1-866-930-0367


Posts tagged: online seo

What Local Internet Marketing means for Small Businesses

Most search engine entries looking for goods or services, particularly those where the consumer intends to make a purchase, will be looking for a point of sale that is local and therefore practical for them. Whether you own a clothes shop, or a cafe, most of your regular business will come from the local community. So how do you plug in and make the most of this demand in your local community?

Why is it important?
Local visibility is key for any business that might want their customer to know their whereabouts, which it would seem, probably covers pretty much all businesses. However for businesses which make direct face to face transactions I.e. The retail sector, this is a necessity.
SEO marketing is one of the most valuable and popular ways that companies reach their target audience. By considering your local area, SEO can be driven with an initiative to cater to your locals. Whether you sell online, or use your website to promote your small store, customers feel comfortable buying from local providers, so if your SEO only targets “ladies footwear” for example, you may be missing out on sales you would have gained by adding  “South London” to your keywords.

Take advantage
There are a number of location based services online to host your business information, google places, yelp, among others. These are for the most part completely free, and will catch anyone local to you who is in search of something that you sell. Making use of these fantastic free services will make sure your customer knows where you are, how to contact you, and even allows reviews to be left for new customers to see.

Make your voice heard
Get involved with local activities, sponsor school sports days or other local projects, and advertising your business through local community, and industry specific blogs. Most towns, or Burroughs will have websites dedicated to your local area, and it’s up to you to make the most of them.

Social Media presence
Facebook, Twitter, YouTube, and other social media outlets are not going anywhere but up. If your business still isn’t making the most of social media then you really must. Having a strong Facebook account for your sandwich shop builds buzz, and your customers can even interact with you, and one another. Your social media campaign makes your customers feel like club members, maintaining a sense of store loyalty, and keeping a line contact between you and your customer.

 

Improving Customer Service On Your Website

While building and optimizing your site are important factors that contribute to the development of your business, they will mean nothing if you do not have a loyal and satisfied customer base.  This goes beyond simply attracting potential clients- it’s about keeping your current clients happy! This may seem obvious to the average business owner, but outstanding customer service can be one of those factors that seems to fall through the cracks because you are too busy focusing on other aspects of the business. Honestly, dissatisfied clients can be far more harmful than you think, especially online. The internet gives them the uncanny power to make your mistakes public and believe me, people research and read negative reviews! So, to avoid these sort of disasters altogether, simply follow the guidelines listed below. Not only will they appreciate your attention to their needs, but they will be far more willing to continue to be your clients for many years to come.

  • Provide Contact Information This is probably the most important aspect of customer service. How will clients be able to bring problems and concerns to your attention if they can’t get a hold of you? Always provide a contact page on your website.  You can either have a number, email and address listed or you may provide a contact request where clients can fill in their information along with their comments and concerns.
  • FAQs Page This is very helpful to your clients and especially to visitors.  With a “Facts & Questions” page, you are able to tackle the most frequently asked questions about your products and services.  To find out what these questions are, create an email specifically designed for this.  You will be able to easily track what customers are most concerned with and save them and yourself lots of time.
  • Email Updates- This is a fantastic way to promote your business. All you need from the client is an email address!  With email updates you can easily spread the word about special promotions, new products and/or services and ways for them to save.  Your customer will be reminded of what you have to offer to them and will also always appreciate a good deal.
  • Take the Initiative- It is up to you to give clients the best service they deserve.  However, you don’t have to read their minds to figure it out.  Sending out a survey for them to take can easily give you an idea of what is working and isn’t working with your business. This also makes the client feel appreciated and listened to. They want to know that their opinion matters!