

It will take you a very long time to really learn how to master marketing
This too is a false statement. If you set your mind to learning all that is necessary to learn to see your SEO marketing start to pay off, you will be up and running quickly and you will not negatively affect the quality of your messaging. Read articles and newsletters and pay close attention to other people who have already achieved success in the Internet marketing field. This will help you to get up to speed pretty quickly.

Marketing

Marketing, defined, is a process of communicating a valuable service or product to others. Selling is one aspect of marketing however, advertising is the overall strategy. Advertising and promoting your product or service is an essential aspect of “marketing”. According to the American Marketing Association, the term, marketing is the activity and creation for communicating, delivering, and exchanging offers that deliver value for customers, clients, partners, and society at large.

Any business offering a specific type of product or service will need some type of marketing to expand their branding and visibility. A crucial marketing strategy is online marketing. Online marketing may also be known as internet marketing. Some examples of online advertising include several advertisements on different search engines. Other examples may involve banner ads, blogs, social network advertising, online classified advertising, advertising networks and more.

Internet marketing solutions incorporate search engine optimization, social media marketing, email marketing, content creation and marketing, link building and much more.

The main target for marketing is exposure. More visibility is done through marketing strategies and one of the most beneficial ways to do so is through an affordable internet marketing company. The internet is a main resource for people. Whether searchers are in need of a service, an answer, a phone number or location address the internet is constantly being used worldwide. What better way to promote, advertise, and market your business or product through what is being utilized numerous times daily; THE INTERNET!

Take some time to invest into a proper internet marketing company that will offer and guarantee organic search results along with paid advertisements. A full internet company that can offer a wide verity of solutions is your solution!

Mobile Websites 101

There are over 2.5 billion mobile phone users in the world and the numbers are quickly increasing.  Additionally, many of them are applying internet access to their phones, making it easy for them to browse online while on the go.  For this reason, website owners are reconfiguring their settings to fit the standards of mobile devices.  Some phones, such as iPhones, have the capacity to upload any site, whether it is reconfigured or not. But most every other phone, particularly older versions, do not support the capacity of a regular website. Small screens require smaller space.  By decreasing the size of your site to fit 20MB, you will become accessible and viewable to any mobile website user.

To further understand what is needed to make your website mobile-accessible, you may want to first access your website from a cell phone and analyze what you see. Does it even load? Can you view important information on your website? What can be accessed on the site and what is missing? Many websites have flash features that do not work on phones at all.  In order to make the site mobile ready, you may have to remove this feature completely and replace it with something else. The main thing to keep in mind is the user and what is most important that they view on your site.

Here are 5 essential steps to keep in mind when altering your website:

  1. 1. Trim Down Content- Mobile phones do not have the same capacity as regular computers when it comes to uploading content. Therefore, it is important to trim down unnecessary content. Depending on what your company is selling or promoting, you need to decide what the most important features are and alter your site around these features. If you own a restaurant, for example, you may want to stick with the most essential information such as contact information, a map and directions to the restaurant, a menu and maybe any special promotions you are having. By doing this, you are not only making your site mobile ready but are also developing the key selling features of your site. Your clients will have an easier time accessing the important information from your site and will not waste time searching through useless pages.
  2. Immerse Content into Single Columns- Because phone screens are smaller than monitors, having multiple columns can often confuse and frustrate a user.  Having a single column that the user can scroll up and down on is much more practical.  They will find all the information they need easily and won’t find themselves spending minutes just to scroll through a page.
  3. Prioritize Your Content- While a regular website can easily spread their content all over a web page, mobile phones are harder to sift through. It’s important to prioritize your content, offering the most important features at the top or bottom of the page so that they are easily found by users.  For example, if you are selling brand apparel, it may be best to add a search browser or a drop down menu at the top or bottom of the page. That way users can just type in or search through categories to find what they are looking for. All information such as text and photos will then be placed in the middle of the page. The main idea is to make the site as user-friendly as possible.
  4. Customize Text Entry For Mobile Users- Typing on a mobile phone can be a lot trickier than typing on a standard keyboard.  Often times, users will make grammatical mistakes and take up lots of time typing in information.  This is why adding features that will require less typing are best.  Program “My Account” settings on your mobile site that will enable clients to simply type in their information one time and access it whenever they want.  This is especially handy when they are purchasing from your site! Also, instead of requiring a password to be entered to access a site, maybe install a pin feature that only requires numbers. Another big feature that is offered on mobile phones are inbuilt functionalities that will enable the user to access addresses and maps, make calls by simply clicking on a number and find the nearest restaurant, hospital, etc. of their choice.
  5. Design For Touch screen & Non-Touch screen- While it is key to fit as much important information as possible into your mobile site, it is also important to bear in mind the accessibility of certain features on the site.  Because touch screen users browse a site with their fingers, clicking on things can be a clumsy challenge.  If you make crucial links too small, it can be a challenge for them to access the link.  Make sure to make links a bit larger and easier to read and access.

