1-866-930-0367


Posts tagged: organic SEO

PPC Management: It’s How Startups Start Up

Have you ever wondered what happens to a brand new website created for a brand new company in its first few months of existence? The answer is not a lot. With the best will in the world, a new site is a new site, and a new company is a new company. No one knows you, and that includes Google. You could build the most beautiful website using the best web designers known to man. You could employ Matt Cutts himself to optimise the site, but you would still have no history, no reference point, and Google wouldn’t rank you highly because you would have no authority. Building up authority takes time, and putting a good SEO campaign together takes time, over months and year’s great sites are built.

Of course, this is problematic for companies who want to get going and find the business that they desire on the net. From day one they are a needle in a haystack no matter what their prime search terms are, so how do they get the business? The answer of course, is from PPC.
The first thing on the agenda for any company with a new site is to action a PPC Management campaign. A well worked PPC campaign can be a wonderful thing for any company, but it is absolutely critical for a start up. It’s likely to be the only source of income for an online company in the first few months, so not only do you have to make sure you use PPC, you also have to make sure use it well.

Finding the right SEO Company to deal with your PPC campaign is of course very important. It’s not a case of plucking terms out of the air and hoping that this term is going to match with what your potential customers are searching. You need a company who will work hard to find out what you should be bidding on, and how much you should be bidding. A good quality Organic SEO company should be able to offer you the expertise necessary to get your business kick started.

Five WordPress SEO Plugins For Custom Blog Creation

If you are looking to improve your rankings and you are thinking of using your blog to try to have an impact on this, then there are some fantastic SEO plug ins designed specifically for WordPress on the market that can really help. If you don’t have a blog site yet, then contact an Organic SEO company that offers Custom Blog Creation and ask them to set you up with a great blog as soon as humanly possible!

1. WordPress SEO by Yoast.
This is a plug in that you just have to have. This plug in has everything you need when it comes to optimising your WordPress site. Lots of bloggers all over the world use this fantastic add on. It won’t cost you a penny, and it will make optimising your page a doddle.

2. Google XML Sitemap
These days, good SEO wouldn’t be good SEO without a sitemap. It matters hugely with Google and indeed all of the large search engines, and you will be lost without it. This plug in will help automatically create a map of all of the links between the different pages of your blog and will automatically submit the information to the major search engines. Again this one is absolutely free, and is worth its weight in gold!

3. SEOPressor
On page optimisation is another SEO must have in the eyes of Google these days. It can be one of the most important factors in terms of how your site ranks, so having the right ion page optimisation plug in is essential. SEOPressor will help you choose the right keywords and will also help you with appropriate keyword density. This plug in is going to cost you around fifty dollars, but it’s so worth it!

4. 404 Redirect
Sometimes things go wrong with blog sites, and you have to be prepared. None of the search engines like 404 pages popping up when one of your links is broken. This plug in removes a 404 page and redirects the traffic to the correct page. The WordPress directory should be your port of call for this excellent free plug in.

5. HeadSpace 2
This is an all in one. Tag, custom descriptions and titles, on page SEO and more. Another essential plug in that is free from the WordPress directory.

A PPC Management Case Study

PPC management is the art of outsourcing your Google Adwords and other pay-per-click marketing campaigns to a company that makes understanding PPC their business. This is an aggregate case study, meaning it’s an average of several similar case studies for the purpose of conveying the point without naming any specific entities. Names are obviously fictional.

The Client: Alkohol Industries (AI) is a #2 rated online liquor store. It’s reached a plateau in it’s PPC campaign, and believed it had ‘maxed out’ the RoI of it’s PPC campaign. (In the world of pay-per-click marketing, this happens whenever adding a new keyword to your list would cause your cost-per-sale to increase more than your profit-per-sale increases.)

Strategy: The first thing to do here is analyze the client’s campaign history. Examining their advertisement, keyword list, click-through rates, cost-per-click, conversions, and total spend, it’s possible to find some areas where improvement can be made. a

With the learning portion complete, it’s time to optimize. As it turns out, AI appeared tightly optimized, but had a little room for growth. By adjusting bids for some of their common keywords upward or downward by a few pennies each, it was possible to open up some money in their budget for other keywords, slightly increasing sales without affecting their cost-per-sale.

