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Posts tagged: organic SEO

Optimizing your site’s organic SEO potential

What is organic SEO? Organic SEO refers to optimizing your site’s SEO using the site itself, rather than just relying on things like PPC services. Of course, it is possible to use a variety of different methods to improve your website’s page ranking, but you should also make sure that your site is search-engine friendly. Bad SEO practices can keep you from getting the page ranking you want, and they can even get your site blacklisted from search engines. Keeping up with the best Organic SEO practices is crucial if you want to reach the most possible customers.

Elite Seo Marketing offers services to make sure your site can achieve the best possible ranking. This is done by making sure your site has the proper structure, keywords, and content. The way that search engines rank pages is always changing, so it is in your best interest to consult experts who are constantly keeping up with SEO practices. Search engine don’t just look at your META tages anymore; they pay attention to how often you update, how many backlinks you have, and if your site seems to have quality content.

Custom Blog Creation can also help you to maximize your site’s potential. Having a blog on your site can help you to become more visible to search engines, which will get more traffic to your site. However, not just any content will help. It’s important that they recognize your content as unique and of high quality, as well as just being updated on a regular basis. Using keywords properly, having a large amount of quality content, and having links to your blog on related websites can all help to improve your ranking with search engines.

It is best to put your blog on your own site, rather than using a free blog service with a different domain name. This allows for more customization, it is better for search engines, and it helps with branding your site. Make sure your blog is easy to navigate, and that you link to older posts or the archives on your blog. This makes it easier for customers to read, and it also helps search engines to spider your blog.

SEO is the way to GO!

What You Need To Know About Organic SEO

If you are running a business you need to get your business ranked prominently on the search engines as soon as possible and the only way to do that is with organic SEO. Even as you are reading this there customers looking for the products and services you are offering but if these customers cannot find your business how can they buy from you? They can’t buy from you so you are losing out on sales that you could easily capture.

SEO Is Only For Large Companies Right?
If you think organic SEO is only for large corporations you are wrong. Your competition is investing heavily search engine optimization and with good reason given the impressive return on investment SEO produces.

Why You Need To Hire a Professional SEO Company
There are people who think you can do search engine optimization on your own but these individuals are misguided. If you are serious about doing business you have to engage the services of a firm that has a well-documented track record in search engine optimization. The more experience the organizations has the better your chances are of seeing results.

Is Organic SEO Affordable?
The question you need to ask yourself is not whether you can afford organic SEO but can you afford not to have it? We need to face the reality that most consumers go on the Internet to research products and services as we mentioned earlier there are people looking for what your company has to offer but cannot find you. If you do not embrace search engine optimization your business would suffer massive losses and no longer be viable.

How to Pick the Right SEO Firm
Look for firms that have been doing search engine optimization for a considerable number of years and have a large number of positive testimonials from satisfied clients. By going to an organization that has the experience you are more likely to achieve success just remember the following tips and you will be fine.

  • SEO takes time there are no “quick fixes”
  • Stay away from anyone offering “free” service or promises you an exact rankings on the search engines.
  • The firm does not have verifiable references.

These tips will help you make the right decision so stick with them and you will be fine.

SEO Marketing – The best form of marketing.

 

SEO Marketing
Which is also known as search engine optimization, is an advanced and highly effective form of internet marketing, that is considered to be one of the top marketing strategies out there today. Business owners’ world-wide can agree; their business is their prized possession. So why not expose your company or web page in the most effective and rewarding way possible?

Elite Marketing Solutions
Here at Elite Marketing Solutions, our specialty is  SEO Marketing . With the combined talents of our highly trained staff, we work together to organically place our client’s web pages and businesses on the front page of well known search engine websites, such as Google. We feel strongly about the use of  SEO marketing method, because we generate organic traffic, and therefore, we build a strong foundation for success.

SEO marketing is an excellent method to help businesses expand and advance. Whether you own a car dealership, clothing store, toy store or even a manufacturing company, SEO  helps boost the visibility and traffic of a web page, which ultimately leads to long-lasting success.