5 Common SEO Myths

Let’s face is, the world is filled with myths and the internet is no different! Most of these myths are relatively harmless, but problems arise when people actually believe and act upon them.  The Search Engine Optimization industry has a bountiful amount of myths that often get many people in trouble because they take them to be true.  Not only are they seen all over the web, but businesses actually feed these myths to innocent bystanders in hopes of making some extra money.  The key is to be knowledgeable about what the industry is really about and what realistic expectations you should have. This is especially important if you are planning on signing up with an SEO company. By doing your homework, you can save yourself lots of time and ultimately, lots of money.  To get you started, here are 5 very common SEO myths you should avoid at all costs!

  1. 1. SEO Guarantees a #1 Spot- If a company is guaranteeing a #1 spot on Google or any search engine for a key phrase or website name, run in the other direction!  SEO fluctuates constantly and is such a competitive industry that there is no way anyone can guarantee a #1 placement.  Period.
  2. 2. SEO Works Instantly- SEO does not work instantly. Again, if any company is dishing this myth out to you, be wary.  SEO is a very involved and time-consuming process.  Not only does it take time for webmasters to develop the code and optimize your website, but you must allow the search engines time to index your site and decide where your website will rank on their SERPS (Search Engine Result Pages.)
  3. 3. SEO Is a One Time Deal- This is a very common notion that many website owners seem to have.  Once they have applied SEO to their website, they think they are set for life.  This is simply not true.  SEO is one of those tactics that needs constant updating and supervision.  This may seem like a hassle, but honestly, it is worth it if you want your website to rank.
  4. 4. SEO Can Be Done By yourself- Sure, anything can be self-taught!  However, SEO is not something you can learn overnight… or even in a month.  The tactics are so in depth and they are in constant transformation and fluctuation.  In other words, what is pertinent one day, may not be important the next.  Therefore, it will probably be far more time efficient to hire a professional SEO to do the work for you.  It may seem costly, but you must realize that you are paying for quality! If you want something done right the first time, it’s best to hire an expert.
  5. 5. Search Engine Submissions Work- Nope! Don’t waste your money or time trying to submit your website to search engines because SEO doesn’t work this way. Search Engines want you to put in the hard work it takes to get ranked, so trying to pay them off isn’t going to buy you much. If a company is trying to sell you this tactic, tell them no thanks!

How To Handle Angry Clients

Whether you are in the SEO industry or any other industry, there will always be frustrated or angry clients to deal with.  Some are reasonable and others are irrational, but either way, you must deal with them in a professional and courteous manner.  This is important not only because it is part of owning a business, but because your clients are pretty much the essential aspect of that business.  Without them, your business will most definitely fall apart. Therefore, keeping them nice and happy should be your top priority! If you do encounter an angry client, here are five essential steps to resolving the issue and establishing peace.

