Posts tagged: Search engine optimizartion

How often do you click to Google’s second page?

(or: How To Achieve First Page Ranking)

So what’s that you were saying? Google has a second page?

For the vast majority of internet searches, the user already knows the destination they require. For the rest, search engines are very proficient at ordering the most relevant pages so as to help you to find your solution as quickly as possible. The only necessary proof of this is by asking yourself, how often do you need to click beyond the first page of results when using a search engine?

Exactly! So how is it that you might one day hope to see your web page(s) ‘up in lights’, peacock proud, displayed on the first page of the search results for your given term?

The answer is that you need to cater to the search engine by ticking all of the boxes for a successful implementation of professional search engine optimization techniques.


Beware of quick-fix solutions

If you found this page then the chances are that you searched something somewhat similar into your chosen search engine. You may also have come across a flurry of results advertising “first page placement in the time it takes to boil the kettle”. Suffice to say, this is a little like an advert for “the perfect bikini body in a fortnight”, perfectly true if you’re already almost in such a position. For Keith, 45, with his 38″ waist, and furry shoulders, though, it probably isn’t a reality.

All quick-fix alternatives to growing your website’s success will be so temporary as to only have a degradative effect in the long term.


The healthy way to the top

If you take your business seriously and have long-term goals for your website’s success, then these are some of the things you need to succeed.

Great quality content
Expert keyword research
Effective link building
Clean simple web-design
Social Media presence

The A, B, C’s of Affordable Website SEO

The world of Search Engine Optimisation (SEO) may often seem daunting, with constant updates and ever changing jargon. If you are new to the world of SEO, or are new to running a business online then this is applies especially. But it needn’t take years of ardent research, setting up affordable SEO techniques that anyone can apply is more simple than is often made out.

Regardless of trade, design may be the most widely understood language of all for establishing user-preference. The wonderful part is, that people like simplicity! Flashiness had it’s time, but novelty wore in and the people have spoken, a smart, clean, and concise design is king whether you’re baking, selling professional music equipment, or opening an online jewelry store. Do not make a homepage with long movies, or seizure inducing graphics, and certainly don’t startle your viewer with an eruption of impromptu music on every page.

The most effective way to target your audience is to go via the search engine. Google, Yahoo, Bing and others relate the users search to the words you use in your content, especially titles, page tags, and page descriptions. So be savvy and make sure the proper vocab, jargon, or terminology is being utilised on your site to attract higher traffic volume.

If you are a Formula One fanatic and make money with a site dedicated to the topic, then make and contribute to a blog, and engage in discussion with other similar sites. This is the proper way today to acquire high value, long-term back links which drive in business to your site, help your associates, and makes for a more user friendly experience.

Localise your business
Take advantage of the numerous opportunities to connect your business to it’s physical location by adding your address and contact information, the yellow pages for example allows you to submit your exact location and allows customers to post reviews.

Social Media
Whether you’re Barack Obama, or the new expendables movie, you need a Twitter and Facebook accounts. Social media is a vast new frontier for marketing, and you can go far with very little or no budget at all. Encourage your customers to add you, add relevant associates yourself, and engage to make the most.

Organic SEO: Then and now

Search engines are continually evolving, Google for example update their search algorithms around 500 times each year, and keeping up requires marketing specialists more than ever to be on their toes. Here is a little run-down of the evolution of search engines, and organic SEO as a result.

As search engines evolve, so does the role and the workload of SEO specialists. The overriding direction of search engine tweaks are toward creating an online environment where the consumer / webuser wins. The highest quality, most original content which resonates with it’s readers will shine through, and old techniques will leave once successful, perhaps reputable businesses to fall off from first page placement into the shadows of page 2 and beyond…

Fortunately though it isn’t (as it often seems) a battle, search engines constantly provide in depth guides to navigating and understanding their updates, which great SEO experts will be able to apply. Here though are the most important developments to be aware of:

Focus on Return on Investment
Once upon a time page ranking was the crowning glory of successful SEO, though not so much any more. Now a focus on the Return on Investment (ROI) prevails as SEO specialists focus on each and every page of content, and not merely the general performance of the website.

Long-tail Keyword Focus
Traditionally Keywords for search terms were short, and general terms targeting the widest possible audience reach. Recent changes in the way search engines function means that long-tail phrases are now far more important than ever. This means that if a mechanic wants to search for a very specific part, rather than finding suppliers for parts in general and trying to narrow down the options to find the part, now search engines are more apt at finding relevant web page for even the most specific searches. This is also really handy as these searches often occur at the point of purchase.

Quality Backlinks
No more will websites profit from spamming backlinks, link-farming, or link-exchanging. Instead today’s backlinks require experts in the field to come together and form relations to connect the most relevant content. Links which become valuable themselves as pathways through content which organically relates. Imagine the different stages of building a house for example, which might connect the expertise of plumbers, roofers, bricklayers and so on.

Why broken web links are killing your web page (and business)

Web links provide a complete method of posting links to your web site, it is also known as a hyperlink. Link building requires creativity and quite often,  a budget. But having a broken link, completely changes the ball game. Broken links can negatively impact your web page. When a page that is linked is deleted, or a URL address is changed without a correct update of the URL, your page page can display 404 errors on your web page. What do 404 errors do? In more simpler words, they nicely tell the viewer of your web page to keep it moving and search else where. No one wants that for their web page or business!

Search engines also keep a close eye on your links. Google, which is known to be the top search engine in the WORLD, is all about providing their users with excellent service and pulling up the best of the best web pages matching with their search inquiries. If you would like to rank well with Google, making sure your are fixing your broken links would be the first and smartest step towards success.

Keeping these few tips in mind can make a great difference in the success and progress of your web page. Always monitoring your links and making changes can make the greatest difference!