 

Boosting Page Views Using Organic SEO

Marketing is an important activity to any business as its primary aim is to increase sales. There are many different ways to do this, both online and offline. One of the most useful online marketing techniques is organic SEO and the improved visibility in search engines it offers.

Cost Effective SEO
One of the advantages of online marketing is its ability to reach a global audience. This has seen a movement by companies around the world to build a strong web presence so that they are able to be part of this revolution in marketing.

Traditional advertising can be very expensive and includes television, radio and print. A website is available 24/7 and search engines can put the websites details in front of the audience whenever they search for related terms.

Flexible SEO
One are that areas the organic SEO has a major advantage over traditional marketing is in its flexibility. The content of the website, blogs and social media can be quickly and inexpensively modified to respond to the market. The entire marketing and market response cycle is so much quicker that online marketing can be fine tuned.

The ability to track sales conversion rates, page views and referral links in virtually real time allow marketing changes to be assessed and fine tuned in time frames that traditional advertising campaigns are not capable of.

Using the Right SEO Strategies
It is important that when online marketing techniques are considered that they form part of a cohesive strategy. This allows each activity to build on each other activity and this gives a multiplying effect of how effective the overall strategy can be.

Every online activity helps to boost visibility and by linking content, online advertising and social media a network is formed that helps to capture prospects and encourage them to visit the website. There may be some temptation to use ‘black hat’ techniques but the risks can far out the supposed benefits. Reputation is a valuable part of your brand and internet marketing should help to build reputation not place it at risk. Organic SEO is a positive way to do this and helps to build your brand and sales.

Organic SEO Is Worth the Effort

Laboring as we are under the black and white tyrants called Panda and Penguin — Google’s updates that have invalidated a good chunk of what website SEO people used to do for a living — isn’t actually as bad as it sounds. Sure, we’re not building backlinks like we used to, by submitting automated requests to hundreds of directories, portals, and other link-gathering sites, or by outsourcing hundreds of thousands of words of content to our favorite Bangladeshi writers. But what we’re doing today, while it takes significantly more effort per link, is worth it.

A Level Playing Field
A good part of that is because everyone is playing by more-or-less the same rules. It used to be that there were people who believed in paying for quality and putting together profiles with a limited supply of high-quality backlinks — and then there were people who were a little less conscientious about the quality of their links, and made up for it in quantity. These days, the high-quantity/low-quality crew is gone, but all that means is that everyone’s backlinks profiles are easier to compare.

Still The Best Investment In Town
Because everyone is playing the same game now, there’s a lot fewer people offering — and a few less people even looking for — “secret SEO tech” that can boost their sites. Everyone knows what you’re supposed to do now:

  • Create content.
  • Put that content out there.
  • Link that content back to your site.

It really is that simple — there are a lot of variations on that plan, but essentially, that’s it. You may be creating content in the form of words, content in the form of videos, content in the form of infographics (or just plain old graphics). You could be creating content for marketing, content for social networks, content for linkbait, content for specific links, or content for specific end-user intent. But organic SEO is all about content, and getting that content in front of the people who want to see it.

First Page Placement on Google: Two Routes To The Top

When you’re shooting for the elusive first page placement on Google, you have two simple choices: the overnight-celebrity option or the long-grind option.

Sure, Baby, I can make you an Overnight Celebrity
If you want the glamour and sparkling lights of topranked placement now and you’re willing to spend to get it, pay-per-click marketing is the option for you. Pay-per-click, or PPC, marketing is what creates those “Sponsored Links” at the top and sides of nearly every search.

The advantages of PPC are simple but powerful:

  • you don’t pay anything unless someone clicks on your Sponsored Link.
  • everyone who clicks on your Sponsored Link goes straight to your landing page, where you have the chance to turn them from a surfer into a customer.
  • the sponsored links start appearing the moment you’ve finished setting up the campaign, so there’s no delay; your customers arrive minutes after you’re done.