More importantly, AI was operating exclusively through Google Adwords. By opening up PPC campaigns on other networks (largely Yahoo and MSN) we increased spend slightly, but dramatically improved total visits and total sales — and with them, profit-per-sale and thus total income.

Result: Alkohol Industries’ initial RoI on their PPC campaigns was 900%. By spreading to new PPC venues and perfecting the already-mostly-optimized Adwords, their RoI rose to a clean 1000% — returning $10 for every $1 of spend.

(We’d like to see the “organic SEO is always more profitable than pay-per-click” crowd explain that away.)

First Page Placement And The Good/Fast/Cheap Paradox

You’ve probably heard people say this: “You can get something cheap, you can get it, fast, and you can get it done right. You can even get any two of those at the same time — but never all three.” I’m not here to argue with that. It’s true — even on the vaunted all-powerful Internet.

For example, let’s say you want to get your website a first page placement on the Google SERPs. There’s a few ways you can do it — but none of them are all three, either.

Good/Fast
Pay per click. End of story. With a proper PPC management team at your side and a budget just south of Ferrari territory, any business can make it onto the first page quite literally in minutes. Then they just have to make good enough use of their visitors that they make more money than they’re spending — that’s the challenge.

Good/Cheap
The good/cheap way (slow as December molasses) is good old fashioned organic SEO. You invest a little money every month for a long, long time. As you wait, various smaller keywords come under your control, so the traffic ramps up…organically! Stick with it for a few years, and you’ll come to dominate some big-time keywords in your industry. All you have to do is keep your business alive that long.

Fast/Cheap
The cheap/fast way — but it ain’t terribly reliable — is a full-fledged social marketing campaign. Not just having someone post stuff to Facebook, but a real social campaign that hits on multiple levels. Forum posting, emailing lists, maybe even meatware acts like direct mail — anything and everything you can do to get people talking. It’s not good, by which I mean it has a distinct potential to utterly flop or even backfire on you, but if you’ve got a decent risk tolerance, social marketing can be the tool
you need.

There are plenty of ways onto the first page of Google’s SERPs. The question should never be “can you do it?” The question is always “HOW should you do it?” Take a look at your fiscal and temporal constraints, and figure out which route your business has the best tolerance for. Good luck!

Organic SEO vs. Social Marketing: Which Wins?

Organic SEO is the tried-and-true way: go forth, get backlinks, build authority, rank for keywords, get traffic. Social marketing is the cutting-edge method: go forth, build a crowd, raise fervor, post links, get traffic. Both are being promoted strongly by professionals in the traffic-building industry. Both are about the same cost per month (which is to say, they vary wildly within the same range. ) So which one is the better choice?

Organic SEO
Organic SEO is reliable. It’s stable. It’s been proven to work. You have to invest a bit of money up front, but in the long run, if you stick with it, organic SEO will always pay dividends. SEO companies have been around far longer than social media gurus, and they by and large have their business down pat.

The advantage of organic SEO is that the only way you can really fail is by quitting, or by hiring a complete nincompoop as your SEO guy. Any decently skilled SEO company will eventually get you a healthy dose of killer traffic if you pay them for long enough. The questions with SEO are not “will it work”, but “when will it work?” and “how much will it cost to attain first page placement?”.

Social Marketing
Social Marketing, on the other hand, is a higher-risk, higher-reward proposition. You can imagine SEO as a linear graph: for every $X you put in, you get Y amount of authority, which eventually translates into search rankings and thus into traffic. Social marketing, on the other kind, is kind of like buying scratch tickets. For every $X you put in, you get a chance to nail huge traffic, but most often, it’ll just sit there and spin.

Social marketing, when it hits, hits HUGE. There are some long-term, small crowds that do build around anyone who sticks with Social Marketing for a long time, but the goal in SM is to go viral. Viral, in this case, means your ideas leap from one head into a thousand heads virtually overnight, and traffic comes beating down your doors.

Which is better? That depends largely on your tolerance for risk. Most small businesses should probably start with organic SEO — most successful businesses should probably pursue both in varying degrees.

