1-866-930-0367


Posts tagged: organic SEO

What to Look for In an SEO Company

Let’s face it, when it comes to SEO Companies, you have TONS of options.   Not only that, but they all claim to be able to work magic on your website, or in other words, jump start your business and get you the traffic and profit you are looking for.  However, it is smart to be wary of what is out there.  Not every SEO company has your best interest in mind and will tell you anything and everything to dig into your pockets.  That’s why you have to be proactive in your search and know the essentials of finding an SEO company.  Here are 5 vital things you should look for in an SEO company.

  • Make Sure They are Ranked on Search Engines- An SEO Company is supposed to get you ranked on search engines, right? If you can’t find them on the first page of any search engine for vital keywords like SEO Marketing then they probably don’t know what they are doing.  Why would you want to do business with a company that can’t even do for itself what it promises to do for you?
  • Look For Client Feedback & Testimonials- True, testimonials on a company website can be written up by anyone.  However, people leave feedback all over the internet! Be a detective and hunt online for information on the company. Type in the company’s name on a search engine and see what you can pull up. The results may surprise you!
  • Do They Practice White Hat SEO?- White Hat SEO are any and all legitimate SEO techniques used to get a website ranked online.  There are many layers to this technique and trying understanding it all may be overwhelming.  In general, you are looking for a company that promises quality traffic and inbound links, increased profit and a method of attracting potential prospects to your website.  For a more descriptive outline of what White Hat SEO consists of, search online.
  • Are They Making False Promises?- Be wary of any company that guarantees a #1 spot on a search engine or instant SEO results.  No one can guarantee #1 placement on any search engine and SEO NEVER works instantly.
  • Ask For Proof of Their Work- Why not ask for some examples of the work they are proclaiming they can do for you? Maybe they can show you a website they have successfully worked on in the past or a portfolio of their products and offers.

SEO Myths Revealed

The internet marketing world is filled with information- some of it is accurate but let’s face it, most of it is a bunch of boloney.  SEO is one of those marketing methods that continuously changes and transforms.  What is pertinent one day, can be completely disregarded the next.  This is partially due to search engine algorithms that no one truly understands.  Search engines, especially Google, give vague ideas of what their algorithms are comprised of and webmasters are left to decipher it to the best of their abilities.  This is also why there is so much mixed information online; what one webmaster may find true about SEO, another webmaster may say is false information.  Thus, SEO myths are born.  The problem lies in that innocent bystanders get affected by these myths because they believe them to be true and can often be fooled by a shady SEO company who promises them the world.  The important thing to remember is to always do some research before jumping into bed with any SEO company.  To make your research a bit easier, we have comprised a list of 10 SEO myths that most, if not all, webmasters agree on.

  • SEO Can Be Self-Taught– While SEO isn’t exactly rocket science, it isn’t easy either. There are so many components of SEO that trying to learn it all on your own and apply it would be extremely time-consuming and difficult.  Not to say that it is impossible, but if you want it done right the first time, free of mistakes, you may want to hire an SEO company with years of experience to help you out.
  • SEO Works Instantly– This is a common myth that scam artist SEO companies claim to provide to their clients.  Effective, profitable and long-lasting SEO takes lots of time to provide results, but if done correctly, can be extremely worth it.  Be patient!
  • Number of Visitors Affects SEO Rankings- Many believe that if you don’t have a plethora of people streaming into your site daily, you won’t be ranked at all on search engines.  This is not true! Google and all other search engines have no way of judging how many visitors you get on  a daily basis and do not use this as a determining factor as far as ranking goes.
  • Meta Tags Make a Difference– Meta Tags used to be a big deal but now search engines don’t give them a second look. Don’t bother trying to optimize them, in other words.
  • SEO Is a One-Time Application- Many believe that SEO is a one-time application deal and you’re set for life.  This is not the case! SEO algorithms are continuously changing and therefore, your website has to keep up or you will be left behind for sure.
  • It’s All About Rankings, Not Users– A lot of times, website owners will be so obsessed with getting their site ranked, they forget about their current and potential clients.  While ranking is important, if your site lacks appeal to visitors, they won’t be coming back to your website anyway.
  • Guaranteed #1 Placement- Bottom line, if an SEO company is guaranteeing a #1 spot on Google or any other search engine, they’re lying.  No one can guarantee this, not even the top SEO companies out there!