On the other hand:

  • Compared to a mature SEO campaign, the cost of PPC visitors is obscenely high.
  • If you don’t do your keyword research carefully, you can end up paying for a lot of visitors who are looking for information rather than a product or service to buy.
  • When you stop paying for PPC, it stops working instantly, too — there’s no ‘residuals’.

The Long Grind
The other option for first page placement is straight up organic SEO — doing everything you can to make your website look good to Google. This is a huge field and it takes an SEO company to do the job well.

If you think you might like SEO, it’s probably because:

  • SEO, once it’s matured, is extremely efficient money-wise, almost to the point of generating free traffic.
  • Visitors that come from a well-designed SEO campaign almost always arrive with the intent of buying what you’re offering.
  • Once you start getting traffic from SEO, you’ll keep getting traffic from it for quite a while, even if you stop paying for it for a while.

On the other hand:

  • SEO takes a long time to mature — six to twelve months is normal, and double that in particularly competitive markets — and until it matures, it can feel like you’re just throwing money down a hole.
  • Because of that, you can’t be guaranteed results when you pay for SEO; the best you can be guaranteed is that your website will move upward in the search rankings, which is not nearly the same thing.

Social Bookmarking: It Never Left, But Boy Howdy, Is It Back!

Social bookmarking — once the realm of Digg, Reddit, and Delicious — seemed to fade away for a little while, kept alive in the background by the various dedicated legions of SubReddits, the chaotiphiles of StumbleUpon, and other niche groups. But Pinterest brought the phenomenon back a year or so ago, and the notion of ‘tools for sharing links to stuff you love with your friends’ has only continued to expand since.

Just in the past six months, a host of innovative new ways to bookmark have evolved, inlcuding:

Pearltrees — a ‘visual bookmarking’ service, PearlTrees allows you to create what amount to mindmaps of related websites, and link to other people’s PearlTrees, allowing you to essentially literally browse the web by subject, moving from one topic to another naturally, the way the human brain intuitively arranges them.

Collectably — allows you to create ‘groups’ and ‘boards’ within the groups, then add whatever webpage you’re on to a specific group and board with three mouse clicks. You can share individual links or boards with others with only a couple of clicks as well.

StyleHive — specifically intended for bookmarking style-related goods, StyleHive is an amazing niche site if you happen to be selling clothing, hair extensions, quirky household goods, or similar items.

RedGage — a fascinating site that pays people to use it. We’re still not certain that this is going to turn out to be a decent business model OR terribly good for marketing purposes, but it certainly stands out among it’s peers.

BuddyMarks — still quite small, BuddyMarks is kind of across between Digg and Groupon insofar as it offers both social bookmarking and social coupon services from the same interface. We’ll see if that’s enough to get it growing in 2013.

There are, of course, hundreds more innovative new social bookmarking sites out there waiting to prove their value both to consumers and to those businesses looking to exploit them for their organic SEO value — and that’s exactly the point. Social bookmarking may have had a bit of a slump, but that’s clearly over – 2013 will be like 2008 all over again.

Organic SEO In The Black and White Era: Not Harder, Just Different

Organic SEO is one of those fields that’s constantly evolving, and every once in a while gets completely overturned by a change from the top — in this case, ‘the top’ meaning ‘Google’. In the past couple of years, a number of once-commonplace SEO practices have been deemed ‘ungood’ by the Goog, with the result that many people who considered themselves decent search engine optimizers suddenly found that their toolbelt was nearly empty. But is SEO actually harder since Google’s “black-and-white” updates (Panda and Penguin) hit?

No. It’s not harder — you can still accomplish the same kinds of results in about the same timeframe as you could a couple of years ago. But it is different, because the tools that you have to use to get the same website SEO‘d properly have changed radically.

Two years ago, you could bust out a daemon that would sign up your website to 2,000 different website directories in a matter of hours, pay a Bangladeshi family to create a dozen Web 2.0 properties and linkring them, and of course hire a hack ghostwriter to bust out a few dozen vaguely-related articles and put them up on EzineArticles.com, and you’d be doing ‘good SEO’.