  1. Keep Cool- Sure, it is human nature to get angry when someone is hostile toward you. But when it comes to customers, you must always remember that they are always right- even when they aren’t.  Therefore, no matter what the client says to you, you must always keep your composure.  Do not fight back but instead, respond in a confident and composed demeanor.  Express no hostility!
  2. Listen & Acknowledge- Again, the client wants to always feel as if they are in the right.  After all, they are the ones spending money on your business.  It is important to let the client express their concerns and comments- so let them vent! Listen to what they have to say and acknowledge where you are at fault.  This makes the client feel as if they have valid points and more importantly, that you are on their side.
  3. Ask Questions- After you have heard the client out, ask questions that are relevant to their concerns.  How can you better help them? What moves should you make to adjust to their needs? In essence; what will make them happy?
  4. Agree on a Solution- This is important! Here you will establish what you promise to do for them.  Come to an agreement on what changes are necessary to keep them as a client.  Remember, make sure that they are happy with the solutions you are offering.
  5. Go Above and Beyond- Once a solution is agreed upon by you and the client, you are not only going to meet that goal, but go above and beyond that.  This tells the customer that you are willing to go the extra mile for them and that they are a true priority.  Honestly, this tactic should be used with all clients you encounter, whether they are angry or not!

How a Sitemap Can Save Your Website

When it comes to promoting your business, your clients are the main people you need to worry about impressing.  However, this also means that in order to get to your client, you must first learn effective advertisement mediums. On the internet, your biggest hurdle will be with the search engines.  So many people use search engines to look for products and services they need, that advertising yourself on a search engine is now almost a necessity.  Therefore, truly understanding the best way to get noticed on a search engine is imperative to your business.  Almost every day, new developments are popping up in the search engine optimization world and sitemaps are only one of them.  A sitemap is now becoming a fantastic way for search engines to crawl your site without missing any of the pages within your site.  This results in better rankings for your website!

But what is a sitemap? Simply put, a sitemap is a map used to guide your visitors on what is available to them on your website. But more importantly than that, the sitemap is an XML file specifically designed by webmasters to inform search engines which pages on their website are available for them to crawl.  The crawlers simply pick up all the URLs listed on the sitemap and are able to easily extract information about each webpage with the information linked within the sitemap. Typically, search engines will crawl a website and are guided from page to page by links. This is effective but often times, they can miss pages and links may lead them away from your site. However, search engines that accept sitemaps are able to crawl websites with much more ease and in being directed by the sitemap, do not miss any pages within the site.

How does this help you? Well, the more pages that are crawled and indexed by search engines, the higher visibility you have online.  This means that all pages on your website will be picked up and become viewable to people browsing online.  By optimizing each of the pages on your website to the greatest capacity, your site will rank highly on search engines.  The ultimate goal is to be on the first page on Google, Yahoo, Bing, etc.  Of course, a sitemap is only one of the many steps necessary to optimize yourself effectively online.  By combining this with all other SEO factors, you will be on the way to developing a profitable online marketing campaign.

Manual SEO vs. Automated SEO

Obviously, everything is easier when it is done automatically, but does it make it better? Software has made it easy for people to sit back and relax while the work is being done.  Manual SEO has been around for a good while and any expert will let you know that it is time consuming and takes quite a bit of dedication and effort.  So, like any good plight to the future, online marketing has now moved into an automated format as well! This is both good and bad because while you are able to implement the SEO without any effort of your own (save for downloading the software and clicking a few buttons), you may not be getting the same quality performance.  In essence, automation strives for quantity over quality.  Manual, on the other hand delivers substantial quality, but at a slow rate.  So which method is better?  Truth be told, manual methods will always be the better choice when it comes to SEO.  Although SEO relies heavily on beating out the competition, it really comes down to how much real effort you have put into your SEO.  Especially since the launch of Google Panda, search engines are dissecting the campaigns of all websites, ensuring that they produce quality backlinks, content and keywords.

  • Quality Backlinks- You cannot produce a quality SEO campaign without backlinks.  Furthermore, backlinks can be hard to come by.  This is why it is crucial to make this a manual process.  Automated SEO can bring you backlinks, but most of the time, these aren’t quality backlinks at all.  In other words, all those automated results can be a waste of time and money.  When you do these manually, you are guaranteeing quality because you are able to track and pick these yourself.

  • Content- Content is also a component of SEO that cannot be done through automation.  Algorithms are constantly searching for fresh content and this can only be done by hand.  Content has to be relevant to your website as well as be able to captivate and hold your audience’s attention.
  • Keyword Optimization- Knowing what keywords will be most effective for your marketing campaign requires you to not only understand your business to the fullest, but also do some research online.  You will have to view which keywords are the most searched for, which are most highly used by your competition and which will benefit your business the most.  Don’t leave it up to automated optimization to determine these things!