PPC Management: What If You Could Hire Warren Buffet For A Day?

Imagine for a minute that you had ten grand just sitting about, but a contract that said if you spend it, you must invest it in some form of long-term financial instrument. If you’re like most people, you have almost zero idea of how to do that. You’d probably put it in the safest vehicle you can find just to make sure you didn’t lose any of it.

Now imagine the same scenario, but you have Warren Buffet on your payroll for a day. He’s perfectly willing to share his massive pile of investment expertise with you. Do you think you’d be more willing to put your money in investments that were ‘higher risk’ knowing that one of the best investors in the world was there to guide your decisions?

Hell yes, you would.

Now imagine you have one grand sitting around, but a contract that said if you spend it, you have to invest it in pay-per-click advertising. If ever there was a piece of software more occult than the investment industry, pay-per-click advertising is it. It’s so easy to lose a grand doing pay-per-click that the Wall Street Journal referred to PPC as a “potential budget drainer”.

So who is the PPC equivalent of Warren Buffet? Well, no one really knows — but there are a lot of very talented firms out there who will happily sit in for him in this particular example. They’re organic SEO companies that specialize in a service called PPC management. PPC managers essentially add their own small fee to the cost of your PPC campaigns at the beginning of each month, and in exchange, they drive your campaigns, making all the right decisions to maximize your campaign’s profitability.

Managed PPC campaigns make money for their clients, period. Unmanaged campaigns might — but they also might be throwing your money down a hole. If you have the opportunity to have Warren Buffet sitting on your staff, why would you pass it up? Because he might charge you a few bucks? Get yourself a PPC management firm today and get your website kicking and screaming to life tonight.

First Page Placement Isn’t A Goal, It’s A Process

When you go to an organic SEO company, you want the same thing that everyone wants — you want your website to get traffic, and that means getting your website placed on the first page of Google SERPs for your chosen keywords. But that vaunted first page placement isn’t something you can attain. At least, not in the sense that once you’ve attained something, it’s yours to keep.

SEO is more like natural selection — there is always a very real danger that your predator of choice will be outstripped by something faster, stronger, or smarter than your beastie. Every website that wants to rank is (or should be) constantly in the process of adding new backlinks — new more authoritative, more relevant, more powerful backlinks. In fact, in many ways the race to attain a first page placement is little more than a contest to see whose backlinks (and on-page SEO) is stronger.

Back off, and you’re toast. Someone who wants that keyword more than you do will hire a keyword analyst and a link tracker, figure out everything that you did right, and then do it just like you did only 15% larger. If you’re not on top of your game, noticing the up-and-comer and using his own tricks against him, your first page placement will rapidly become a third page placement, and you can kill your traffic goodbye.

Of course, not every keyword is that hotly contested. Some low-competition keywords can actually be pretty easy to stay on top of — but unless you find one of the rare ‘traffic bubbles’ that is getting lots of searches but not a lot of competition, you’re not going to get a lot of traffic from the keywords that allow you to sit pretty at the top of the list. (And those traffic bubbles always pop sooner than you think they will, too.)

If you want to target a keyword that gets solid traffic, you’re going to have to hire someone to work their butts off in order to get your site on the top of that pyramid. Then you’re going to have to keep paying them to make sure you can stay there.

Get Your Organic SEO And Put On A Good Public Face At The Same Time

It might be that we’re drilling a little too hard on this concept lately, but it seems like people are having a really hard time understanding the realities of the new organic SEO market. Things don’t work today like they worked a few years ago.

A few years ago, it was easy to buy cheap traffic. Google’s Adwords and similar markets hadn’t been discovered by the corporations yet, and so it was open season for any small business to pop out $.15 per click and get good traffic to their site. At the same time, genuinely good content was hard to find — most $.02/word writers were from the Philippines or Bangladesh, and if you wanted content done well for your business, you basically had to do it yourself or pay a small fortune and hire someone to do it.

Today, it’s switched. The recession has driven thousands of unemployed people from the UK, the US, and Australia online — and as many as have become entrepreneurs, even more have become content producers. That means that content isn’t that hard to acquire anymore — which means, in turn, that the average quality of content online has shot up. At the same time, corporations have taken over AdWords and other PPC networks, which means traffic, which used to be relatively cheap, is at a premium.