Today, you have to work a bit more carefully — you have to have, among other things, a good writer and a social media expert. The same time you used to spend waiting for your daemon to finish, you’ll have to spend describing to your writer what it is you want him to do. The same money you used to spend on the Bangladeshi family and the ghostwriter, you’ll have to give to your writer to pay him to create 3-4 good, high-quality articles. And the effort you put into posting articles and linking Web 2.0 properties, you’re going to have to put into spinning each of your few articles a dozen times and then posting each of those dozen variations across different article directories.

The end result of all of this careful article writing and distribution is going to be about the same as your slapdash efforts of a couple of years ago — it just takes a different kind of content and a different attitude toward SEO to get the job done these days.

Organic SEO Is The ‘One Ring’ Of Traffic Generation: It Rules Them All

The world of SEO is constantly changing, and has been since year dot. Thankfully, the changes we have seen in the last few years are taking us in a direction that will make the internet a better place. Every time there is a Google update, SEO companies the world over panic. Will the new change mean that some of our clients suffer page drops? Will our own unique brand of SEO be less effective in the future after the latest change? The answers will of course vary from SEO Company to SEO Company, but what appears to be the case is that the more honest the approach of the SEO work, the less likely there is to be any problem.

The last few Google updates have seen sites with bad content penalised, which is no bad thing if you are an Organic SEO Company who relishes improving websites in ethical of ways. Any organic SEO company is going to be promoting good quality content, and will preach the importance of doing things right.

Perhaps unsurprisingly, it turns out that Google recognise that people want genuine results when they search online, and they don’t want to be duped by someone who has just been very sneaky and artificially made something return favourable results in the SERPs. Because of this, Google work hard to make sure that the websites which are optimised organically, do better than those that don’t.

This means that the SEO company that spends weeks coming up with a viral linkbait campaign is rewarded with great results. If it goes viral, then backlinks are being spread justifiably, and genuinely. If a site offers a great user experience, Google will reward it with a good search engine page result. Good content is rewarded, and a site with genuine backlinks achieved through sharing information about the site will be rewarded.

A good quality, Affordable SEO company who works organically will help you so much. Organic SEO really is becoming the ‘One Ring’ of traffic generation and all other methods will fall out of the wheel in the long run. Get with the right sort of SEO company now, to ensure that you don’t fall foul of the next Google update that rewards an Organic approach and punishes anything else.

If No News Is Bad News: Why You Need A Press Release Service

Most companies are well aware of just how important a good Press Release service is, but a bit of research soon tells you that is it something that plenty of online companies have not even come across. Most people think of something in their local paper when they consider a press release, so it’s perhaps no surprise that people aren’t totally aware of the fact that Press releases can make a huge positive difference to the way a website is marketed online.

An online Press Release Service is a godsend to any company looking to increase traffic, improve sales figures, and to improve awareness. Naturally it works in a similar way to a press release on dry land.

A good SEO company will look to create a press release using a range of your keywords along with a link back to your own site. This press release is not just there so people can find out about your latest offers, although there’s no reason why that shouldn’t be part of it too. An online press release can be a great tool to increase back links to a site, simply because it will be picked up by news sites, who will publish the press release, along with the link to your site.

If your press release is well written and has an interesting angle, all the better. There’s more chance of it being picked up all over the web, which ultimately means more backlinks. If it’s a bit mundane and people have heard it all before, then it may just be picked up by the auto-republishers, which is not in the same class as the newsworthy press release.

The quality of your press release is often down to the SEO Company that you use, so choose wisely. You should be looking for an Organic SEO company who try to take the right approach to internet marketing. Find a company who want to produce quality work for you in the hope that long term you will end up with a well performing site. A short tern view on Press release writing will see you pick a few new links. If you find a company who can produce excellent, incisive copy with great keyword research thrown in to boot, you will benefit enormously in the long term.