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Posts tagged: PPC

Should Your Site be Using SEO or PPC

Overview

SEO (search engine optimization) and PPC (pay per click) advertising are the two most commonly and effectively used strategies used to market and drive in traffic to websites.

As you may know SEO refers to ways in which your site registers with search engines, so that your content can be pulled up when a viewer searches for relevant terms. There are a number of ways that strong SEO can help to boost your business, and to help you to appear on the first page of search engine results. The most popular include utilizing the best keywords in your content, meta titles, and page descriptions, to reach your target audience. Other techniques include making sure your site backlinks to other trusted, popular, and relevant pages on the web.

PPC is a very different way of marketing your business online. Whenever you search a term in a search engine, if you see “sponsored link” or “ad” or “google-ad”, then you are seeing a demonstration of PPC. When using PPC you pay for each click that the search engine refers someone to your site.

 

Benefits of PPC

When using PPC it is very easy to know and measure the success and value. If you are paying say $10 for clicks this month, and you can see that those clicks have helped you generate an extra $200 in turnover for the period, then you have a successful campaign. Similarly if you earn money through your site using advertising then simply compare the money that you make from on site ads to the money you’re spending.

 

Benefits of SEO

Whilst it may be harder to measure in terms of value for ROI (return on investment), SEO is a far broader, and in many ways, is a more substantial long term investment. If you have been using PPC, and decide to stop the service then your marketing efforts come to a halt. SEO is a more gradual process which, once put into effect will continue to pull in valuable traffic into the future, with no extra costs. If you apply keyword research to 10 pages of great content, that same content will keep hooking new visitors for as long as the page exists.

 

Which is right for you?

For websites which sell products online, PPC advertising is a quick, simple, and measurable way to successfully target your audience. If however your website provides information, entertainment, or anything else which means that you earn your money by selling advertising space, then your content should be the focus, and SEO should be your marketing method of choice.

First Page placement – Only An Arms Length Away

When your website just begins to get off the ground, the thought of getting your site first page placement for even just a few keywords can sound challenging. However, it is both a lot  easier — and harder — than you might expect and that’s because there are several different ways to get that first page placement, but none of them are entirely without complexity.

Organic SEO
The first choice is your standard organic SEO marketing: you build a vast array of backlinks. You also make sure you present a natural backlink profile from a wide variety of websites, including directories, articles, blog comments, social bookmarks, and more. The process takes an investment in time, not just in terms of hours, but in terms of allowing months to pass in order to convince the search engines that your site isn’t just a fad.

Organic SEO can be complicated because there are a lot of ways to screw it up. You have to know the basic process of building backlinks, but that’s just the beginning. An artificial link profile (i.e. all of your links traceable to the same IP address; all of your links appearing around the same time of day/days of week; etc.) is a surefire way to get all of your work undone in a hurry, and it’s hardly the only one. With Google’s new Panda update, you have to worry about details like how your page looks to incoming visitors as well.

Pay Per Click Marketing
Pay per click marketing — also known euphemistically as ‘sponsored placement’ — are the ads you see at the top of each SERPs page that aren’t the natural results. Every search engine has them, and anyone willing to bid on the keywords can get their site listed in them. Of course, it’s not an easy process to wrap your mind around, much less explain in a few words.

The key to doing PPC correctly is to not do it at all. If you’re going to rely on PPC marketing to get your traffic flowing to your site, just bite the bullet and hire a qualified PPC management firm. These people know the pay-per-click game inside and out, and the fees they charge are nothing compared to the money you’ll lose if you try to get into the PPC game unaided.

Simply said, first page placement is right there for you to have — but be prepared to work with the experts to get there, plain and simple.

Marketing

There are many different forms of marketing strategies designed to improve the population of your web page and business. It is debatable between many what the very best form of marketing is, but never the less, they are all very affective and create traffic to ones web page. Some marketing strategies include, Internet marketing, Seo optimization, PPP (Pay per click) marketing, Email marketing. Of course. there are the more original and traditional marketing strategies such as magazine/newspaper ads, billboard ads and even television commercial ads. Regardless of your preference, the desire to advertise your business is the first and most important step to take, for a brighter and much more future for your business.

These marketing strategies may be different, but their goals are all very similar.

  • Raising awareness
  • Educating your customers about your services and explaining your background and goal as a company.
  • Building a loyal foundation with your consumers

Pay-Per-Click Vs. SEO

Pay Per Click
Using Pay Per Click rather than SEO marketing has potential of being a controversial topic. What exactly is Pay Per Click? Pay Per Click is a form of internet marketing which a web page owner pays a sum of money for their  web page to show up on the first page of popular search engine websites, such as Google. It is still in the air whether this marketing strategy is more affective than SEO marketing. Some believe that paying large amounts of money is indeed beneficial and they get what they pay for while others believe it is not worth spending such large amounts of money because consumers tend to “ignore” the ads that pops up while searching. Pay Per Click is calculated by dividing the number of clicks generated by advertisement and the actual advertising cost.

SEO Marketing
Seo Marketing is known to be a more natural and “organic” form of internet marketing. It is known to be a lot more affordable compared to Pay Per Click. Although this process is known to be a more “natural” form of marketing, some do prefer to pay more to skip the “organic placing” process and appear on the ad list on the top of the search results page. SEO is creating natural traffic patterns based on natural searches and link building. Organic SEO had one main goal, and that is to promote the natural growth of business.

Stay in The Right Direction with Pay Per Click

Out of order, flawed or incorrect data while optimizing your PPC campaign will get you exactly where you DO NOT want to be!

Anywhere from natural disasters to technical glitches can create Irregular performance data. Running a PPC campaign, making sure you avoid any disruption to your tracking and performance is highly important.

It may not be simple identifying any abnormal performance changes, but the easiest way to spot an issue is through being website-related. For example, going from being OK to being way off is a definite indication that there is a problem. In some cases, traffic and conversion rates will drop to zero.

Unreliable or “bad” data can appear within your campaign in numerous ways which relates to the performance statistics that may create misguidance towards your optimization. These statistics may create circumstances where a delay is held on your PPC account. The biggest threat of “abnormal data” is guiding your working party in the opposite direction you don’t want to be while optimizing your account.

Setting up automated alerts helps monitor performance trends to track down drastic issues or changes in your campaign. Google Analytics or AdWords provides assistance in setting up alerts. In order to compare time frames or find unexpected and sudden shifts setting up alerts are the way to go. Keep in mind that alerts can focus on weekends and others can compare weekends. The importance to keep alerts on weekends is because transactions may normally sink considerably on Saturday than when weighed against to Friday. A beneficial alert is to be triggered when revenue drops by more than 40 percent.