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Posts tagged: press release service

Handling Your Press Release Service…with Wires!

When it comes down to generating exposure there is probably not a better tool for business managers than public press releases. Now, before hiring a press release service it is probably better to know what you are getting yourself into so let’s review what they are all about:

 

  • Writing: all the factors that comprise a successful publication are really too many to get to in a single article, but let’s just say that it is much more than just typing a few words on a specific subject. Press writers have a special talent to attract attention and deliver a message shortly and effectively to the media and that is just what you are looking for
  • Releasing – Wire Services: After the publication has been specially designed to convey a specific message and attract certain attention it is released into what is called “a wire”.  Every company sends their news or announcements through a wire in order to call for publishers, writers, newscasters and reporters who may be interested in finding out more and covering the story themselves.

Tricks to Getting Noticed

Probably you are wondering why someone would pay particular attention to your advertisement having so much competition since there are thousands and thousands of companies out there all battling for attention. The trick is to compel the audience by researching what people are into, what news are becoming trendy and then find a way to make your story relate to those in order to benefit from its vitality.

First Impressions Count

And when we say this we mean the first impression on a screen, so you have to make your article’s title stand out from the rest without straying away from the news you want to be associated with. It can take a while to get the hang of it in terms of creativity and appeal but it will certainly be rewarding to your traffic.

Whatever you do, remember to be careful with the angle you will exploit so that it doesn’t end up back firing, and if you are sure you have found a good opportunity try to hire a professional copywriter from a public release service in order to generate the desired effect with precision.

Priceless Value of a Press Release Service

No matter how highly talented your team of writers are, it only takes one damaging press release to tarnish the reputation of your company. Press releases have the power to ensure success or bring about failure. Using a press release service as one of the tools in your marketing and business strategy may be one of the best choices you can make.

Benefits of Press Release Service
A press release service can provide many benefits to a company. Their whole job is centered on creating and distributing stellar press releases. It frees up your time and labor to focus on other tasks. Using a service is easy on your budget and produces results in a short period of time. Typically, the turn-around time for implementing and writing takes about a week. Distribution of the release will take a bit more time. The process for planning and writing a press release follows these steps:

  • Company representative supplies the release date, topic, industry and any information to be included.
  • First draft is written and submitted for review.
  • Company representative lists desired revisions.
  • Draft is revised and re-submitted.
  • Final draft is submitted.

Once the final draft is composed, the press release is the property of your company. You can choose to distribute it yourself, or you can contract with the press release service for distribution.

What to Look For
When doing a search for a press release service, you can find many companies online. You will find a great deal of information on the service’s website. Some examples include:

  • Pricing list for writing services and revisions
  • Detailed guide to press releases
  • Package pricing for writing and revision, as well as distribution services
  • FAQs
  • How to contact

Many companies would pay any amount to effectively market products and services and gain a global following. The fact is that a press release service provides positive publicity using the most cost-effective methods. Building credibility for your company and product is crucial in today’s marketing environment. Staying ahead of your competitors ensures the continued growth and success of your company-a goal we all want to reach.

Why Use a Press Release Service

A press release service is one of the best and effective ways to online marketing. It is used by entrepreneurs, website managers and business owners. It consists of a recorded or written communication, which is directed at members of the news media. The whole purpose behind it is to announce something that seems interesting. Press releases are faxed, mailed, emailed to editors at newspapers, magazines, television stations, television networks and/or radio stations.

 

SEO Press Releases

A SEO press release service brings quicker first-page visibility, which is why it’s so popular. The several keywords you use sometimes allow you to take over the multiple spots that are located on the first page of Google. Submitting release generates traffic to your site and helps you to create backlinks. When it comes to submitting your release, you need to go for sites based on popularity. New release sites love popularity and if your press release was submitted to a site like this, it would always get more views. The backlinks can help consumers go from there straight on to your site.

 

General Press Releases

The press release needs to be general. It needs to be presented in the format of a news article and must also deal with modern events. The sites that host press releases usually have a high rank as a general news information site and these can also be relied upon to build backlinks.