Just Like Food: Organic SEO Is Better For Your Health

Have you ever talked to a nutritionist about the difference between organic food and non-organic food? They’ll tell you without hesitation that organic food has a lot of things going for it that non-organic doesn’t. It’s got more nutrients per bite, which means that you don’t have to eat as much for your body’s cravings to be satisfied.

Organic SEO is very much like organic food for your website. Websites don’t get hungry, of course, but all websites compete for space in the search engine results pages (SERPs) in the same way that living creatures compete for resources in the wild. The difference is that creatures evolve very slowly — but every organic backlink your website gains is like a new boost of energy it can use to climb up the SERPs and obtain alpha status.

You might be asking what the alternative is — if organic SEO is like homegrown tomatoes, what exactly is a McNugget in this increasingly tortured analogy? There are actually a few different answers.

Pay per click advertising is the equivalent of going out to a high-end restaurant to eat every day. You’ll probably see good results, and (especially if you get a good PPC management team) you’ll see them fast — but you’re paying an awful lot for that success.

Traditional advertising is like generic supermarket food. You’ll see good things…eventually. But it’s nothing special, and everyone is doing it. Email advertisement, banner ads, and similar tactics are everywhere — you’ll never get ahead using tactics like these.

Black Hat SEO is the worst of the worst. You know those companies that put stuff like hydroxypropylmethylcellulose and bisphenol-A in their food? That’s these guys. Their “nutrition” might sustain you for a few weeks apparent online dominance, but when it fails you, you’re out of business for good.

If you want your website to succeed, give it the tools it needs to go alpha. Get some organic SEO under your belt, one way or another, today.

Need Money? Got a Website? SEO Turns Websites Into Money.

There’s a set of tools out there for everyone who wants to turn a profit with their website: SEO. Search Engine Optimization, or SEO, is an umbrella term for any technique or system used to cause a website to rank more highly in the results pages for specific keywords.

For example, let’s say your website is all about Venezuelan Criollo cocoa beans and the chocolate that’s made from them. You might be on the 4th page of Google if you search for “Venezuelan chocolate”, the 2nd page for “Criollo beans”, and the 23rd page for “Criollo chocolate”.

Anything that you can do to improve any of those ‘Xth’s up there falls under the desmesnes of SEO. Follow a variety of SEO techniques (on-page, off-page, backlink building are the categories, but there are a lot of specific items within each category. For example, on-page SEO means writing copy with an eye toward keyword density; it means watching the contents of your metatags, and it means adhereing to the customer-oriented philosophy of the latest Google requirements.

The result of a few months’ SEO work is the eventual ascension of your website onto the first page of Google for some of your choicest keywords. That, in turn, will cause an explosion of traffic to your site, which you can then turn into money using a variety of techniques from AdSense to affiliate sales to selling, say, Criollo cocoa beans through the mail.

Without traffic, you have no visitors to monetize. Without SEO, you can’t get respectable levels of traffic — unless you replace SEO with some other traffic system, all of which require significant upfront investment (advertising) and/or have a profound potential to fail and cost you a load of money with no real benefit (pay per click marketing).

So website owners who want to turn their sites into cash are left with two options: spend money getting professional <a href="There's a set of tools out there for everyone who wants to turn a profit with their organic SEO performed by a respectable SEO company, or do it themselves. Either way will eventually work (assuming in the latter case they do it right), but the point is that if you want to make money on your site, get to know SEO — it’s how websites turn into money.

Using a Press Release Service to Get The Word Out

There are two distinct parts to getting a press release out there. First, you need to have someone who is very skilled in writing them — to write them. That’s because so many press releases hit the aggregation sites every day that any given one of them has to be exceptional in order to get any attention at all.

But equally importantly, you need a press release service to disseminate your press release to as many different outlets as possible. Not only is it slow, repetitive work to try to submit a press release to a dozen different sites, but chances are you don’t know as many relevant sites as a press release service does. The more sites a press release is passed along to, the better the chances that some journalist somewhere will pick it up and run with — and the more backlinks it will earn.

But that’s far from everything. Check out some of the other reasons why you should use a press release service:

  • A talented press release service will do basic SEO to your press release before they submit it, making sure it has the potential to rank well for business-relevant keywords.
  • Between the plethora of sites they’ll submit to and the chance that the release will rank well for some decently-searched keywords due to their organic SEO efforts, a press release service will dramatically improve the traffic driving power of any given press release.
  • Any decent press release service will make sure your story gets indexed on Google News, Yahoo News, Bing News, and so forth. That’s a very challenging task to accomplish on your own, and it’s worth it’s own small wave of traffic.
  • Such a service will also make sure to have an RSS-friendly version of your press release available, adding an entirely different substrata of news readers who stick entirely to RSS feeds available to you.
  • Finally, though this is admittedly a longshot, using a press release service dramatically enhances your chances of getting picked up and played by a major news source. It goes from “winning the lottery” to “being the seventh caller”. Still not terribly likely, but hey — every chance at that kind of exposure is one you want to take.