Michael Danielson, aka seo_writer_mcThat has created a unique effect on SEO. At the same time that it’s become even more important to small businesses (because PPC isn’t an option), it’s also become higher quality (because of the surplus of native English content writers.) Sure, you can still get cheap one-off backlinks pumped out by SEO companies in Bangladesh, but today, if you want a high-quality, relevant-content backlink, chances are some stay-at-home dad in Washington State will write you a piece for a press release service at $.02/word quite happily.

What that means for YOU, the business, is that you should be able to count on your SEO company to produce backlinks that not only give you authority on Google, but also bring traffic directly to your table — because they’re written by intelligent, English-speaking people who have a basic grasp of how to market to their peers. If you’re not getting that level of service from your SEO company, you need a new SEO company.

Why Every Website SEO Company Needs To Master Public Relations

If you intend to do any serious amount of business with your website, SEO is only one small part of what you need to succeed in today’s internet business environment. Having backlinks used to be the be-all and end-all of SEO, but with last year’s Google update codenamed Panda, lots of things changed — and each successive update Google performs, from increasing the number of secure searches to punishing content mills, only pushes SEO further into the realm of PR.

Here’s what I mean. It used to be that you could outsource a few dozen 250-word articles to your friends in Bangalore, get them spun into a dozen articles each by some other friends in Calcutta, and post your 144 articles to 144 different article directories to get 144 unique backlinks with controllable anchor text and LSI — and it would matter. Not anymore.

Panda has killed thin-content pages — especially those on weak websites (like almost any article directory that’s not on the Top Ten Article Directories list.) You can still do that whole process, and it’s even gotten cheaper and quicker as automation software and outsourcing quality has improved; it just won’t actually bump your traffic much at all. If you want to see improvement in your rankings, you have to play to Panda’s demands — and that means real content on quality websites that pass legitimate juice through your backlinks.

So how does that force organic SEO and public relations to join hands? Simple — if you’re creating fat content, people will read it. If your content is looking like it has being written in the Bangalore, people are going to associate that level of quality and knowledge with your company forever. You never know which piece of content will be the one that a given surfer will find and use as his first impression of your company — and you never get a second chance to make a first impression.

In other words, every ‘fat’ backlink you post needs to be something you would proud to have your customers see. And that means hiring an SEO company that knows a little something about PR.

User Friendly Website

User friendly means a website that is for your clients to use and delivers essential information about your website. Too often, website owners do not build their websites with the user in mind.  This is vital because websites are meant to attract potential clients! If you want to build and maintain a successful marketing campaign, be smart about the way you set up your website. Below are 5 key features you want to stress on your website to make it top-notch!

  • Information & Content– This is probably the most important feature because it is what is going to attract an audience to your site.  Stock your website with information and content that is relevant and interesting.  However, don’t go over the top! No one wants to have to read an essay to understand what your website is about.  Keep it simple and informative. Break up your content so it is not overwhelming to the eye.
  • Navigation- Make sure it is easy to navigate around your website.  Include a menu that enables the user to easily go from page to page.  If possible, put the menu on the top of the page and include drop down menus if necessary.  About and Contact buttons are extremely important.  Users want to know what your site is about and how to contact you with questions or concerns.
  • Accessibility- You want current and potential customers to be able to find you easily, right? Most users will use search engines and directories to find you online.  Because of this, you want to market yourself accordingly.  Apply SEO or PPC tactics to your website so that you can be more readily visible online.
  • Website Speed- This may seem like a thing of the past, but a lot of users still have dial-up service and if your website is crammed with unnecessary junk, it may slow down the website and the user may leave the page in frustration before it even loads. Factors that may affect loading speed include image size, page size, flash features and excessive code installation.
  • Smart Links– Links are important not only to make your users experience more favorable, but for your website’s benefit as well.  Links will connect to other pages within your site and to the outside world as well.  Make sure your links are functioning! The last thing you want is for a user to come across a broken link! This not only makes it impossible for the user to access the link, but makes your website look unprofessional.