 

Web Copywriting

This is also easy to adapt to this application. The press release statement needs to be related to the services and products that you deal with. However, it needs to be written in a manner that is both generic and informative without a sales pitch. The flexibility of a website copywriting service will help you get the right ground for the press release.

 

Press Release Success

Before you see any results, you need to try many times. If you want success with your press release, you will have to submit them frequently. This creates an important traffic stream to your site and it is also a profitable way to promote your business. If any money is spent on the write, it will always benefit nobody, but you, as the traffic to your site will increase.

Promote Your Business Using a Press Release Service

Press releases are one of the more traditional ways to promote a business. Consider hiring a press release serviceto help you write and distribute the articles, in a timely fashion and to the right places.

These are a highly effective method of getting your name out there and of advertising your business. It’s not easy and it can be time-consuming. Using a press release service will ensure that your articles are professional, to the point and grab the reader’s attention. They will make sure the correct keywords are used and are placed correctly for the search engines to pick up on.

The search engines are responsible for ranking your business; the higher the ranking the more likely people are to see your website and visit it. That’s why it’s important to use a press release service, rather than agonizing over the job yourself. They are highly skilled at providing you a top quality service which will generate the results you require.

Press release services are not cheap but using the right one will ensure that your return is well worth the cost. You can use free sites but you have to write your own articles and they are not nearly as effective at getting your business recognized. You can also use PR Submission services but these charge per submission and are not a cost effective method.

Press releases are suitable for all types of business, large or small. Even if you are looking for traffic to your social networking business site or your blog, using a press release service will do the trick. As well as targeted traffic, a press release will also be seen by the media, giving you valuable free coverage, especially if you get a mention in a prominent publication.

Take a look at the social networking sites; Facebook and Twitter are two of the biggest and they wouldn’t be where they are today with media coverage. Getting your name in Google News is the result you want; if you can do this you can take your business just about anywhere so hire a press release service to get you there.

If No News Is Bad News: Why You Need A Press Release Service

Most companies are well aware of just how important a good Press Release service is, but a bit of research soon tells you that is it something that plenty of online companies have not even come across. Most people think of something in their local paper when they consider a press release, so it’s perhaps no surprise that people aren’t totally aware of the fact that Press releases can make a huge positive difference to the way a website is marketed online.

An online Press Release Service is a godsend to any company looking to increase traffic, improve sales figures, and to improve awareness. Naturally it works in a similar way to a press release on dry land.

A good SEO company will look to create a press release using a range of your keywords along with a link back to your own site. This press release is not just there so people can find out about your latest offers, although there’s no reason why that shouldn’t be part of it too. An online press release can be a great tool to increase back links to a site, simply because it will be picked up by news sites, who will publish the press release, along with the link to your site.

If your press release is well written and has an interesting angle, all the better. There’s more chance of it being picked up all over the web, which ultimately means more backlinks. If it’s a bit mundane and people have heard it all before, then it may just be picked up by the auto-republishers, which is not in the same class as the newsworthy press release.

The quality of your press release is often down to the SEO Company that you use, so choose wisely. You should be looking for an Organic SEO company who try to take the right approach to internet marketing. Find a company who want to produce quality work for you in the hope that long term you will end up with a well performing site. A short tern view on Press release writing will see you pick a few new links. If you find a company who can produce excellent, incisive copy with great keyword research thrown in to boot, you will benefit enormously in the long term.

Get Your Organic SEO And Put On A Good Public Face At The Same Time

It might be that we’re drilling a little too hard on this concept lately, but it seems like people are having a really hard time understanding the realities of the new organic SEO market. Things don’t work today like they worked a few years ago.

A few years ago, it was easy to buy cheap traffic. Google’s Adwords and similar markets hadn’t been discovered by the corporations yet, and so it was open season for any small business to pop out $.15 per click and get good traffic to their site. At the same time, genuinely good content was hard to find — most $.02/word writers were from the Philippines or Bangladesh, and if you wanted content done well for your business, you basically had to do it yourself or pay a small fortune and hire someone to do it.

