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Posts tagged: organic SEO marketing

Improve your Website SEO with Keywords

Search engine optimization is a hot topic that almost everyone with any sort of website is interested in. The ability to appear as close to the top as possible when someone does a search is great it makes it more likely to be seen and for people to click and be brought to your website.

Website SEO and Keywords
The choice of keywords is one of the most important steps of Website SEO. People search by typing in a few words in the search engine so finding words that most relate to people that want to buy your product or service is vital. These key-words are then made the focus of your website and its content. This helps to make your website more highly ranked when people use these keywords as part of a search.

Keywords and Content
One of the areas that is important is having content on your website that is interesting and uses the keyword in a way that will we seen as positive by the search engine evaluation software. This means being used in context, having related terms and having authoritative links. All of these things will make the webpage they appear on be ranked well in search engines.

The great thing about keywords is that you can use several or many. This means having several pages or even hundreds of pages of content but this then gives you a wide base of website SEO to work with. The statistics on page views and conversion rates will then allow you to see what is working and what is not. This both allows you to focus on what works and to try new areas in your efforts to increase traffic and increase conversion rates.

Links and Ranking
One of the areas of website SEO that sometimes is not understood is the value of links. This does not mean have every second term linked to something but relevant links to older articles, blogs, suppliers and social media will improve the pages ranking. As the links become more complex then they also become more valuable. This means that having a presence on social media and a blog site are great ways to build SEO value.