Article Writing and Distribution is the Foundation of Long Term Success

When you get going with a Web-based business, there are two separate tacks that people take in order to establish their success. The first is to spend money on advertising, get people to come visit their sites, and hope that they make more than they spent on advertising. The second is to work, spend a lot of time building backlinks and raising their rankings through organic SEO, and hope that they rank high enough to start bringing in enough money to pay the bills.

Then, there’s article writing and distribution. It’s both at once, and it works wonders.

In general, you can pay someone to write the articles, to distribute the articles, or both — though frequently it won’t be the same person doing both parts. That’s because the kind of people who find it easy to string words together with flowing eloquence tend not to enjoy sitting there and mindlessly clicking “submit” over and over on dozens of different article directories, and vice versa.

Once you find the people who can tag-team the job appropriately, however, you’re golden. Here’s why: when you have a well-written article and you submit it correctly to an authoritative article directory, you get the total package. Your article will likely rank quickly for it’s chosen keyword (assuming you did your keyword research correctly, of course). Once it’s ranked, you’ll start getting organic traffic through it as people click from it to your homepage.

That’s targeted traffic, and it’s worth quite a bit. Moreover, every article provides you with a context-controlled backlink with the anchor text of your choice, generally from a quite reputable source. (If you’re submitting to Jackopff’s Article Bucket, you might want to reconsider and see what it takes to get onto EZineArticles.com or another major article directory.)

Repeat the process, coming up with quality topics, solid keywords, and reputable directories every time, and you’ll soon find yourself with a quite functional web-based business. It’s a lot of effort, and it takes both creativity and technical knowledge, but once you know the game, it’s very very worth your while.

The Power of Conversion: A Lesson in Targeted Email Marketing

Let’s do a little bit of basic math. Let’s say you’ve got a website, and for every 200 visitors that come to your site, you make a sale. (People spend a little time on your site, so you know they’re not just bouncing as soon as they land — there’s clearly something attractive about your copy that has them engaging, they just won’t buy.) You’ve got yourself a conversion rate of a meager 0.5%.

Let’s say you’re selling an ebook that doesn’t cost anything to produce, but you have to make at least $1200/month to pay your bills and whatnot. Every sale makes you $30. At this point, in order to make ends meet, you need 40 sales — or 8,000 visitors each month. Sound likely? Not unless you’ve got a lot of money and one hell of a PPC management team.

Solutions to the dilemma are obvious: get more visitors, or improve your conversion rate. Getting more visitors is going to get exponentially harder — but there’s an easy tool you can use to improve conversions; it’s called targeted Email marketing.

With targeted Email marketing, you collect Email addresses from the people who visit your site, and you send them Emails regarding the topic they visited about. For example, if your site sells a product designed to help them pick up men at a bar, you might send them Emails about common problems with bar patrons or how to drink without getting wasted.

At some point, you slip in a sales pitch for your product — and because they’ve had the chance to get to know you through your Emails, they’re a lot more likely to buy from you. The longer you wait to pitch them — and the higher-quality the material you send in the interim — the better it works.

The result, if done correctly, is a massive spike in conversions. Because after all, if you can convert a whopping 3% of your visitors through targeted Email marketing, you don’t need 8,000 visitors each month anymore — you only need 1,334. That’s an incredible decrease in the effort you need to put into marketing, all for just a little extra put into conversions.

Directory Submission: The Front Line of Backlink Building

When it comes time to get someone to do some basic website SEO work for you, there are a lot of different techniques that they could engage in order to get your website indexed and ranked quickly:

  • Article writing and distribution
  • Blog commenting
  • Directory submission
  • Forum posting
  • Video marketing
  • Social bookmarking
  • Custom blog creation
  • Web 2.0 properties
  • And those are just the most common…there are dozens more!

It’s important that SEO companies use a variety of these different kinds of methods. One thing that search engines hate is a monotonous link profile. In other words, if 80% of your links come from forum posts, the search engine isn’t going to give those links a lot of authority, because they’ll assume the same person is making all of those forum posts.