Today, it’s switched. The recession has driven thousands of unemployed people from the UK, the US, and Australia online — and as many as have become entrepreneurs, even more have become content producers. That means that content isn’t that hard to acquire anymore — which means, in turn, that the average quality of content online has shot up. At the same time, corporations have taken over AdWords and other PPC networks, which means traffic, which used to be relatively cheap, is at a premium.

Michael Danielson, aka seo_writer_mcThat has created a unique effect on SEO. At the same time that it’s become even more important to small businesses (because PPC isn’t an option), it’s also become higher quality (because of the surplus of native English content writers.) Sure, you can still get cheap one-off backlinks pumped out by SEO companies in Bangladesh, but today, if you want a high-quality, relevant-content backlink, chances are some stay-at-home dad in Washington State will write you a piece for a press release service at $.02/word quite happily.

What that means for YOU, the business, is that you should be able to count on your SEO company to produce backlinks that not only give you authority on Google, but also bring traffic directly to your table — because they’re written by intelligent, English-speaking people who have a basic grasp of how to market to their peers. If you’re not getting that level of service from your SEO company, you need a new SEO company.

Using a Press Release Service to Get The Word Out

There are two distinct parts to getting a press release out there. First, you need to have someone who is very skilled in writing them — to write them. That’s because so many press releases hit the aggregation sites every day that any given one of them has to be exceptional in order to get any attention at all.

But equally importantly, you need a press release service to disseminate your press release to as many different outlets as possible. Not only is it slow, repetitive work to try to submit a press release to a dozen different sites, but chances are you don’t know as many relevant sites as a press release service does. The more sites a press release is passed along to, the better the chances that some journalist somewhere will pick it up and run with — and the more backlinks it will earn.

But that’s far from everything. Check out some of the other reasons why you should use a press release service:

  • A talented press release service will do basic SEO to your press release before they submit it, making sure it has the potential to rank well for business-relevant keywords.
  • Between the plethora of sites they’ll submit to and the chance that the release will rank well for some decently-searched keywords due to their organic SEO efforts, a press release service will dramatically improve the traffic driving power of any given press release.
  • Any decent press release service will make sure your story gets indexed on Google News, Yahoo News, Bing News, and so forth. That’s a very challenging task to accomplish on your own, and it’s worth it’s own small wave of traffic.
  • Such a service will also make sure to have an RSS-friendly version of your press release available, adding an entirely different substrata of news readers who stick entirely to RSS feeds available to you.
  • Finally, though this is admittedly a longshot, using a press release service dramatically enhances your chances of getting picked up and played by a major news source. It goes from “winning the lottery” to “being the seventh caller”. Still not terribly likely, but hey — every chance at that kind of exposure is one you want to take.

Article Writing and Distribution is the Foundation of Long Term Success

When you get going with a Web-based business, there are two separate tacks that people take in order to establish their success. The first is to spend money on advertising, get people to come visit their sites, and hope that they make more than they spent on advertising. The second is to work, spend a lot of time building backlinks and raising their rankings through organic SEO, and hope that they rank high enough to start bringing in enough money to pay the bills.

Then, there’s article writing and distribution. It’s both at once, and it works wonders.

In general, you can pay someone to write the articles, to distribute the articles, or both — though frequently it won’t be the same person doing both parts. That’s because the kind of people who find it easy to string words together with flowing eloquence tend not to enjoy sitting there and mindlessly clicking “submit” over and over on dozens of different article directories, and vice versa.

Once you find the people who can tag-team the job appropriately, however, you’re golden. Here’s why: when you have a well-written article and you submit it correctly to an authoritative article directory, you get the total package. Your article will likely rank quickly for it’s chosen keyword (assuming you did your keyword research correctly, of course). Once it’s ranked, you’ll start getting organic traffic through it as people click from it to your homepage.

That’s targeted traffic, and it’s worth quite a bit. Moreover, every article provides you with a context-controlled backlink with the anchor text of your choice, generally from a quite reputable source. (If you’re submitting to Jackopff’s Article Bucket, you might want to reconsider and see what it takes to get onto EZineArticles.com or another major article directory.)

Repeat the process, coming up with quality topics, solid keywords, and reputable directories every time, and you’ll soon find yourself with a quite functional web-based business. It’s a lot of effort, and it takes both creativity and technical knowledge, but once you know the game, it’s very very worth your while.

The Power of Conversion: A Lesson in Targeted Email Marketing

Let’s do a little bit of basic math. Let’s say you’ve got a website, and for every 200 visitors that come to your site, you make a sale. (People spend a little time on your site, so you know they’re not just bouncing as soon as they land — there’s clearly something attractive about your copy that has them engaging, they just won’t buy.) You’ve got yourself a conversion rate of a meager 0.5%.

Let’s say you’re selling an ebook that doesn’t cost anything to produce, but you have to make at least $1200/month to pay your bills and whatnot. Every sale makes you $30. At this point, in order to make ends meet, you need 40 sales — or 8,000 visitors each month. Sound likely? Not unless you’ve got a lot of money and one hell of a PPC management team.

Solutions to the dilemma are obvious: get more visitors, or improve your conversion rate. Getting more visitors is going to get exponentially harder — but there’s an easy tool you can use to improve conversions; it’s called targeted Email marketing.

With targeted Email marketing, you collect Email addresses from the people who visit your site, and you send them Emails regarding the topic they visited about. For example, if your site sells a product designed to help them pick up men at a bar, you might send them Emails about common problems with bar patrons or how to drink without getting wasted.

At some point, you slip in a sales pitch for your product — and because they’ve had the chance to get to know you through your Emails, they’re a lot more likely to buy from you. The longer you wait to pitch them — and the higher-quality the material you send in the interim — the better it works.

The result, if done correctly, is a massive spike in conversions. Because after all, if you can convert a whopping 3% of your visitors through targeted Email marketing, you don’t need 8,000 visitors each month anymore — you only need 1,334. That’s an incredible decrease in the effort you need to put into marketing, all for just a little extra put into conversions.

Directory Submission: The Front Line of Backlink Building

When it comes time to get someone to do some basic website SEO work for you, there are a lot of different techniques that they could engage in order to get your website indexed and ranked quickly:

  • Article writing and distribution
  • Blog commenting
  • Directory submission
  • Forum posting
  • Video marketing
  • Social bookmarking
  • Custom blog creation
  • Web 2.0 properties
  • And those are just the most common…there are dozens more!

It’s important that SEO companies use a variety of these different kinds of methods. One thing that search engines hate is a monotonous link profile. In other words, if 80% of your links come from forum posts, the search engine isn’t going to give those links a lot of authority, because they’ll assume the same person is making all of those forum posts.

That said, there’s a pretty good logic behind doing at least one of those activities often and first: the directory submissions. The reasons are simple.

You Get Indexed
If you’re a brand-new site, you need Google to recognize your existence as a valid site before it will send you any traffic about any subject. Getting indexed can take weeks if you’re not smart about it — but when you submit your URL to a few dozen high-authority website directories, you virtually guarantee that you’ll be indexed within 24 hours.

You Get Authority
Website directories — at least, when they’re chosen well by your SEO people — have quite a bit of standing with the search engines. They tend to be old sites (that’s good), with pretty narrow categories, meaning your site is on a page with a bunch of closely related sites (that’s good), and the links are one-way rather than reciprocal (that’s good). All that goodness adds up to plenty of benefit for your website.

You Get Control
When you submit a link to most web directories, you get to control a few very important things. The first is the description of your site in the directory itself. That gives you control over the context your site is listed in. The second is the anchor text of your link — that lets you focus your site’s ranking impact on a particular search term.

With all of these benefits, a startup’s strategy should be obvious: start with the directory submission, move on to everything else. You’ll be glad you did.