That said, there’s a pretty good logic behind doing at least one of those activities often and first: the directory submissions. The reasons are simple.

You Get Indexed
If you’re a brand-new site, you need Google to recognize your existence as a valid site before it will send you any traffic about any subject. Getting indexed can take weeks if you’re not smart about it — but when you submit your URL to a few dozen high-authority website directories, you virtually guarantee that you’ll be indexed within 24 hours.

You Get Authority
Website directories — at least, when they’re chosen well by your SEO people — have quite a bit of standing with the search engines. They tend to be old sites (that’s good), with pretty narrow categories, meaning your site is on a page with a bunch of closely related sites (that’s good), and the links are one-way rather than reciprocal (that’s good). All that goodness adds up to plenty of benefit for your website.

You Get Control
When you submit a link to most web directories, you get to control a few very important things. The first is the description of your site in the directory itself. That gives you control over the context your site is listed in. The second is the anchor text of your link — that lets you focus your site’s ranking impact on a particular search term.

With all of these benefits, a startup’s strategy should be obvious: start with the directory submission, move on to everything else. You’ll be glad you did.

Local Internet Marketing Is Good Small Business SEO

In the vast world of small business SEO, there are some practices that are obvious, and some that are overlooked by many small businesses. For example, it’s commonplace for small businesses to have a website and for that website to feature a blog. That’s just good SEO. But one thing that many businesses seem to completely overlook is the power of local internet marketing.

Local internet marketing is essentially the art of convincing Google and the other search engines that your business exists at a specific location. The result is that when people in your area search for a keyword related to your business, they see your website in the rankings. The second result is that when people someone else search for a keyword related to your business alongside a keyword related to your locale, they’ll get results that include your website.

The reason why local internet marketing is good small business SEO is simple: it’s easier to be a small fish if you’re in a small pond. A florist in remote Forks, Washington can reach the top of the local rankings with about twenty minutes of concentrated effort — compare that to the 55 million results for “floral delivery” without the location in mind. Even if you live in a big city like Los Angeles, local internet marketing can cut your competition by as much as 90% compared to the generic form of your chosen keyword.

Local internet marketing also has a bigger benefit to your business than generic internet marketing does. That’s because local internet marketing sends people through your front door. Broad-keyword internet marketing sends people to your website. The conversion rate from visitor-to-buyer on a website is excellent at about 5%. The conversion rate for visitor-to-buyer in a brick and mortar store is appalling at 5%; it’s average around 40%. So local internet marketing is easier to rank with and converts better.

If you own a small business, you have every reason in the world to look into local internet marketing — but just in case you need one more, here goes: most SEO companies charge less for local internet marketing than they do for broad-spectrum SEO work. Check it out for yourself, and jump on the bandwagon before someone else in your town takes the number one spot all for themselves!

The Latest Changes to the Rules of Organic SEO

Organic SEO is changing even as we sit back and try to keep up. Google released a new algorithm called Panda in March, and has updated it several times since then — and Panda has changed everything. Until Panda, it was enough to follow a complex but definable set of rules regarding everything from keyword placement and density to creating a natural link profile.

Today, however, there is an art to SEO that simply didn’t exist before. That’s because Panda suddenly put rules in place that takes the “user experience” into account. For example,

EzineArticles.com used to look like this:

And now, it looks like this:

See the difference? The largest and most profitable article directory on the Internet did away with two navbars, and 3 different blocks of AdWords because Panda slapped them downward in the rankings until they complied. Their profitability is down because the AdWords are gone, but the other choice was to have it tanked completely because their pages simply wouldn’t show up on any search engine results pages.

Why did this happen? Simple: because according to Panda, your user experience sucks if you have a bunch of crap interrupting or distracting from your main content. There exceptions; Panda loves social bookmarking buttons and other ‘share-me’ stuff and won’t penalize you if you’ve got it alongside your content, for example. But by and large, modern SEO means creating clean, easy-to-use pages just as much as it means creating keyword-dense, heavily-backlinked pages.

But wait — there’s more. Panda doesn’t just check your content pages for user experience. It checks every single page on your site and gives your entire site a weighted ‘usability score’ — which means that your entire site can get penalized if just one or two heavily-visited pages have a poor user experience.

What that means for SEO in the modern world is profound, because Google is now forcing us to juggle between satisfying the demands of Panda and being able to effectively monetize our sites — how easy that ends up being has yet to be seen.